Fujifilm launches the X-A5 in India

Fujifilm India recently announced the launch of FUJIFILM X-A5. Sporting a retro and stylish design, the camera is said to offer a host of features including a 180-degree tilting rear LCD screen, the latest built-in Bluetooth technology and an extended battery life.

Fujifilm X-A5 boasts a 24.2MP APS-C sensor, which is equipped with a phase detection autofocus system, and a newly developed image processing engine that, according to the copmpany, is 1.5 times faster than previous models. In addition, when combined with the new collapsible FUJINON XC15-45mmF3.5-5.6 OIS PZ, the X-A5 reportedly weighs just 496g, making it the lightest camera-zoom kit lens combination in the X Series.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “The advantage of an X Series mirrorless camera lies in its compact size packed with cutting edge innovative technology and unique features that provide great controls along with excellent color reproduction and image quality. Fujifilm X-A5 is an affordable solution with high precision, packed in an enhanced camera body to provide a refined photography experience to budding photography enthusiasts. With this camera our aim is to promote photography among amateurs, and to enable them with infinite possibilities for capturing magnificent images with confidence.”

According to a report almost 1.8 billion digital images are uploaded on the web every day. The company claims that the X-A5 is particularly designed for Instagrammers and for those who consider photography as a lifestyle and like to log their moments. The X-A5 reportedly includes features beyond a smartphone’s reach by offering a much wider range of viewing angles and depth of field effects, alongside great image quality.

According to Fujifilm, combining a newly-developed sensor and color reproduction technology that has been refined over 80 years to deliver premium quality portraiture, the X-A5 combines a newly developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm’s renowned photo quality. Combined with the supplied FUJINON lens, the camera claims to provide ultimate image resolution, recording the subject’s texture, form and even the atmosphere of the scene. The company also claims that the camera outperforms previous models in its scene recognition accuracy in SR+ AUTO mode, color reproduction performance and skin tone reproduction capability which is particularly popular. This makes the X-A5 the perfect choice for photographing human subjects.

The regular range of ISO sensitivity has been reportedly extended to ISO12800. The X-A5 is reportedly the first X-A Series model to feature phase detection pixels, originally developed for the X series’ high-end models. The Intelligent Hybrid AF speed is twice as fast as previous models, according to the company, ensuring that you capture those photographic moments more swiftly and beautifully.

The X-A5 debuts the new FUJINON XC15-45mm F3.5-5.6 OIS PZ, the first electric-powered zoom lens for the X Mount. The lens reportedly has the minimum working distance of just 5cm*4, ideal for clear close-up shots, such as food photography. The smooth electric-powered zooming mechanism that starts from the wide-angle 23mm end (on a 35mm format) reportedly gives greater freedom in composition framing for both still images and video.

The company also stated that the X-A5 is equipped with a large rear LCD monitor that can rotate 180 degrees. When the panel is rotated 180 degrees, the Rear Command Dial automatically switches to the Zoom and Shutter Release function. The 180-degree rotation of the rear LCD monitor also activates the Eye AF function automatically to create high quality self-portraits with sharp focus on the subject’s eyes. The Portrait Enhancer Mode, offers its popular ability to produce beautiful skin tone, and has also evolved with the new user interface to select from three levels of skin tone enhancement with touch-screen operation for easy, natural and flattering self-portraits.

The X-A5 reportedly offers 11 variations of Fujifilm’s unique Film Simulation Modes, adding an advanced artistic flair easy with the reproduction of film-like color tones. The camera also features 17 variations of Advanced Filters including the new “Fog Remove” and “HDR Art.”

The rear LCD monitor is said to use the new touch-panel GUI, facilitating intuitive touch-panel operation using fingertips so that you can check the effect of Advanced Filters and Film Simulations for added usability.

The Exposure Compensation Dial now reportedly has the range expanded from ±3EV to ±5EV to boost freedom in photographic expressions.

The Bluetooth Low Energy technology has said to have been incorporated for quick, easy and automatic transfer of still images and videos to paired smartphones and tablet devices, using the free smart-device app “FUJIFILM Camera Remote”. The camera is also compatible with FUJIFILM instax SHARE SP-3 printer.

The X-A5 reportedly offers a High-Speed HD Video function, allowing users to record HD video up to quad speed for slow motion clips. The Multi Focus Mode automatically synthesizes 4K quality images with changing the depth of field setting. The 4K Burst function offers to shoot 15 frames per second in 4K image quality. The X-A5 is also said to offer the class-leading number of photos per charge. Users can shoot as many as 450 photos per single battery charge.