Jindal Photo launches Kodak Premium paper

Jindal Photo Ltd announced the launch of the new Kodak Premium Digital Paper at the Photofair this year. The company seems excited about the future of their new product in the Indian market and expects the same to drive growth. David Santer, Regional Director, Output Systems programme, Asia Pacific region, Kodakwho was visiting the fair along with some team members is also optimistic about this new launch. He says that the new paper creates premium, thicker prints with increased gloss, deeper blacks and enhanced robustness for post-production of the premium products. He also seemed excited by the response that the Jindal booth got at the expo in the last two days. Although the price of this paper has not been announced yet, it is expected to be done sometime in April.


India ranks as one of the top three markets for Kodak in the Asia Pacific region. Kodak has already launched four different papers in 2012 and will be launching another three this year. “We have a strong market share and continue to grow this year. It has been a successful 2012 and we are hoping to do better in 2013. Although competition is tough but we have a significant market share in Asia and will continue to grow,” added Santer. In India, Kodak works with Jindal Photo Ltd and has developed a strong relationship with them since August.


When asked about Kodak’s Edge paper? Santer adds that this paper is not changed and is excellent and has been accepted very well in many countries worldwide. However, there were some technical issues in India which have now been sorted out. With the launch of this new premium paper, he seems confident of surging ahead. Wedding photographers have responded positively to this new launch in the last two days.

 Scott Robinson, Director, Current Product Marketing, Retail Systems Solutions who is visiting India for the first time also sees lot of opportunities in the Indian market.