Apple has introduced Apple Intelligence, a personal AI system designed to enhance productivity while prioritizing privacy. Available in multiple languages, including localized English for Singapore and India, it is integrated into iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4.

Key Features

1. Writing Tools: Users can rewrite, proofread, and summarize text in Mail, Messages, Notes, and third-party apps. They can refine tone, improve grammar, and generate summaries in various formats.
2. Photo Enhancements: The Clean Up tool removes unwanted objects from images. Memories lets users create movies by simply describing a theme, while Natural Language Search enables easy content retrieval in Photos.
3. Image Playground & Genmoji: Users can design images with themes, costumes, and accessories in distinct styles (Animation, Illustration, Sketch). Genmoji allows custom emoji creation based on descriptions or personal photos.

1. Enhanced Siri & ChatGPT Integration: Siri is more conversational and can maintain context. ChatGPT is integrated into Siri and Writing Tools, allowing users to generate content or seek expertise without switching apps. Users retain full control over when and how ChatGPT is used.
2. Visual Intelligence: Helps identify plants, animals, and landmarks, translate text, and create calendar events from images. Users can also use ChatGPT to explain complex diagrams.
3. Smarter Notes & Calls: Users can transcribe and summarize recordings from the Phone and Notes apps.
4. Priority Messages & Notifications: Important emails are highlighted in Mail, and smart summaries help users quickly scan messages. The Reduce Interruptions focus mode filters only urgent notifications.

Privacy & Security

Apple Intelligence prioritizes on-device processing, ensuring most AI tasks run locally. For complex requests, Private Cloud Compute leverages Apple’s silicon-powered servers while maintaining user privacy. Independent experts can inspect server-side code to verify security.

Apple Intelligence represents a major step forward in AI-driven productivity, while upholding Apple’s commitment to privacy.