Fujifilm India has recently unveiled its latest innovation in the instax series, the instax mini SE, in a grand event featuring Bollywood star and Fujifilm India instax Brand Ambassador Kriti Sanon. The launch event, held in Mumbai, was attended by Mr. Koji Wada, Managing Director of Fujifilm India, and Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business at Fujifilm India.
Kriti Sanon’s association with the brand brings a fresh and dynamic energy, resonating well with the target audience. “I am thrilled to be a part of the Instax family,” Sanon expressed. “The instax mini SE is not just a camera; it’s a way to create and cherish memories instantly. Whether you’re at a party, travelling, or just hanging out with friends, the instax mini SE captures those special moments beautifully. It’s truly a must-have for anyone who loves capturing life’s moments in a fun and unique way.”
Mr. Koji Wada highlighted the brand’s commitment to innovation and customer satisfaction: “At Fujifilm India, our constant endeavour is to stand in line with our Group Purpose of ‘Giving Our World More Smiles.’ The addition to the INSTAX product line and the collaboration with Kriti Sanon marks an exciting chapter for INSTAX. As we progress towards completing 100 years in the upcoming decade, we strive to bring products that bring More Smiles.”
Echoing these sentiments, Mr. Arun Babu added, “The instax mini SE embodies our commitment to innovation and style. Kriti’s enthusiasm for capturing life’s moments mirrors our own, and her endorsement will undoubtedly enhance the appeal of the instax mini SE to a broader audience.”
The instax mini SE is designed with modern consumers in mind, offering instant prints with enhanced features such as brightness control and a sleek design. It will be available in green, blue, pink, purple, and light grey, with combo packs of 10 and 40 shots. The “mini SE Fun Pack” with 10 shots is priced at ₹8,499, and the “mini SE Joy Pack” with 40 shots at ₹9,999. The camera uses Fujifilm instax “mini” format films, developing in about 90 seconds, and features a 0.4x viewfinder for easy framing, a 60 mm focal length lens, and a 1/60 second shutter speed.