Brother International India, a global
player in the development, manufacturing and marketing of printing,
communication and digital imaging technologies recently announced its growth plans
for India market. In a move to further expand Brother’s penetration in Indian
market and establish deeper connect with the Indian consumers, the company announced
addition of 3 new Mono Laser products.
This new range of two MFCs (Multifunction
Centers) and one Single Function Laser printer claims to be being highly
reliable, affordable and efficient for home, SOHO and enterprise. The product
line-up includes HL-1111, a single
function laser printer, while the DCP-1511& MFC–1811 are the MFCs. These
products are aimed at bring new technical innovations that will help customers
experience hassle free printing through efficient paper handling capabilities
at affordable cost.
Speaking on the occasion, Atsushi Iwamoto, General Manager, Brother
Industries, Ltd., said “It is an exciting time for Brother in the APAC
region as we continue to remain motivated and pursue the growth opportunities
available here. With our customer-first approach, we aim to deliver superior
value by providing high quality and feature rich products to make a meaningful
difference in our customer’s lives and set industry benchmark. Additionally,
with the launch of these new products, we re-iterate our focus to the Indian
market and ensure we continue to accelerate growth in the region.”