Sony announces new feature upgrades in α9, α7R III and α7III cameras

Sony India recently announced a major upgrade to its α9 mirrorless camera that will be available to the users through a firmware updates. Sony’s α9 camera will receive several major enhancements to its autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for α7R III and α7 III will be available that update these cameras with the latest enhancements including Real-time Eye AF performance and add interval recording capacities.


Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India said, “The new firmware upgrades to Sony’s acclaimed α9 to enhance its key features is an outcome of our commitment to the fact that we strive to offer nothing less than a premium experience to our customers. Their voice is critical to everything we do and being able to provide our customers with new capabilities is a source of great pride for Sony.”

The upgrades include Evolved Eye AF with half press activation and right and left selection; Real Time Tracking to capture subject with extreme precision; Real-time Eye AF for Animals for Wildlife photography; Interval Record Functionality for time-lapse movies; Improved Features and Imaging Edge Mobile applications support for professional photographers


In addition to the several new capabilities, the firmware also adds compatibility with Sony’s new ‘Imaging Edge Mobile’[iv] application – the successor to the PlayMemories Mobile application. The new Imaging Edge Mobile application features a ‘Transfer & Tagging add-on’[v] to assist professional workflow. This allows photographers to transfer images from their camera to their smartphone simultaneously using the FTP transfer functionality[vi],and adds support for including IPTC metadata[vii] on transferred images.


The new system firmware update version 5.0 and version 3.0 is already available. A variety of exclusive stories and exciting new content related to all of Sony’s exciting announcements can be found at The new content will also be posted directly at the Sony Photo Gallery and the Sony India Channel on YouTube.