Hasselblad announces X1D – The world’s first compact mirrorless digital medium format camera

Hasselblad introduces the groundbreaking X1D compact mirrorless medium format camera – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Inspired by the brand’s iconic design heritage, the camera is said to be ergonomic and compact, offering a handling experience unlike any other, the X1D combines Scandinavian sensibility with beautiful performance.
Like the iconic V System, the X1D combines portability with optical quality for which the brand is renowned. Hasselblad has introduced mirrorless technology to digital medium format for the first time ever, creating a camera that can sit in the palm of your hand. The 50MP CMOS sensor primises to captures the finest details with true natural colors.
Perry Oosting, Hasselblad CEO noted, “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”
A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.
Weighing 725g and including HD video, Wi-Fi and built-in GPS, the X1D is aimed to be an ideal travel companion. The exterior is dust and weather proof, providing durability to take with you wherever you go.
The company informed that the X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.
The Hasselblad X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP 
Prices stated are exclusive of VAT.