With 2023 behind us, it’s time to focus on 2024! And with the New Year around the corner, what’s better than looking at the biggest Photography Trends that we will get to see in 2024. If you’ve been a reader of the magazine over the years then you would know that every year in our January Anniversary issue, we feature an article on the biggest trends and predictions for the year. And more often than not, we are on point with them. Don’t believe us? Then you can read some of our previous articles from 2023, 2022, 2020.
– By Bhavya Desai
For 2024, these are the biggest trends in technology, products, features I feel will come your way:
Dominance of AI in photography
The biggest trend in 2024 will be the increased dominance of AI and its computational photography. If you remember my article from last year, that also featured the increase in the use of AI tools to execute photography. But in the year 2024, AI and its impact on photography will come into its own. This will be evident with the increased use of AI tools by photographers to increase their efficiency in everyday processes. And this spurt will be helped by mainline software giants like Adobe, Canva, etc. introducing AI features into their softwares like Photoshop, Indesign, etc that will allow users to access AI to enhance/change their pictures. The everyday use of softwares like ChatGPT, Midjourney, Dall-E have also increased phenomenally in the past year.
But what’s interesting is that the increase in the use of AI wont only be in the form of apps and software. Smart devices like phones, cameras, processors etc. will also start using advanced AI algorithms to deliver better results, pictures, making the life of a photographer easier than before. So 2024 is going to be all about AI, its tools and computational photography. Get ready because this year will be ‘Monumental for the Future of Photography.’
Rise of Contextual Photography
Ride with me for a minute! The terms contextual photography can be misinterpreted often. When I refer to contextual photography, I am referring to the trend where a picture provides a context to the viewer. With the increase in the usage of AI tools that allow us to manipulate images, there has been an increased push towards realism in the pictures as well. And with that I feel viewers will/are consuming images and content that delivers a larger perspective and context to images.
Focus on Environmental and Sustainability
And with that context the viewers are also thinking about the planet. Now when I say focus on environmental and sustainability, I don’t mean that as a genre in photography that will be the prime focus. I am referring to users/followers/subscribers of photographers who resonate with the planet and how much does their favourite shutterbug care about the environment. And this will come full circle with not only photographers, it will be applicable to people in general as well. And more specifically if photographers are more responsible of their work in a sustainable manner towards the planet.
I don’t think if I have seen any generation that cares about the planet and its environmental impact as the current one. Which is great, and in this time and era the focus isn’t just on the products that are environment friendly, sustainable, but also what he/she/they stand for.
Death of the Horizontal Picture
One of the saddest inventions of social media is the advent of vertical photos. Think of it! When was the last time you took a horizontal photo, unless you were really forced to? Personally, in the last year I also don’t remember taking too many horizontal photos either. And when I thought about this point, I went back to my library to run a check on the horizontal photos I clicked in the last year. And the result was mind boggling. They amounted to less than 10% of all my pictures.
Now it is common to take vertical pics with phones, for obvious reasons, but I find more and more photographers using their cameras also to shoot vertical pics. And I feel that 2024 is going to be the death of the horizontal images and videos (if it hasn’t already happened).
Drone & Aerial Photography – Coming of Age
This point has been featuring in my list for the past 2-3 years. And that is because the first time I predicted it, drones had just started surfacing. But every year drones have been consistently offering better features, become more affordable and have started coming in smaller packages, and 2024 is the year where you will see them make a major impact.
With more advanced features in smaller packages, use of drones especially in video content is almost a given these days. So get ready for some serious drone action.
Short Form Video Content
I am sure this isn’t a surprise for anyone. Short form content like Shorts and Reels are already becoming more popular than long form content in terms of consumption. And the year 2024 is going to be no different. Perhaps the biggest change that one will find is a shift in the mindset of the creators while creating content.
While short form content was believed to be cringe, corny, etc., it is clear that viewers are consuming short-form vertical content. And by the second half of 2023 people have realised, to get more followers/subscribers/views they also need to focus on this format. And 2024 will see a phenomenal rise in the consumption of this form of content.
The only photography style to get featured in this list is Faceless shot. As the name suggests, these are pictures that feature without a face/head. And this is I think will be a very interesting image trend in 2024. Combined with contextual photography, this trend will become a powerful medium to provide a good perspective to the viewer, while surrounding some mystery to the subject.