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EPSON takes the lead in InkJet Printer Market
Epson recently announced that it has secured the No.1 position in the Inkjet printer market (by Volume and Value) , as per IDC’s latest Hard Copy Peripherals (HCP) Quarterly market report for 2017 Q1. According to the press release the report highlights the increasing shift towards InkTank printers due to low cost of ownership and reiterates the growing demand for InkTank printers over laser printers.
Epson reportedly overtook HP as the market leader in terms of Unit share for the first time ever after posting a 26.5 percent growth Year on Year (YoY) in the Inkjet category. According to reports Epson captured 42.9% of the Inkjet market by Volume, while HP’s market share declined to 39.4 %. As per the report Epson’s Value market share has increased to 51.8% while HP has declined to 34.8%. Epson has led the Inkjet market by Value share for a few years now. According to IDC, demand from SMEs in smaller cities and home consumers were the driving force behind the growth of InkTank Printers shipments in 2017 Q1. The report also highlights that this is, for the first time in six quarters that the Printer market has registered growth with shipments reaching 799,164 in Q1 2017.
InkTank printers were first introduced by Epson in 2011. According to the company, the extremely low cost per print of 7 Paisa for Black and 18 Paisa for Colour struck a chord with consumers and Epson has seen its sale in India go up exponentially over the years. The cumulative global sales of Epson’s high-capacity InkTank inkjet printers have reportedly reached 20 million units. In India alone, according to Epson, they have sold in excess of 1.7 Million InkTank printers since its launch.
“We are extremely delighted to have achieved the No. 1 spot in the Inkjet printer market by volume. A continuous focus on creating customer value has helped Epson gain huge market acceptance within a short period, culminating in market leadership in the Inkjet printer category. Epson were the pioneers and the first to launch InkTank printers in India. Since then Epson’s InkTank Printers have been embraced by cost and quality conscious consumers across segments, be it home usage for children’s project reports, commercial usage in print and copy shops or office usage for black and colour printing. We have a built a huge amount of trust and faith in this product and the very fact that we have sold over 1.7 Million InkTank printers in India is a testimony to that fact”, said Mr. Samba Moorthy, Vice President-Sales & Marketing, Epson India.
Apple iPhone 7 Plus vs EOS 5D Mark IV – Camera comparison
Directed and Produced By: Bhavya Desai
Camera Work: Souradeep Roy and Mrinmoy Choudhury
Editing and Sound: Souradeep Roy and Abhishek Desai

Shooting dramatic sky







Photographing Festivals in India








Tamron wins TIPA Award for four consecutive years
Tamron Co., Ltd, recently announced that it’s SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) has been awarded with the “TIPA Awards 2017- BEST DSLR TELEPHOTO ZOOM LENS” hosted by the TIPA (Technical Image Press Association).
According
to an excerpt
from the Award Citation of the TIPA Jury,the
long-range zoom is built for full-frame DSLRs but can also be used on
APS-C DSLRs to deliver an incredible 225-900mm focal length range
(approximate, depending on camera). Tamron’s improved VC (vibration
compensation) reportedly offers a 4.5 stop advantage with three modes
for a variety of shooting scenarios. The lens incorporates three low
dispersion elements to aid in the elimination of chromatic
aberrations and is constructed with 21 elements in 13 groups, with a
minimum focusing distance of 86.6 inches (220cm). Other features
include eBAND and BBAR coating to help reduce ghosting and flare, a
fast ultrasonic silent drive ring-type motor, and leak-proof seals on
the metal barrel.
The TIPA Awards are world-renowned as one of the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 15 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.
Tamron Co., Ltd, also announced on March 31, 2017 that its SP 70-200mm F/2.8 Di VC USD G2 (Model A025) had won the grand gold award in the Interchangeable Lens / DSLR category at the Digital Camera Grand-Prix 2017 Summer. Gold awards were also awarded to Tamron’s SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) and the 10-24mm F/3.5-4.5 DiⅡ VC HLD (Model B023) lenses.
The Digital Camera Grand-Prix is a consumer-oriented awards ceremony for all manner of digital imaging-related solutions. Winners are selected by a panel of photographers, critics and distribution-related professionals with a view to choosing optimal products with which users can also enjoy photographs and photography, and not merely the taking of photographs. Full details of results and award-winning products are distributed at retail outlets, etc., in the form of a free magazine entitled Digital Camera Grand-Prix Award-winning Product Shopping Guide.

Exclusive preview of Panasonic GH5 in Mumbai
On 28thMarch 2017, Panasonic launched its most hyped camera of all times, the Lumix GH5. The new camera was launched in Delhi, but Panasonic gave people an exclusive preview of the GH5 before the official launch, at a workshop in Mumbai. The workshop was conducted by Nick Driftwood, an actor, photographer, filmmaker and an experienced director. Nick has been testing the GH5 and he shared his experiences of working with the GH5. Nick shared a lot of images and videos shot by him explaining various features of the GH5 and how it could be used to replace a photographers still and filmmaker’s video camera. The GH5 gets the hype from its most amazing feature which is the 6K screen-grab that can be extracted from 4K videos. Nick emphasised the fact that the latest demand in quality video production is putting more and more video makers in a dilemma. The dilemma of buying a camera that could do all. This is where the GH5 claims to focus on. A camera that can be good enough for production quality videos and great stills. The GH5 shoots 4K videos as well and slow motion full HD.
The Panasonic GH5 had received a lot of attention even when the camera was first announced last year, as rumors spread like a wild fire and every enthusiast looked forward to get their hands on the camera. The workshop also had arranged a hands on with several Lumix lenses compatible GH5 lineup. Summing up, the Panasonic GH5 is a micro four-thirds interchangeable lens camera with a 20.3 megapixel sensor, 4K video shooting and 6K photo. The GH5 also shoots slow motion full HD videos. It also features dual SD card slots. Along with the GH5, Panasonic has also showcased an XLR hot-shoe adapter for external microphones and a battery grip which will increase the shooting duration. The GH5 also shoots without a break which means you can keep shooting until you run out of memory.
Specifications
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20MP – Four Thirds CMOS Sensor
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ISO 100 – 25600
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5-axis Sensor-shift Image Stabilization
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3.2″ Fully Articulated Screen
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3680k dot Electronic viewfinder
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12.0 fps continuous shooting
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4K – 3840 x 2160 video resolution
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Yes High-Speed Video
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Built-in Wireless
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725g. 139 x 98 x 87 mm
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Weather Sealed Body

MoU signed between FTII and Canon to promote short courses in Film & Television

Sony introduces new Super 35mm / APS-C Professional lens
Sony India has recently introduced a new Super 35mm / APS-C format power zoom lens. Promising the uncompromising image quality, the power zoom lens starts at 18mm wide angle and extends to 110mm at the telephoto end (27mm – 165mm equivalent in 35mm format), with 6.1x high zoom ratio even with inner focus; while maintaining a constant F4 aperture throughout for depth of field effects and stable exposure control across the entire standard zoom range.
It consists of 18 elements in 15 groups, including 6 aspherical elements and 3 Extra-low Dispersion (ED) glass elements. It is also said to feature a highly intricate 7 blade circular aperture design that delivers extremely high resolution image quality, particularly suited to professional 4K movie shooting.
According to Sony, the SELP18110G is the second lens to benefit from Sony’s Smooth Motion Optics (SMO) design and construction. It has been reportedly developed to eliminate unwanted image shifts while operating the lens during movie shooting. Sony also stated that the SMO addresses three particular aspects on lens operation that can have a significant impact on movie quality: Focus Breathing, where shifts in angle of view during focusing are minimized by an internal focus mechanism; Focus Shift, where small shifts in focus that can occur while zooming are eliminated by precise focus tracking adjustment; and Axial Shift, where axial image shifts while zooming, are minimized by a constant length design.
The reportedly high level of operatability and quiet operation of the new lens make it a compelling proposition for its integration into professional movie production environments. Its three separate rings are said to offer control over focus, zoom, and aperture, with optimal torque for a satisfying responsive, professional feel. Both servo and responsive manual mechanical zoom are fully supported and the zoom ring direction is switchable to match individual user preferences. Sony has also informed that the lens length will remain constant during any changes making it easy to use with matte boxes and other lens accessories. A first for α lenses, the SELP18110G has a 0.8mm pitch focus gear built right onto the lens, providing direct compatibility with standard focusing accessories.
The SELP18110G is said to offer extra versatility thanks to Optical SteadyShot technology that will provide in-lens image stabilization during handheld shooting. Making the lens ideal for outdoor use, it is reportedly complemented by a dust and moisture-resistant design.
Sony has revealed that the SELP18110G Super 35mm / APS-C power zoom lens for professional movie-makers and photographers will be available in select Alpha Flagship stores and select Sony Center across India. The price of the SELP18110G ₹ 2,69,990 and the lens will be available from 10thMarch 2017 onward.

Developing Your Creative Style
When we look at photographs on the internet or in magazines and newspapers sometimes some photos instantly grab our attention. ‘Something different’ we say. In a world where millions of photographs, maybe more, are taken every year and it is becoming increasingly difficult to stand out in terms of subject matter, editing styles, finding inspiration and so on. So, how do we stand out? The answer is in finding your own creative style.
Master the basics
One needs to learn how to walk before they can run. The basics are the foundation to photography. Before getting all philosophical and artsy about creative styles and everything else, a photographer needs to learn the basics like framing, composition, using a DSLR, depth of field, ISO, shutter speed, aperture etc. How does that help, one might ask. The simplest explanation is comparing a human being from the early 1980s and a human being from 2017 trying to do the same task on a smartphone. The person from the present will be able to do it much faster and efficiently- in fact the person can have more time to do the job at hand and also some other things in the stipulated time given. This means that if a photographer knows the basics of photography he or she can concentrate on the creativity, take more number of shots from different angles etc without having to guess the shutter speed, aperture and all. The basics should be on the edge of your fingertips, so that for all kinds of lights – be it natural, ambient or artificial set-ups, you can instantly guess the correct camera settings and start shooting right away. Photography being a mix of science and arts needs special attention and care, and mastering your basics will help you do just that!
Get involved
Now that you have learned the basics well and can shoot without having to keep on calculating and guessing the exposure in the back of your mind try to go on the field and start shooting. Try out every genre and see which one attracts you. If you feel the need for different equipments for different genres then ask your friends for a lens that suits your needs. Don’t invest a lot of money to shoot one genre before trying out everything as you might lose interest in the genre after a little while. Once you have extensively shot for all genres, and known the genres in and out you, can make a decision then. When you start feeling good about a genre, start getting involved in it. Learn about it, work on it. For example, if you feel you feel good shooting wedding photos then start shooting for weddings professionally. Intern from a well-known and experienced photographer in the field. It is the best and also the fastest way to learn from the best.
Analyse your image
Just as shooting an image is important, analysing the shots later on is important too. Make sure you do not chimp while you shoot as there is a high possibility that you will miss out on a few frames. Analyse your images and look for mistakes. Look at the composition, the framing, the exposure, the moment and try to ask yourself how you could’ve made it better and made the photograph stronger. Do not just analyse if the image is good or bad. Go into the details and try to understand how it would have been better. From imagining adding foregrounds or a different background, to considering a shallower depth of field or changing the angle. Learning from your own mistake is the best way to learn. Remember that it is okay to make mistakes as long as you learn from it. You can only analyse your images if you know the basics well. You can always break the basic rules of composition as long as you can justify it with a valid reason. Try to work on a series of photographs and test yourself. Shooting single images is good but shooting a photo essay will improve your storytelling. See if your content is strong or not, try to find extremes. For example if you are doing a story on the visually impaired, find an interesting angle like the village in Maharashtra where a large percentage of the population is visually impaired. Since photographs are a visual medium it is always best to find extremes.
Find your inspiration
Many great people have worked hard in every field and have set examples for people to follow. Photography has also seen some forefathers who have paved the way for people to follow. Finding an inspiration is a good way to not lose hope when, at one point in your life, you will face a creative block. Look at photos in your genre of interest which are shot by masters. Try to look at their composition, their framing and their ‘treatment’ of the image so to speak. In the age of the internet it is extremely important that you surf the web and see what other photographers in the genre are doing – both so that you can get inspired by them as well as you know what other styles contemporary photographers have adopted. Do not try and imitate them as you will just become a clone of the photographer. Try to draw inspiration and make your own style. We will talk about what a ‘style’ is in the next pointer.
Style of shooting
What fonts are to words is what style of shooting is to photographs. It does not necessarily affect the content of the photograph but makes it more appealing and adds a little bit of personal touch to them. Your style of shooting is what will separate you from the rest of the photographers. Emulating other people’s style is not going to work as your body of work will start resembling other photographs. Try to find your style of shooting – whether playing with colours is your thing, or playing with shapes, patterns, repeating a certain object or idea in every frame. Make it relatable so that the common people understand. Storytelling should be straightforward. If you want to be contemporary then try to be different in that as well. It’s fine if others are shooting staged portraits and you feel one of your stories require that. Keeping the base idea similar, it is okay as long as your approach and your final output is not eerily similar.
Style of editing
Another important aspect of finding your own style is the post processing. Professional photographers often employ other post processing professionals to edit their photographs. But for a beginner or a new professional who is just starting to find their own style of photography and discover the different aspects of it, post processing your own photographs become extremely important. Keeping the style and tone similar for all photographs can be beneficial in a sense that people who look at a photograph can associate you with it. It becomes like a signature, which is unique for everyone. Try playing with your photographs in Photoshop or any other editing software and see which editing style best suits you. The correct amount of shadow, highlight, mid-tones, contrast, offset etc in all your photographs will definitely create that signature that you were looking for!