A small Kingdom in the Himalayas called Bhutan has inspired many around the world by placing the happiness of its people ahead of economic wealth. This is the principal idea behind Gross National Happiness (GNH), Bhutan’s development philosophy which the King refers as ‘development with values’. His Majesty adds that GNH is the ‘national conscience guiding us towards making wise decisions for a better future’.
Taking pride in the idea of HAPPINESS, the tourism industry of Bhutan promotes Bhutan with the tagline “Happiness is a place”. This is to simply assure that happiness can be found in simple things and these simple things can be found anywhere and in anything.
In an effort to allow everyone from across the globe to share what HAPPINESS means to him or her, the Tourism Council of Bhutan has introduced the Bhutan Photo Campaign. The Bhutan Photo campaign is a simple way of sharing what HAPPINESS means to everyone with photographs on www.HappinessIsaPlace.com.
The campaign is dedicated to the selfless Kings of Bhutan for introducing and promoting the Philosophy of GNH. The Honourable Prime Minister of Bhutan, His Excellency Tshering Tobgay launched the Bhutan Photo Campaign on 30th July2015.
To promote the campaign, attractive prizes will be given away for the photographs with highest LIKES and SHARES from the campaign page. The campaign will end in December 2015.