Olympus launches 8 new products in the Indian market

Olympus Imaging India Private Limited recently announced the launch of 8 new cameras in its Olympus Stylus brand. The XZ-2 and the XZ-10 for image quality, SZ-16 and SH-50 for low light performance, VG-165, VG-180 and VG-190 for easy shooting and the awaited Tough – TG-2 are added to the Indian shelves.



With the launch of these cameras, Olympus has shown interest in adapting to changing times, as the compact camera segment continues to fall to the smartphone camera. At such a point in time, the advanced point-and-shoot, an advanced breed of cameras has taken much of the imaging world by surprise with competitive imaging quality at extremely competitive prices.



“Much has been said of India being a price sensitive country. Today, we at Olympus, having interacted with Indian consumers can firmly say that they are willing to consider a premium, provided the product is of exceptional quality, both style-and-substance-wise” said Mr. Kenichiro Mori, newly appointed Managing Director, Olympus Imaging India Private Limited adding, “We have placed our faith in advanced point-and-shoot this year as we see consumers evolving to ask for a product which is a combination of exceptional photoquality and amazing style. We want to be at the forefront of that race.”



Olympus has entered the market with these multiple offerings in the compact camera segment, and its PEN series and the t O-MD E-M5 in the professional camera space. With these it hopes to change the face of the Indian imaging industry. “India has traditionally had a slower rate of adoption of new technology than some other regions such as Europe, the Americas or Japan. But demographically being a young country, this trend is rapidly reversing. Keeping this in mind, Olympus is concentrating on launching products which are futuristic, yet are firmly anchored in needs of consumers.