Lexar has named Supertron Electronics Pvt. Ltd. as its official pan-India distributor for key product categories. The agreement will see Supertron handle the distribution of Lexar’s storage products—including pen drives, microSD cards, internal and portable SSDs, and DRAM modules—across both consumer and enterprise markets.
With this move, Lexar aims to expand its distribution network and improve product availability across the country. Supertron’s nationwide presence, including over 50 branches and operations in more than 750 cities, is expected to support this goal. The company’s reach also includes a sales force and a network of more than 15,000 channel partners.
Fissal Oubida, General Manager – India, Middle East, and Africa at Lexar, said that India represents a key market for the company and that the partnership is part of its strategy to broaden its footprint in the region.
Currently, Lexar holds a leading position in the CFexpress and SD card segments in India. The company now plans to grow its presence in other areas, such as SSDs and DRAM solutions.
Vibhor Agarwal, CEO of Supertron Electronics, stated that the collaboration would allow them to offer a broader range of memory and storage products to their customer base and aligns with evolving technology demands in India.
The partnership reflects an effort to adapt to increasing data storage needs across a range of users, including professionals, gamers, and enterprises.
