Victor Lax is a photojournalist turned wedding photographer with an experience lasting well over a decade. Throughout his portfolio you’ll see one thing in common – he doesn’t stick to the norm. Together with his partner, he has travelled around the world capturing a variety of traditions, creating awe inspiring work, which has landed him several accolades throughout the years.
Asian Photography spoke with him about styles, authenticity, composition techniques, future plans and more. Excerpts:
You’ve photographed weddings around the world. How does each culture’s celebration of love influence your creative approach?
Each culture celebrates love differently: some with euphoria, others with deep spirituality or pure simplicity. But the common thread is human emotion.
Travelling and photographing weddings worldwide has taught me to observe without judgment and connect beyond rituals. In India, the energy and colour inspire a cinematic eye; in Nordic countries, the silence and light make me more contemplative.
Every culture pushes me to adapt my visual narrative while staying true to my essence—a balance that makes my work both universal and personal.
Your feed shows both joyful, playful moments and deeply intimate ones. Do you aim for a specific emotional tone in every wedding, or let the day define it?
I don’t look for an emotional tone before a wedding begins. I prefer to let the day itself, the people, and their energy set the rhythm of what unfolds. Each wedding has its own atmosphere: some are full of laughter and chaos, others are experienced in a more intimate and contained way. Every couple I photograph is different, so each wedding is completely unique, and I approach it as a personal project where I interpret each moment and transform it into little works of art.
My role is to stay open to all of that, without imposing a narrative. Authenticity appears when you let emotions flow naturally, without trying to direct them. My approach is to observe, listen, and feel what’s happening around me. When you truly connect with people, the images emerge with an emotional coherence that cannot be planned. In the end, the story defines the tone, not me.
How much does the environment dictate your style, lighting choices or composition on the day?
The environment plays a fundamental role in my photography, but I don’t see it as a limitation, rather as a source of inspiration. Every place has its own light, architecture, colours, and atmosphere, and these elements guide many of my creative decisions.
I am always in search of interesting light, whether it’s soft or hard. Contrary to what some might think, hard light has led me to experiment and have fun with it, exploring and playing with deep shadows and the drama of the chiaroscuro it creates. Light is the path.
Rather than imposing a fixed style, I let the environment have a dialogue with me and with the story of the wedding. My goal is for each photograph to breathe with the place and the energy of the people, integrating lighting, composition, and emotion into a coherent and unique narrative.
What’s your idea of a “perfect wedding photo” and how has it evolved since you began photographing weddings?
The perfect wedding photo doesn’t exist! But that’s exactly what keeps me moving forward. My whole career has been about pursuing excellence and trying to find that one image that, within each wedding, captures its true essence. It’s not an easy task.
For a photograph to truly stand out, there has to be an almost magical combination of elements: light that draws you in, a composition that gives structure and meaning, and of course, a moment or emotion that makes you stop and feel something real.
After over 15 years photographing weddings, I still believe in those same foundations. However, over time I’ve learned to embrace simplicity—to distill my images, to let the story breathe. I try to ensure that every element has a purpose. Today, more than ever, I believe that less is more, and that the real power of an image lies in its ability to communicate without excess.
In the end, perfection isn’t found in a single photograph, but in the coherence and honesty that emerge throughout an entire story.
How did you develop your signature style over the years? How do you compose your images to exude visual poetry while using elements such as selective focus/tilt-shift, asymmetry and reflections?
From the very beginning, I’ve tried to give my best and, above all, to be honest with myself. I never wanted to follow a predetermined path of what a wedding photographer is “supposed” to do. Instead, I chose to look inward, to understand who I was as a photographer, and only then bring that identity into wedding photography.
I believe that before photographing anything, we must explore within ourselves, and ask essential questions: What is my light? Soft or hard? What kind of moments move me? What do I look for in a portrait? What meaning do I want to convey? What is the scent of my photographs?
When you find those answers, you stop photographing through imitation and start creating from authenticity. That’s where a personal style emerges, free from artifice or passing trends.
For me, this journey has led to images where composition, light, and emotion coexist in harmony. I like to use tools such as selective focus or tilt-shift, asymmetry, and reflections not as technical resources, but as a way to translate feelings. I want my photos to breathe visual poetry, to convey something beyond what is visible, so that whoever looks at them can feel what I felt when I captured them.
What’s one mistake early in your career that shaped how you shoot today?
When I first started photographing weddings after working as a photojournalist for more than ten years, I made the mistake of thinking that wedding photography was mostly about capturing the exchange of rings, a few family portraits, the cake cutting, or the first dance. You know, all the clichés.
But over time, I realised that weddings were so much more than that. I discovered that the real magic was in everything that happens in between—the glances, the gestures, the silences, and the small, unnoticed stories.
That moment of revelation made me understand that wedding photography had no limits and that it could be as creative, profound, and narrative as you wanted it to be. And that realisation changed everything. From that point on, the way I saw and captured weddings completely shifted.
Looking ahead, what new direction or technique are you excited to explore in your wedding photography?
That answer belongs to the future couples who will give me the opportunity to photograph their wedding. They are, in many ways, the ones who shape my evolution as a photographer. Each couple—with their story, their energy, and their way of experiencing love—challenges me in different ways and inspires me to see things from new perspectives.
I don’t like to predict too much about where my work will go, because I prefer to let experience, emotion, and people guide me. What I do know is that I want to keep exploring, keep being surprised, and keep my curiosity alive.
Wedding photography remains an endless territory. There’s always something new to discover—a different way to use light, to compose, to tell a story. And as long as I still feel that excitement before every wedding, I’ll know I’m on the right path.