After launching their first India store in Delhi in October last year, Leica has now entered into an exclusive partnership with Amazon India. And forayed into the online market space in India. With a vision to change the dynamics of photography in the country, the high-end German camera brand will offer its range exclusively on Amazon.in. This partnership is set to help customers across the country get access to Leica’s cameras through Amazon.in.
Leica Camera will start with three camera models on Amazon.in – D-lux, V-lux and Sofort ranging from INR 25,000 to INR 90,000. Customers can also find Leica binoculars and camera accessories on Amazon.in.
Speaking about the collaboration, Sunil Kaul, Managing Director – Asia Pacific, Leica Camera said, “The photography industry is booming in India and we are committed to creating and building a community around the brand by connecting with our target customers. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country.” Leica had launched its first store in India in October last year, and Kaul said that the response so far had been great. When asked about the plans to set-up more stores across the country, Kaul said that it was in the works.
Commenting on the launch, Nadeem Karbhari, Category Leader – Consumer Electronics, Amazon India said, “Leica Camera is iconic in the world of photography with enthusiasts cherishing their hand-crafted masterpieces. We are delighted to be the partner of choice for Leica Camera in India and are excited to offer their products exclusively on Amazon.in.”
Customers looking to buy Leica Camera can take advantage of no-cost EMI offers by all leading banks on Amazon.in. These products are also Prime eligible with next day delivery in most cities.