Canon India has launched Retail Utsav, a partner outreach program targeting over 4,000 retailers across 45+ cities. The initiative began in Delhi, Mumbai, Bengaluru, and Kolkata, and will extend to other regions nationwide. The program is timed with the festive season and aims to engage retailers through product updates, interactive activities, and loyalty rewards.
Retail Utsav will highlight key Inkjet and Laser printer categories, ongoing schemes, and business opportunities. Activities include product quizzes, retail display programs, and gamified engagement formats, offering participants instant rewards and multiple incentive tiers.
The initiative is designed to connect with retailers across diverse regions and store formats, using a mix of knowledge sharing and interactive sessions. Cities in the program include Guwahati, Bhopal, Nashik, Surat, Cochin, Coimbatore, Udaipur, Chandigarh, and Agartala, among others.
According to C. Sukumaran, Senior Director, Products & Communication Centre, the program provides an opportunity to engage directly with retailers, share updates, gather insights, and prepare for the upcoming festive demand.
Through this initiative, Canon aims to strengthen its retail partnerships by combining engagement, information exchange, and rewards, ensuring wider participation ahead of the festive season.