Nikon India launches the new Nikon Df

Nikon India, the 100% subsidiary of Nikon Corporation Tokyo recently announced the release of the Nikon Df, a light and smaller-size full frame D-SLR equipped with mechanical dials for setting shutter speed, ISO sensitivity, exposure compensation, exposure mode and release mode independently to bring users flexibility and control.

The Df features Nikon imaging technology, including a 16.2-megapixel full frame CMOS sensor and the EXPEED 3 image processing engine, with an ISO range of 100-12800 (expandable from 50 to 204800). Speaking on the announcement, Hiroshi Takashina, managing director, Nikon India said, “The New Nikon Df leads Nikon’s innovation of providing advanced imaging capabilities, without having to compromise on the form factor. The Df is made for Photo enthusiasts who want to expand their creative horizon with a camera that offers high image quality of an FX-Format and superb portability. We at Nikon continue to set new benchmarks in the world of photography.  The new Nikon Df impeccably combines remarkable features of Nikon’s milestone cameras and highlights exceptional imaging technology in a compact form factor.”

“Nikon will continue to provide product and services that surpasses the demands of the consumer and in return give them an edge over the others” said Sajjan Kumar, vice president-Imaging, Nikon India. “The Nikon Df is power packed with iconic design and great attention has been put to details for ultimate usability in order place the camera at the forefront of Nikon’s innovation,” he added.

The camera features a shutter release mode that claims to enable users to capture a high-speed continuous stream of images at approximately 5.5 frames per second. In addition, as the first Nikon digital SLR camera equipped with a collapsible metering coupling lever, the Df allows photographers to make use of the full range of Nikon lenses, including non-AI lenses. The camera is also compatible with the SDXC and UHS-I standard memory cards1, as well as the Eye-Fi cards.

The Nikon Df will be available in two colors, black and silver at an MRP of Rs. 183,950 (only body), Rs. 199,950, with AF-S NIKKOR 50mm f/1.8G (Special Edition) kit, and only the AF-S NIKKOR 50mm f/1.8G (Special Edition) will cost Rs.  17,950. The product shall be available from December 2013 onwards across pan India.