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Sony launches Alpha 9 III Camera at ₹5,29,990 in India

Sony India recently unveiled the Alpha 9 III, a camera incorporating a global shutter system, marking a noteworthy advancement in digital imaging technology. This new model promises to mitigate common photography challenges, such as distortion and blackout during high-speed captures, offering burst speeds up to 120 frames per second.

The device is outfitted with Sony’s cutting-edge autofocus system, capable of executing up to 120 focus calculations per second, and supports flash synchronization at any shooting speed. This combination of features is designed to meet the demands of professional photographers who require precision and reliability to capture fleeting moments.

Mukesh Srivastava, Head of Digital Imaging Business at Sony India, highlighted the camera’s potential to set new standards in photography, emphasizing its ground-breaking 120 fps shooting capability and global shutter technology.

Featuring a 24.6-megapixel full-frame CMOS sensor and the BIONZ XR image processor, the Alpha 9 III delivers high-speed continuous shooting with autofocus and auto-exposure tracking. This model represents a leap forward in still image performance and video capabilities, ensuring minimal distortion and improved usability for professional environments. Additionally, the camera’s enhanced video functionalities include 4K recording at 120p without crop and 4K at 60p with 6K oversampling, complemented by S-Cinetone colour science for natural skin tones and subject depiction.

The Alpha 9 III has been designed with operability and reliability in mind, featuring an ergonomic grip and optional vertical grip for extended use, a 4-axis multi-angle LCD monitor, and a high-resolution electronic viewfinder to accommodate professional shooting conditions.

Moreover, the camera is equipped to support a high-speed workflow and offers scalability with features like image selection filters, dual media slots for CFexpress Type A and SD cards, and compatibility with professional mobile applications for streamlined content delivery and remote operation.

Priced at ₹5,29,990, the Alpha 9 III will be available from 26th February 2024 at Sony retail outlets and online platforms across India.

Vivo V30, V30 Pro launched in India

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Vivo has recently expanded its smartphone line-up in India with the introduction of the V30 and V30 Pro models, highlighting advanced camera capabilities and a slim design. The company announced that these devices, continuing the legacy of the V-Series, offer the thinnest design yet in the series, complemented by a powerful 5000 mAh battery. In a move to enhance the photography experience, Vivo has partnered with ZEISS for the V30 Pro model, aiming to bring professional-grade portrait photography into users’ hands.

The Vivo V30 is available in Andaman Blue, Peacock Green, and Classic Black, with prices starting at ₹33,999 for the 8 GB RAM and 128 GB storage variant, and going up to ₹37,999 for the 12 GB RAM and 256 GB storage option. The V30 Pro comes in Andaman Blue and Classic Black, priced at ₹41,999 for the 8 GB RAM and 256 GB storage model, and ₹46,999 for the 12 GB RAM and 512 GB storage variant. Pre-booking for both devices will start from March 14, 2024, across Flipkart, the Vivo India e-store, and select retail partners.

The V30 series boasts significant improvements in camera technology. The Vivo V30 features a triple camera setup, including a 50MP main camera with Optical Image Stabilization, a 50MP ultra-wide-angle camera, and a 50MP group selfie camera with Eye Autofocus. The V30 Pro elevates the camera experience further with a ZEISS co-engineered triple camera system, incorporating a 50 MP professional portrait camera, a 50MP ultra-wide-angle camera, and cinematic video bokeh effects powered by AI. Both models offer a 6.78-inch 3D curved AMOLED display with a 120 Hz refresh rate, housed in a sleek 7.45 mm body.

Under the hood, the Vivo V30 is powered by a Snapdragon 7 Gen 3 processor, while the V30 Pro utilizes a MediaTek Dimensity 8200 SoC, both supported by a 5000 mAh battery with 80W FlashCharge technology. The devices run on FunTouch OS 14 and are promised to receive three generations of Android updates and four years of security updates, ensuring longevity and reliability for users.

With their latest V30 series, Vivo aims to blend style with performance, offering consumers high-end camera capabilities, a refined design, and robust battery life without compromising on the overall user experience.

Nothing Phone 2a launches in India

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Nothing recently launched its third smartphone Nothing 2A. The Nothing Phone 2a distinguishes itself with its MediaTek Dimensity 7200 Pro SoC processor and an adaptive refresh rate AMOLED display capable of reaching 120Hz. Its design includes a dual 50-megapixel camera setup on the back and boasts an IP54 rating for dust and water resistance.

The smartphone is hitting the market with a starting price of ₹23,999 for the base model, which includes 8GB of RAM and 128GB of storage. Other available variants offer 8GB+256GB and 12GB+256GB, with prices set at ₹25,999 and ₹27,999, respectively. The Phone 2a is available in both White and Black and will be purchasable via Flipkart from March 12. An introductory offer allows customers to buy the phone at a reduced price of ₹19,999 on the day of the launch. Additional incentives include a ₹2,000 cashback for HDFC bank card purchases and an extra ₹2,000 off on exchange deals, with no-cost EMI options available for up to nine months.

In terms of specifications, the Nothing Phone 2a operates on an Android 14-based Nothing OS 2.5 and is promised three years of Android updates along with four years of security patches. The device features a 6.7-inch full-HD+ AMOLED display with HDR10+ support, safeguarded by Corning Gorilla Glass 5. It is powered by an octa-core MediaTek Dimensity 7200 Pro SoC, accompanied by up to 12GB of RAM. The smartphone’s dual-camera system and a 32-megapixel front camera are among its highlighted features.

For storage, options extend up to 256GB, and connectivity features include 5G and Wi-Fi 6, among others. The phone is equipped with an array of sensors and supports both fingerprint unlocking and face unlock authentication. Its battery capacity is 5,000mAh, supporting 45W fast charging, an improvement over its predecessors. The device also continues the brand’s distinctive Glyph Interface, allowing users to customize LED notification patterns on the phone’s rear, enhancing both functionality and aesthetic appeal.