Epson recently announced that it had finalized a
four-year extension to its sponsorship agreement with the Asian Football
Confederation (AFC). The association has helped in enhancing visibility of the
Epson brand across the world, while allowing Epson to get closer to its
customers in the Asia region.
The new sponsorship deal runs through to the
end of 2016 and covers competitions including the AFC Asian Cup, the 2012
Olympic Qualifiers, and the 2014 FIFA World Cup Brazil™ Asian Qualifiers, the
final rounds of which kicked off on June 3 this month.
Epson is proud to have been a main sponsor of
the AFC since 1997. The sponsorship provides benefits to Epson, which include
stadium and on-screen advertising rights, and gives the company the opportunity
to give something back to the football fans of Asia. Asia is the fastest
growing football market in the world, with the AFC Asian Cup in 2015 expected
to attract a cumulative global television audience of over 1 billion people.
Epson General Manager of Global Communications,
Ian Cameron, commented, “Epson is proud of its ongoing commitment to the
development of Asian football. The region is vitally important for Epson, and
our longstanding alliance with the AFC reflects this. We are committed to
further strengthening our brand in Asia, and to supporting Asian football and
football fans in the years ahead.”