Canon India launches its first experiential flagship store in Delhi

Camera brand Canon has reportedly launched its flagship Canon Image Square (CIS) store in New Delhi. As per the reported company statement, the store is positioned as a hub for photography buffs while offering “immersive product experience for the consumers”.

The flagship CIS store aims to enhance consumer experience for all Canon products from entry-level cameras to high end professional cameras. Besides, the store will also reportedly showcase cinema cameras, a few leading Canon printers and a wide range of Canon lenses.

The key highlight of Canon Image Square flagship store, as per the company, is that it provides more than 80 products to choose from a wide array of products displayed right from professional to entry level DSLR’s and mirrorless cameras and other cameras in PowerShot range. Along with that, CIS flagship stores provides variety of lenses and selected printers. The company claims that this is the only store where it has displayed the Cinema EOS product line up along with Cine and Block lenses for cinematographers to choose from according to their needs and requirements.

The company says that its various sales and marketing tools like live demonstration of the products, touch and feel experience, trainings and workshops further will help the customers to make informed purchases. Apart from that, the store will also provide easy finance facilities such as EMI through various credit cards, paper finance through Bajaj Finance and cash back options.

Kazutada Kobayashi, President & CEO, Canon India, is reported to have said, “With the launch of first of its kind Canon Image Square flagship store, Canon India marks another milestone to ensure an interactive and informative buying experience for our existing and potential customers.”