Fujifilm won the prestigious “iF Design Award” with 10 products in recognition of their design and performance

Fujifilm was recently awarded the “iF Design Award 2018”, sponsored by the international design promotion organization iF International Forum Design (Hanover, Germany), for 10 of its products including the 3D image analysis system “SYNAPSE VINCENT” 3D image analysis system, the hybrid instant camera “instax SQUARE SQ10”, ultrasonic processor, and broadcast lenses. The award is organized by the iF International Forum Design in Hanover, Germany, an international organization for design promotion.

The iF Design Award is an international design award launched in 1953, and is reportedly considered to be one of the top three global design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA”. This year, there were 6,401 entries from 54 countries and regions judged by 63 experts.

According to the press release, the company received awards for a wide variety of products from business products, including a 3D image analysis system for medical use, to consumer products such as the instax series, and was highly-rated not only for external design but also from the perspective that each of the awarded products offer high-performance, ease-of-use, and user interfaces that make them comfortable to operate.

The Instax square SQ10, which was one of the winners is a retro looking camera that Fujifilm launched recently and it shoots 1:1 photographs and is a hybrid which has a memory slot to store digital images (1920 x 1920 pixels) as well as prints 1:1 instant photographs.