Prinova Solutions LLP has expanded its digital printing capabilities by introducing the HP Indigo 6K Brand Protection Plus Digital Press at its facility in Chennai, Tamil Nadu. The move aims to address the increasing demand in the fast-moving consumer goods (FMCG) sector. The new digital press is designed to incorporate secure printing technologies to combat counterfeiting, while also delivering high-quality and flexible custom printing through its single-pass productivity.
Atul Sonthalia, Partner at Prinova, highlighted the company’s origins with the vision to address the market gap for short-run packaging solutions. He emphasized the commitment to providing customers with cutting-edge technology and impeccable service through a skilled team and top-tier equipment. Sonthalia stated, ‘Our collaboration with HP and Technova signifies a significant step towards digital and short-run packaging, as well as brand protection and anti-counterfeit solutions.’
A Appadurai, Country Manager for Indigo and Inkjet Business Solutions at HP India, acknowledged their role as pioneers in digital press solutions, emphasizing the collaboration with Technova. He recognized the evolving needs of customers in the rapidly growing digital printing for packaging industry. Appadurai highlighted the HP Indigo 6K Brand Protection Plus Press as the first of its kind in India, marking a significant milestone in brand protection. He expressed enthusiasm about witnessing Prinova’s success with this innovative digital technology.
The HP Indigo 6K Brand Protection Plus Digital Press is described as an end-to-end security solution, offering exclusive anti-counterfeit labels, flexible packaging, folding cartons, and traceable stamps. It caters to brands facing counterfeiting challenges in the food & beverage, nutraceuticals, cosmetics, and food & beverage industries. The press facilitates traceability on various security substrates, including films and UV substrates, managed centrally through a secure black box ecosystem. Variable security inks such as invisible, fluorescent, spot colours, and taggant inks, along with features like QR codes and digital watermarking, are highlighted as part of HP Indigo Secure’s flexible, multi-layered approach to counterfeiting for printers.
The HP Indigo 6K Brand Protection Plus Digital Press, equipped with HP Indigo LEP and One-Shot Colour Technology, offers high resolution, high quality, and perfect registration. It uses HP Indigo ElectroInk with the widest digital colour gamut, reaching up to 97% of PANTONE colours and employing up to 7 ink stations on press to meet the demands of colour-conscious customers. The press also aligns with the company’s sustainability goals, being manufactured carbon neutral and contributing to reduced production waste. The environmentally safe Indigo Ink does not require solvents, chemicals, or UV light. The press has undergone independent verification to confirm compliance with rigorous health and environmental standards.