Tag Archives: hybrid creators

Sony Launches A7 V in India

Sony India has introduced the A 7V, the fifth-generation model in the Alpha 7 full-frame mirrorless series. It features a newly developed partially stacked 33.0MP Exmor RS CMOS sensor and the latest BIONZ XR2 image processing engine with an integrated AI unit. The camera delivers enhanced autofocus performance, including faster and more accurate Real-time Recognition AF and Real-time Tracking. With 759 phase-detection points covering up to 94% of the frame and low-light operation down to EV -4.0, the A7 V offers reliable subject detection in challenging conditions. High-resolution RAW processing is now supported through Imaging Edge Desktop.

The A7 V achieves blackout-free continuous shooting up to 30 fps with 60 AF/AE calculations per second and includes a Pre-Capture function that records up to one second before the shutter is pressed. It offers up to 16 stops of dynamic range and improved Auto White Balance using AI-driven scene and light source analysis.

For video creators, the camera supports 7K oversampled 4K 60p recording in full-frame mode and 4K 120p in APS-C/Super 35mm mode, with full pixel readout and no pixel binning. Dynamic Active Mode stabilization and AI-based Auto Framing further enhance handheld and content-focused shooting. Updated noise reduction and improved internal microphones support cleaner audio.

Sony also launched the FE 28-70mm F3.5-5.6 OSS II, a compact lens optimized for high-speed continuous shooting and coordinated stabilization.

Both products support Sony’s sustainability goals, with manufacturing powered by renewable energy and eco-friendly packaging. The A7 V body will be available from 10 December 2025, with the M-kit following in February 2026.

Nikon India Launches Z5II at ₹1,49,995

Nikon India Pvt. Ltd. has unveiled the Nikon Z5II, its latest full-frame mirrorless camera. Designed for both aspiring professional creators, the Z5II delivers a perfect blend of advanced imaging technology and user-friendly design.

Sensor and Processing

  • 24.5MP Full-Frame BSI CMOS sensor
  • EXPEED 7 image processor
  • 5-axis in-body image stabilization (up to 7.5 stops of VR)
  • Autofocus performs in low light down to -10EV
  • Enhanced AF-A mode for smoother subject tracking

Video and Usability

  • Supports 4K/60p and Full HD/120p recording
  • 10-bit N-Log and 12-bit N-RAW internal recording for advanced video workflows
  • Vari-angle touchscreen for flexible framing
  • High-brightness electronic viewfinder (EVF) for improved visibility in bright conditions
  • Aimed at filmmakers, wedding professionals, and content creators

With seamless compatibility across Z Mount lenses and connectivity options like USB-C and HDMI, the Z5II is built to support creators across genres.

Speaking at the launch, Mr. Sajjan Kumar, Managing Director of Nikon India, said, “The Z5II is crafted for hybrid creators, offering rapid autofocus, superb low-light performance, and support for formats like N-RAW and N-Log—making professional-grade imaging more accessible.”

Availability: The Nikon Z5II will be available from April 24, 2025, across India at INR 1,49,995.