Brother International India strengthens focus to tap printer market in India

Brother International India, a global player in the development, manufacturing and marketing of printing, communication and digital imaging technologies recently announced its growth plans for India market. In a move to further expand Brother’s penetration in Indian market and establish deeper connect with the Indian consumers, the company announced addition of 3 new Mono Laser products.



This new range of two MFCs (Multifunction Centers) and one Single Function Laser printer claims to be being highly reliable, affordable and efficient for home, SOHO and enterprise. The product line-up includes HL-1111, a single function laser printer, while the DCP-1511& MFC–1811 are the MFCs.  These products are aimed at bring new technical innovations that will help customers experience hassle free printing through efficient paper handling capabilities at affordable cost.


Speaking on the occasion, Atsushi Iwamoto, General Manager, Brother Industries, Ltd., said “It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our customer-first approach, we aim to deliver superior value by providing high quality and feature rich products to make a meaningful difference in our customer’s lives and set industry benchmark. Additionally, with the launch of these new products, we re-iterate our focus to the Indian market and ensure we continue to accelerate growth in the region.”