Author Archives: Anirudh Iyer

Product Photo of Fujifilm X-T50

FUJIFILM India launches the FUJIFILM X-T50 at ₹1,49,999

FUJIFILM India has unveiled the X-T50, the latest addition to its X series of mirrorless digital cameras. Priced at ₹1,49,999 for the body, the X-T50 combines exceptional image quality with a compact, lightweight design, targeting both photography enthusiasts and professionals.

The X-T50 is equipped with a new 40.2-megapixel X-Trans CMOS 5 HR sensor and the X-Processor 5, ensuring high-resolution images and advanced performance. Despite its powerful capabilities, the camera is lightweight, weighing only 438 grams, making it a convenient option for photographers on the go.

A major highlight of the X-T50 is its 5-axis in-body image stabilization, offering up to 7 stops of stabilization. This feature enables steady handheld shooting even in low-light conditions. The camera also supports 6.2K/30P video recording with tracking autofocus, catering to both still photography and video recording needs.

The X-T50 also introduces a Film Simulation dial on the top plate, a new feature that allows users to switch between 20 different Film Simulation modes, including the newly added “REALA ACE.” This mode offers faithful colour reproduction and smooth tonal gradations, enhancing the creative potential for both stills and videos.

The X-T50’s AI-based autofocus system can detect a wide range of subjects, including animals, birds, vehicles, and drones. An advanced AF prediction algorithm further improves the camera’s ability to track fast-moving subjects, ensuring precise focus in dynamic shooting scenarios.

The FUJIFILM X-T50 is now available for purchase from all online and retail outlets.

Product Image of Sony ZV E10 II

Sony India launches ZV-E10 II camera at ₹94,990

Sony India has launched the ZV-E10 II, the successor to its popular ZV-E10 camera, aimed at content creators, vloggers, and photographers. The new model retains the beloved features of its predecessor, such as Creative Looks, Product Showcase Setting, Background Defocus, and a vari-angle flip screen, while introducing enhancements that make it even more sophisticated and user-friendly.

The ZV-E10 II is equipped with a new 26-megapixel Exmor R CMOS sensor and Sony’s latest BIONZ XR image processing engine, delivering improved image quality and performance. Notable upgrades include advanced autofocus capabilities, a Cinematic Vlog Setting for easy cinematic video creation, and a new vertical format user interface (UI) for streamlined content creation in vertical orientation.

Weighing approximately 377 grams, the camera remains compact and lightweight, making it ideal for on-the-go creators. Additionally, the ZV-E10 II offers enhanced connectivity options, including easy live streaming and data transfer, supported by a USB 3.2 Type-C port and 5 GHz Wi-Fi connectivity.

The ZV-E10 II introduces new tools to elevate content creation, including the Cinematic Vlog Setting, which adjusts aspect ratio, frame rate, and autofocus settings for cinematic video capture. Users can also choose from ten Creative Look options and customize them with eight parameters, saving up to six personalized styles for quick access.

For photographers and videographers, the camera offers 759-point Focal Plane Phase-detection autofocus with Real-time Eye AF for humans, animals, and birds, and Real-time Tracking. It supports high-speed 4K video recording with 5.6K oversampling and advanced image stabilization, ensuring smooth, high-quality footage.

Sony has also focused on sustainability with the ZV-E10 II. The camera body is made from recycled materials, including SORPLAS, and the packaging uses Sony’s eco-friendly “Original Blended Material.” This aligns with Sony’s ongoing efforts to reduce its environmental impact.

Alongside the camera, Sony is launching the E PZ 16-50mm F3.5-5.6 OSS II lens, available separately or as part of a lens kit. The lens features improved autofocus and video performance, making it an ideal companion for the ZV-E10 II.

The ZV-E10 II camera and lens kit will be available from August 27, 2024, at Sony Centers, Alpha Flagship stores, and online platforms. The camera body is priced at ₹94,990, with the lens kit pricing to be announced later.

Sony is offering special promotions, including an extended 3-year warranty, a complimentary SD card, and a carry bag, along with easy financing options.