Fujifilm India launches GFX100 – First mirrorless large format sensor camera with 102 MP resolution and “Premista” series of cinema zoom lenses

Fujifilm launched the Fujifilm GFX100 mirrorless digital camera united with an image sensor with the highest 102 million pixels resolution and color reproduction technology to attain the world-leading image quality. The event had the presence of Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd., Mr. Dabboo Ratnani, Celebrity and Fashion Photographer and International Editorial, Commercial and Corporate Photographer Mr. Zack Arias. 


The GFX100 is a model of the GFX Series of mirrorless digital cameras. Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this model offers (1) a back-illuminated sensor with phase detection pixels, (2) in-body image stabilization (IBIS) mechanism and (3) 4K/30P video recording capability. Launched in India on 16th July, 2019, the camera will be available at a price of INR 7,86,999/-.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. Said that this is indeed a gratifying moment for them and they are excited to announce the launch of the world’s highest 102 million pixels mirrorless camera – GFX100 in India. In Fujifilm India, their endeavour has always been to bind innovation together with service that enhances customer delight. With the launch of GFX100, they have achieved a great milestone in our digital camera business. The launch will further enhance our presence in India and they will continue introducing cameras that deliver an unparalleled standard of optical brilliance that is sure to delight a photographer’s fantasy.

Present at the event and Brand Ambassador for Fujifilm GFX range, Mr. Dabboo Ratnani said that it is a matter of great pride for him to be associated with a cult brand like Fujifilm. The new GFX100 camera embodies a new standard of optical excellence with technological brilliance in new mount and optics; retaining Fujifilm’s renowned legacy. Packed with powerful features, the camera displays Fujifilm’s legendary artistry that will empower users to expand the realm of photographic capabilities. With this association, we look forward to an advanced mirrorless camera experience and witness a shift in the existing imaging industry to newer heights.

On this occasion, the Optical Devices Division of Fujifilm also unveiled the new “Premista” series of cinema zoom lenses. These lenses support large-format sensors and deliver high resolution, beautiful bokeh and rich gradation with HDR (high dynamic range). The Premista Series brings out the maximum capability of large format sensors, which is increasingly being adopted into cinema camera, to provide robust support for high-quality video production. The Premista 28-100mm T2.9 will be available in August 2019 and the Premista 80-250mm T2.9-3.5 will be available later this year at a price of 32 Lakhs approx.