This summer the widely anticipated third season of American sci-fi TV series, Stranger Things, lands on Netflix. To mark the occasion, Polaroid Originals have joined forces with the series creators to make a new analog instant camera and special edition film that, as the company claims, will turn your world ‘Upside Down’.
Available in stores and
online from the 6th May 2019, fans can now brave the Stranger Things
alternative dimension. Transformed into the TV shows’ red and blue
colors, the special edition camera sees the classic Polaroid design
flipped ‘Upside Down’.
Polaroid Originals is also
releasing a collectable special edition film, perfect for super fans
to capture their stranger moments. As a further ode to the Stranger
Things universe, each pack of 8 will include 16 graphic design
Stranger Things is renowned
for re-imagining the early 80s, and is infused with popular culture
from the period, from walkie-talkies and Fabergé Organic big hair to
Dungeons and Dragons. Retro Polaroid cameras pop up throughout the
series, capturing moments from the Hawkins middle school’s Snow
Ball to the gang’s iconic Ghostbuster Halloween costumes. After all
what would the 80s be without a Polaroid snap?
The new camera is reportedly
optimised for today with a fixed-focus lens, a powerful built-in
flash, easy USB charging and a self-timer. Taccording to Polaroid,
the battery lasts up to 60 days, and the high-quality lens guarantees
a sharp image from as close as 2 feet to infinity – perfect for
selfies. The camera also reportedly works with a new generation of
Polaroid Originals i-Type and 600 instant films.
The new season of Stranger
Things premieres on the 4th July 2019, and will see the story
continue in Hawkins in the summer of 1985 where things are heating
up. The Stranger Things Polaroid OneStep 2 analog instant camera and
special edition Stranger Things film will be available from May 6th,
at polaroidoriginals.com for $109.99 and $17.99 respectively.