Tag Archives: Sony camera launch

Sony Launches A7 V in India

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Sony India has introduced the A 7V, the fifth-generation model in the Alpha 7 full-frame mirrorless series. It features a newly developed partially stacked 33.0MP Exmor RS CMOS sensor and the latest BIONZ XR2 image processing engine with an integrated AI unit. The camera delivers enhanced autofocus performance, including faster and more accurate Real-time Recognition AF and Real-time Tracking. With 759 phase-detection points covering up to 94% of the frame and low-light operation down to EV -4.0, the A7 V offers reliable subject detection in challenging conditions. High-resolution RAW processing is now supported through Imaging Edge Desktop.

The A7 V achieves blackout-free continuous shooting up to 30 fps with 60 AF/AE calculations per second and includes a Pre-Capture function that records up to one second before the shutter is pressed. It offers up to 16 stops of dynamic range and improved Auto White Balance using AI-driven scene and light source analysis.

For video creators, the camera supports 7K oversampled 4K 60p recording in full-frame mode and 4K 120p in APS-C/Super 35mm mode, with full pixel readout and no pixel binning. Dynamic Active Mode stabilization and AI-based Auto Framing further enhance handheld and content-focused shooting. Updated noise reduction and improved internal microphones support cleaner audio.

Sony also launched the FE 28-70mm F3.5-5.6 OSS II, a compact lens optimized for high-speed continuous shooting and coordinated stabilization.

Both products support Sony’s sustainability goals, with manufacturing powered by renewable energy and eco-friendly packaging. The A7 V body will be available from 10 December 2025, with the M-kit following in February 2026.

Sony Unveils FX2 Cinema Camera

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Sony has unveiled the FX2, a hybrid cinema camera aimed at next-gen filmmakers. It combines the 33MP full-frame sensor from the a7 IV with a compact, video-centric body similar to the bigger FX3 and a tilting 3.68M-dot electronic viewfinder (EVF).

The FX2’s video capabilities include shooting 4K 10-bit 4:2:2 All-I recording, dual base ISO (800/4000) in S-Log3, and up to 15 stops of dynamic range. It also includes photo-friendly features such as a mechanical shutter and the ability to capture JPEG or HEIF stills even while recording video.

Designed with videographers in mind, it features a large REC button, full-size HDMI, multiple mounting points, shutter angle control, a cooling fan, and support for the optional XLR top handle. A fully articulating screen, anamorphic de-squeeze (1.33x & 2x), and new dynamic active stabilisation mode to enhance versatility.

Autofocus improvements include Sony’s AI-powered real-time recognition AF for people, animals, insects, and vehicles, plus AI auto framing. However, 4K 60p recording uses an APS-C crop (1.5x), and 4.7K RAW is only possible via external recording.

The FX2 will be available in August in two options:

  • Body-only: $2699 or ₹2,25,000 (approx.)
  • With XLR handle: $3099 or ₹2,60,000 (approx.)

With its hybrid-friendly features and improved usability, the FX2 is essentially an a7 IV in an FX3-style body, but with an EVF and better stills support.