BENQ launches a Monitor for Professionals

BenQ disclosed a new 4K UHD 27” professional monitor for photographers–Photovue SW271 which has HDR10. It covers 99% of Adobe RGB, 93% DCI-P3, and 100% of both sRGB and Rec. 709. The monitor delivers the colour accuracy of Delta E2 with its 10-bit IPS panel and 14-bit 3D lookup table (LUT). Equipped with USB Type-C, it features customisable colour characteristics with X-Rite or Datacolor calibrators and BenQ Palette Master Element software.

“We want to make professional tools accessible to everyone, whether you’re just starting out or you’re a pro upgrading an old monitor, the SW240 is the perfect choice,” says BenQ Product Manager Jason Lee. “It fits in our professional lineup with pristine color accuracy and without the hefty price tag of similar professional monitors.”

The Adobe RGB, sRGB, as well as Black and White modes can be switched between using the addition of SW271’s Hotkey Puck. The GamutDuo mode feature enables users to simultaneously work on picture-by-picture in the two different colour spaces. The monitor has adjustable height, an SD card reader, USB 3.1 (Gen 1), HDMI 2.0, and DisplayPort 1.4 ports. The most important feature for this “value monitor” is its price, and that’s where BenQ may have missed the mark. The SW240 monitor is available now for $400 by itself and the optional shading hood will cost you an additional $100, or you can purchase the monitor and hood in a bundle for $450.