Jindal Photo Ltd
announced the launch of the new Kodak Premium Digital Paper at the Photofair
this year. The company seems excited about the future of their new product in
the Indian market and expects the same to drive growth. David Santer, Regional Director, Output Systems programme, Asia Pacific
region, Kodakwho was visiting the fair along with some team members is also
optimistic about this new launch. He says that the new paper creates premium,
thicker prints with increased gloss, deeper blacks and enhanced robustness for
post-production of the premium products. He also seemed excited by the response
that the Jindal booth got at the expo in the last two days. Although the price
of this paper has not been announced yet, it is expected to be done sometime in
April.
India ranks as one
of the top three markets for Kodak in the Asia Pacific region. Kodak has
already launched four different papers in 2012 and will be launching another
three this year. “We have a strong market share and continue to grow this year.
It has been a successful 2012 and we are hoping to do better in 2013. Although
competition is tough but we have a significant market share in Asia and will
continue to grow,” added Santer. In India, Kodak works with Jindal Photo Ltd
and has developed a strong relationship with them since August.
When asked about Kodak’s
Edge paper? Santer adds that this paper is not changed and is excellent and has
been accepted very well in many countries worldwide. However, there were some
technical issues in India which have now been sorted out. With the launch of
this new premium paper, he seems confident of surging ahead. Wedding
photographers have responded positively to this new launch in the last two days.
Scott Robinson, Director, Current Product Marketing, Retail Systems Solutions who is visiting India for the first time also sees lot of opportunities in the Indian market.