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Sony introduces new Super 35mm / APS-C Professional lens
Sony India has recently introduced a new Super 35mm / APS-C format power zoom lens. Promising the uncompromising image quality, the power zoom lens starts at 18mm wide angle and extends to 110mm at the telephoto end (27mm – 165mm equivalent in 35mm format), with 6.1x high zoom ratio even with inner focus; while maintaining a constant F4 aperture throughout for depth of field effects and stable exposure control across the entire standard zoom range.
It consists of 18 elements in 15 groups, including 6 aspherical elements and 3 Extra-low Dispersion (ED) glass elements. It is also said to feature a highly intricate 7 blade circular aperture design that delivers extremely high resolution image quality, particularly suited to professional 4K movie shooting.
According to Sony, the SELP18110G is the second lens to benefit from Sony’s Smooth Motion Optics (SMO) design and construction. It has been reportedly developed to eliminate unwanted image shifts while operating the lens during movie shooting. Sony also stated that the SMO addresses three particular aspects on lens operation that can have a significant impact on movie quality: Focus Breathing, where shifts in angle of view during focusing are minimized by an internal focus mechanism; Focus Shift, where small shifts in focus that can occur while zooming are eliminated by precise focus tracking adjustment; and Axial Shift, where axial image shifts while zooming, are minimized by a constant length design.
The reportedly high level of operatability and quiet operation of the new lens make it a compelling proposition for its integration into professional movie production environments. Its three separate rings are said to offer control over focus, zoom, and aperture, with optimal torque for a satisfying responsive, professional feel. Both servo and responsive manual mechanical zoom are fully supported and the zoom ring direction is switchable to match individual user preferences. Sony has also informed that the lens length will remain constant during any changes making it easy to use with matte boxes and other lens accessories. A first for α lenses, the SELP18110G has a 0.8mm pitch focus gear built right onto the lens, providing direct compatibility with standard focusing accessories.
The SELP18110G is said to offer extra versatility thanks to Optical SteadyShot technology that will provide in-lens image stabilization during handheld shooting. Making the lens ideal for outdoor use, it is reportedly complemented by a dust and moisture-resistant design.
Sony has revealed that the SELP18110G Super 35mm / APS-C power zoom lens for professional movie-makers and photographers will be available in select Alpha Flagship stores and select Sony Center across India. The price of the SELP18110G ₹ 2,69,990 and the lens will be available from 10thMarch 2017 onward.

Developing Your Creative Style
When we look at photographs on the internet or in magazines and newspapers sometimes some photos instantly grab our attention. ‘Something different’ we say. In a world where millions of photographs, maybe more, are taken every year and it is becoming increasingly difficult to stand out in terms of subject matter, editing styles, finding inspiration and so on. So, how do we stand out? The answer is in finding your own creative style.
Master the basics
One needs to learn how to walk before they can run. The basics are the foundation to photography. Before getting all philosophical and artsy about creative styles and everything else, a photographer needs to learn the basics like framing, composition, using a DSLR, depth of field, ISO, shutter speed, aperture etc. How does that help, one might ask. The simplest explanation is comparing a human being from the early 1980s and a human being from 2017 trying to do the same task on a smartphone. The person from the present will be able to do it much faster and efficiently- in fact the person can have more time to do the job at hand and also some other things in the stipulated time given. This means that if a photographer knows the basics of photography he or she can concentrate on the creativity, take more number of shots from different angles etc without having to guess the shutter speed, aperture and all. The basics should be on the edge of your fingertips, so that for all kinds of lights – be it natural, ambient or artificial set-ups, you can instantly guess the correct camera settings and start shooting right away. Photography being a mix of science and arts needs special attention and care, and mastering your basics will help you do just that!
Get involved
Now that you have learned the basics well and can shoot without having to keep on calculating and guessing the exposure in the back of your mind try to go on the field and start shooting. Try out every genre and see which one attracts you. If you feel the need for different equipments for different genres then ask your friends for a lens that suits your needs. Don’t invest a lot of money to shoot one genre before trying out everything as you might lose interest in the genre after a little while. Once you have extensively shot for all genres, and known the genres in and out you, can make a decision then. When you start feeling good about a genre, start getting involved in it. Learn about it, work on it. For example, if you feel you feel good shooting wedding photos then start shooting for weddings professionally. Intern from a well-known and experienced photographer in the field. It is the best and also the fastest way to learn from the best.
Analyse your image
Just as shooting an image is important, analysing the shots later on is important too. Make sure you do not chimp while you shoot as there is a high possibility that you will miss out on a few frames. Analyse your images and look for mistakes. Look at the composition, the framing, the exposure, the moment and try to ask yourself how you could’ve made it better and made the photograph stronger. Do not just analyse if the image is good or bad. Go into the details and try to understand how it would have been better. From imagining adding foregrounds or a different background, to considering a shallower depth of field or changing the angle. Learning from your own mistake is the best way to learn. Remember that it is okay to make mistakes as long as you learn from it. You can only analyse your images if you know the basics well. You can always break the basic rules of composition as long as you can justify it with a valid reason. Try to work on a series of photographs and test yourself. Shooting single images is good but shooting a photo essay will improve your storytelling. See if your content is strong or not, try to find extremes. For example if you are doing a story on the visually impaired, find an interesting angle like the village in Maharashtra where a large percentage of the population is visually impaired. Since photographs are a visual medium it is always best to find extremes.
Find your inspiration
Many great people have worked hard in every field and have set examples for people to follow. Photography has also seen some forefathers who have paved the way for people to follow. Finding an inspiration is a good way to not lose hope when, at one point in your life, you will face a creative block. Look at photos in your genre of interest which are shot by masters. Try to look at their composition, their framing and their ‘treatment’ of the image so to speak. In the age of the internet it is extremely important that you surf the web and see what other photographers in the genre are doing – both so that you can get inspired by them as well as you know what other styles contemporary photographers have adopted. Do not try and imitate them as you will just become a clone of the photographer. Try to draw inspiration and make your own style. We will talk about what a ‘style’ is in the next pointer.
Style of shooting
What fonts are to words is what style of shooting is to photographs. It does not necessarily affect the content of the photograph but makes it more appealing and adds a little bit of personal touch to them. Your style of shooting is what will separate you from the rest of the photographers. Emulating other people’s style is not going to work as your body of work will start resembling other photographs. Try to find your style of shooting – whether playing with colours is your thing, or playing with shapes, patterns, repeating a certain object or idea in every frame. Make it relatable so that the common people understand. Storytelling should be straightforward. If you want to be contemporary then try to be different in that as well. It’s fine if others are shooting staged portraits and you feel one of your stories require that. Keeping the base idea similar, it is okay as long as your approach and your final output is not eerily similar.
Style of editing
Another important aspect of finding your own style is the post processing. Professional photographers often employ other post processing professionals to edit their photographs. But for a beginner or a new professional who is just starting to find their own style of photography and discover the different aspects of it, post processing your own photographs become extremely important. Keeping the style and tone similar for all photographs can be beneficial in a sense that people who look at a photograph can associate you with it. It becomes like a signature, which is unique for everyone. Try playing with your photographs in Photoshop or any other editing software and see which editing style best suits you. The correct amount of shadow, highlight, mid-tones, contrast, offset etc in all your photographs will definitely create that signature that you were looking for!

Nikon’s Ultra-Limited Edition 100th Anniversary DSLRs and Lenses
Nikon is celebrating its 100th anniversary this year. And part of the celebrations involves putting out some seriously limited edition DSLRs and lenses that will have all the Nikon users craving for them for sure.
The kits were revealed at the CP+ show, and they include two DSLRs and three lenses done in a gorgeous gunmetal gray and sporting 100th anniversary markings. According to news reports the cameras and lenses picked are the Nikon D5 and Nikon D500 DSLRs, and the ‘holy trinity’ Nikkor 14-24mm f/2.8G ED, Nikkor 24-70mm f/2.8E ED VR, and 70-200mm f/2.8E FL ED VR lenses.
According to some rumors, only 100 of each of these kits the D5, D500, and the lens trio will be made available for purchase. Pricing is not yet available, but they’ll cost a pretty penny more than the standard versions. After all, Nikon will only turn 100 once.

Colours are not scary






Exclusive preview of three new Canon cameras: EOS 77D, EOS 800D, EOS M6




Asian Photography Awards 2017
First organised about 18 years ago in 1999, Asian Photography Awards have come a long way and become one of the most important events in the industry’s calendar. Being one of the most awaited and prestigious awards in this industry, the idea is to recognise and appreciate the excellence of the photography industry and its individuals who either work behind the cameras or simply create them! The objective is to honour the best products and services of the industry, featuring different set of parameters for judgement in each category. Here is the lowdown of awards this year!
PRODUCT CATEGORY
Every year our awards are based on the product shootouts, reviews and comparisons that we conduct throughout the year in order to help our readers make an informed decision about investing in new photography gears and accessories. Driven by performance and quality, we at Asian Photography believe in putting products against each other. So who are the winners this year?
Awards in the Media Storage Category
BEST SECURE DIGITAL (SD) MEMORY CARD
Winner: Kingston SDHC UHS-I 32GB
The Kingston consistently performed toe to toe in every test. It tied with the Transcend in the Crystal Disk Mark test and fared quite well in the folder transfer test. The Kingston SDHC UHS-I 32GB Card aced the in camera test with 1.73 shots per second exceeding its competitors’ performance significantly. The card comes with a lifetime warranty and is priced at ₹1699 which is significantly lesser than the Transcend. If you are looking for a quality product with a consistent performance at a reasonable price the Kingston SDHC UHS-I 32GB Card, the winner of this year’s secure digital (SD) memory card shootout, most certainly is the way to go.
BEST MICRO SD CARD
Winner: SanDisk Ultra 32GB microSDHC UHS-I
In the Crystal Disk Mark test, SanDisk had a better read speed of 34.82MB/s, but a lower write speed of 17.99 MB/s. In the folder transfer test, SanDisk had a slower read time of 87.48 seconds, however, had a faster write time at 71.07 seconds. In the in-camera performance test SanDisk card recorded 4.36fps. performing decently in almost all parameters, and retailing at a low price of ₹750, SanDisk Ultra 32GB microSDHC UHS-I is this year’s MicroSD card shootout winner.
BEST CF CARD
Winner: SanDisk Extreme CompactFlash 64GB
The SanDisk card performed consistently throughout the shootout. In the CDM test, SanDisk CF Extreme Pro aced, with read speed of 34.91MB/s and the write speed of 27.23MB/s. In the Folder Transfer test, SanDisk had the best write speed at 48.44 seconds, but a slower the read speed of 30.94 seconds than Kingston. In the in-camera performance test, SanDisk scored 2fps. At the price range of ₹4800, SanDisk is definitely a strong contender and wins the shootout.
Awards in the Printing Category
BEST ALL-IN-ONE PRINTER
Winner: Epson L360
The EPSON L360, performed well in most categories with good quality prints, but in some tests took longer time than the Canon PIXMA G3000. However, Epson’s output in most tests was better than the Canon printer, and with a price tag of ₹11,599, it costs less than the Canon G3000 as well, making it the winner of the All-In-One Printer Shootout this year.
Awards in the Rechargeable Battery Category
BEST AA RECHARGEABLE BATTERY
Winner: Uniross 2700mAh Rechargeable
The Uniross 2700mAh Rechargeable performed better all throughout the shootout. Though the counts of the flashes fired were less than the GP batteries but more than what the Envie could deliver, the consistency of the Uniross batteries between the flashes fired after the heat up have been steadier. The price also being about the same, the charge time taken by these batteries is a little lesser, which is 8 hours and 25 minutes. So taking into consideration the charging time and the consistency of the fl ashes fired; the Uniross performs slightly better than the competition. The shootout this year was extremely close and with a price of ₹900 for four batteries, the Uniross rechargeable wins this year’s AA battery shootout.
Awards in the Lens Category
BEST ALL-IN-ONE LENS
Winner: Tamron 18-200 AF18-200mm F/3.5-6.3 DiII VC
The Tamron lens, priced significantly lesser than the Tamron lens at ₹17,900, was quite well built. While we would’ve liked the focussing ring to be a little wider and have more resistance the lens was very easy and comfortable to use. The colour output of the lens was superior to its competitor and produced least distortion. The Tamron beat it’s competitor in the chromatic aberration department as well as produced better colours hands down, thus making the Tamron 18-200 AF 18-200mm F/3.5-6.3 DiII VC lens this year’s winner for the All-in-one lens shootout.
BEST FIXED FOCAL LENGTH LENS
Winner: Canon 24mm f/1.4L II USM
The Canon 24mm f/1.4L II USM is a balanced lens with a good build quality and great photo output quality. The lens even though a little bigger, is fast to focus and comfortable to use. Even though it lost to the Sony in chromatic aberration test it faired well in the other tests. The Canon, priced at ₹1,12,995 is reasonably priced, given the quality of optics used in them. Keeping in mind the minimum f-number on the lens being 1.4 the lens will be substantially more useful in low light situations. The Canon 24mm f/1.4L II USM also has better and more believable colours which one would expect from such a lens. Overall the lens performed really well compared to the Sony’s overall performance, thus making it this month’s winner in the fixed focal length category.
BEST DSLR KIT LENS
Winner: Canon EF-S 18-135mm f/ 3.5-5.6 IS USM
Priced at ₹37,995, Canon EF-S 18-135mm f/ 3.5-5.6 IS USM looks very good in terms of construction and optics. The buttons, focus and zoom rings are very smooth to operate and the focussing was quick and precise. Works well with a newer body and delivers good quality images. However, the colours produced are somewhat fl at but nothing to be very worried about. The distortion and chromatic aberration was decent and it exhibited the least amount of both. Canon wins the shootout this year.
Awards in the Photo-Imaging Category
BEST INNOVATION IN DSLR/ MIRRORLESS CAMERA TECHNOLOGY
Winner: Panasonic GH5
Panasonic, who have been known for it’s innovation, produced the Lumix DC-GH5 which boasts of being the first mirrorless single-lens camera in the world with 4K/60p, 4:2:2 10bit recording. The camera can also take 4K-quality still photos (approximately eight megapixels) at up to 60 frames per second, and it can handle 6K images (approximately 18 megapixels) at up to 30 frames per second. The 20.3 Megapixel camera also has a Venus Engine processor and has features like 5-Axis Dual IS2, free angle touch screen, double SD card slot etc. The Dual I.S.2 5-axis stabilization system can coordinate the correction functions of the camera and the lens, while advances in DFD technology have greatly improved the autofocus field recognition capabilities. Awards 2017
BEST ENTRY LEVEL DSLR
Winner: Nikon D3400
It is a tough decision for people who buy their first DSLR, especially beginners who would stick to a brand after they have purchased their first DSLR. Since one has or plans to invest in the same brand eco-system, it is advisable to stick to a brand which you have been using or are probably going to use. Both the Canon 1300D and the Nikon D3400 are great entry level cameras, although the Nikon D3400 had a slight edge over the Canon when it comes to ISO performance and image quality at high ISOs. The Nikon D3400 comes for ₹31,450 (body only) and the Canon 1300D comes with a kit lens (18-55mm) and is priced at ₹29,995 which is lower than the Nikon. If you want image quality and slightly better performance like faster burst mode, go for the Nikon D3400.
BEST SEMI-PROFESSIONAL DSLR
Winner: Canon EOS 7D Mark II
The Canon 7D Mark II is a steady performer and the image quality is superior to most of the cameras that are trying to match up with it now. It’s image quality was fairly balanced, and it performed really well in the ISO performance as well. The Canon 7D mark II costs ₹128,795 for the body only which is on the higher side but for a camera that is marked by its performance, and hence is a pretty good deal, thus making the Canon win the shootout.
BEST PROFESSIONAL DSLR CAMERA
Winner: Canon 1DX Mark II
The Canon 1DX Mark II comes with a C-Fast card slot and a CF card slot and is priced at ₹4,55,995. The performance of the camera is impressive and the burst mode is brilliant. The image quality and ISO performance which is delivered proves its performance. Although the Canon is slightly higher in price for body-only, the Canon 1DX Mark II proves to be the winner of this professional DSLR shootout.
BEST MIRRORLESS CAMERA
Winner: Canon EOS M5
The Canon M5 was underexposed a little for portraits and the skin tones accuracy was average. However, the Canon impressed in low-light and with its colour reproduction which was the closest to the real life situation of the scene itself. The ISO was decent in daylight and usable enough for night time shooting. Priced at ₹81,995 (with 15-45mm IS STM kit lens) it is higher than both the Fujifi lm and the Sony but you also get a kit-lens bundled to start off with. The overall performance of the Canon is impressive and so the Canon M5 wins the mirrorless camera shootout this year.
Photographer of the Year
Winner: Sudharak Olwe
Hailing from Akola district in Maharashtra, and overcoming poverty, Sudharak Olwe has been documenting stories around India since 1988. With a career spanning nearly three decades, Olwe’s lens has captured the grittiest of stories that narrate accounts of resilience, courage and change. His ground-breaking series on the Mumbai’s conservancy workers exposes their inhumane working conditions, whereas his Kamathipura series with the sex workers reveals the city’s dark underbelly. His empathetic approach is what is unique in bringing out emotions through photographs. In 2016, he was awarded the Padmi Shri award, one of India’s highest civilian honours, for his work. Olwe’s work has been featured and exhibited in Mumbai, Los Angeles, Dhaka, Amsterdam, Kassel and Malmo.

Top 10 Most Influential People in Photography Unveiled











Nikon Strengthens Its Retail Presence In The Western Region Of India
Nikon India inaugurated a new Nikon Experience Zone in the city of Mumbai last month, to bring their products to their customers. Launching the company’s 38th Experience Zone in West India, the centre was inaugurated today by Mr. Kazuo Ninomiya, Managing Director, Nikon India and Mr. Sajjan Kumar, Sr. Vice President – Corporate Sales and Strategy, Nikon India inThane (West), Maharashtra.
According to the company, with the ever increasing presence of Experience Zones in the country, Nikon aims to provide a matchless ‘touch & feel’ experience to its customers, enabling them to make a purchase decision. The company stated that the photography enthusiasts of Solapur will now have greater accessibility to the entire range of Nikon D-SLR cameras along with Nikon’s COOLPIX range, Nikon 1 series, select array of NIKKOR lenses, Nikon accessories and Nikon Sport Optics range.
At the store inauguration, Mr. Kazuo Ninomiya, Managing Director,
Nikon India said,”At Nikon, we take pride in enhancing our services
to better meet the varied requirements of our customers. The launch
of the new Experience Zone in Thane clearly showcases our vested
interest in promoting photography in the region. We will continue to
expand our presence in the splendid state of Maharashtra to offer the
best of camera technology to all photography enthusiasts.”
Mr.
Sajjan Kumar Division, Sr. Vice President – Corporate Sales and
Strategy, Nikon India added,”As a company, Nikon invests heavily in
strengthening the retail base, including investments in Tier 2 and 3
cities. The launch of the Experience Zone in Thane reiterates our
efforts to continue to support and promote emerging markets. We are
confident that today’s announcement will boost the demand for both
the Compact Camera as well as D-SLR categories by ensuring the direct
availability of devices to our esteemed customers in Thane.”
