GoPro is an American technology company founded in 2002 by Nick Woodman. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It developed a quadcopter drone, Karma, released in October 2016. In January 2018, Karma was discontinued and the company hired JPMorgan Chase to pursue options of selling the company. However around February 2018, CEO denied to sell the company and continue its business in action cameras. Karma was discontinued because of DJI Drones, as they were a tough competitor to fight. Since Dji had many variations in Drones and features, people automatically moved on to it.
GoPro launched its new action camera GoPro Hero7 on October, 2018 with some amazing features for a great comeback in market and it performed pretty well. DJI is planning to keep a hand small camera section as well. After releasing the Dji Osmo Pocket, which was a great success and lot of customers moved from GoPro Hero 7 to DJI Osmo Pocket, and according to rumors soon DJI is moving into action camera as well. It’s interesting that DJI now may be encroaching into GoPro’s market after GoPro failed miserably to break into DJI’s. Since the current level of GoPro is down, DJI’s attempts to cross into a new market will be much more successful. Well this will have a new and tough competitor for GoPro in market and can lead a great loss for them.
According to the rumors DJI will transform its Osmo Pocket into a new action camera with a wide angle lens, it may also include a dual LCD screen (front and back), that it will shoot 4k upto 60 fps and 1080p at 120fps and will have a rectilinear wide angle to produce a more pleasing look. Still there’s no news when DJI might announce its action camera because they haven’t confirmed they are working on it or no. Though GoPro is the first name whicch strikes the mind when you hear action camera, they’re still struggling, and who knows how longer they’ll survive in the market?