Digitek – a market leader in Photographic and smartphone accessories in India, today announced the launch of Flash Bot – a true flash photography companion for budding and professional photographers. Digitek is highly celebrated for its high-end and innovative professional photographic equipment and camera accessories.

The Flash Bot kit (Model No. DFB-001) is a remarkable package of various quintessential attachments for flash photography enthusiasts using flash guns of any available type, the kit includes Grip, Gel, Grid, Sphere, Bounce and different colored Creative gels. The kit delivers an awesome experience for the photography enthusiasts and takes away the hassle of carrying redundant flash kits. The easy to carry kit with instant universal fit, modular strong and sleek design comes in a box size of 14.5x13x18 cm.

The Digitek Flash Bot Kit includes Grip, Gel Mount, Grid, Sphere, Bounce, Creative Polycarbonate Gels. Commenting on the launch, Mr. Amit Saraf, Managing Director, IMS Mercantiles Pvt Ltd said, “We only address to what market is lacking and what our consumers want, with this focus we are being able to maintain the leading position in the market. The good responses and reviews of our products motivate us to bring even better products with time.” The Flash Bot kit is affordably priced at an MRP of INR 9995 and is available at All leading Photographic Stores and E-Commerce Portals such as Amazon & Flipkart.

BenQ disclosed a new 4K UHD 27” professional monitor for photographers–Photovue SW271 which has HDR10. It covers 99% of Adobe RGB, 93% DCI-P3, and 100% of both sRGB and Rec. 709. The monitor delivers the colour accuracy of Delta E2 with its 10-bit IPS panel and 14-bit 3D lookup table (LUT). Equipped with USB Type-C, it features customisable colour characteristics with X-Rite or Datacolor calibrators and BenQ Palette Master Element software.

“We want to make professional tools accessible to everyone, whether you’re just starting out or you’re a pro upgrading an old monitor, the SW240 is the perfect choice,” says BenQ Product Manager Jason Lee. “It fits in our professional lineup with pristine color accuracy and without the hefty price tag of similar professional monitors.”

The Adobe RGB, sRGB, as well as Black and White modes can be switched between using the addition of SW271’s Hotkey Puck. The GamutDuo mode feature enables users to simultaneously work on picture-by-picture in the two different colour spaces. The monitor has adjustable height, an SD card reader, USB 3.1 (Gen 1), HDMI 2.0, and DisplayPort 1.4 ports. The most important feature for this “value monitor” is its price, and that’s where BenQ may have missed the mark. The SW240 monitor is available now for $400 by itself and the optional shading hood will cost you an additional $100, or you can purchase the monitor and hood in a bundle for $450.

GoPro is an American technology company founded in 2002 by Nick Woodman. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It developed a quadcopter drone, Karma, released in October 2016. In January 2018, Karma was discontinued and the company hired JPMorgan Chase to pursue options of selling the company. However around February 2018, CEO denied to sell the company and continue its business in action cameras. Karma was discontinued because of DJI Drones, as they were a tough competitor to fight. Since Dji had many variations in Drones and features, people automatically moved on to it.

GoPro launched its new action camera GoPro Hero7 on October, 2018 with some amazing features for a great comeback in market and it performed pretty well. DJI is planning to keep a hand small camera section as well. After releasing the Dji Osmo Pocket, which was a great success and lot of customers moved from GoPro Hero 7 to DJI Osmo Pocket, and according to rumors soon DJI is moving into action camera as well. It’s interesting that DJI now may be encroaching into GoPro’s market after GoPro failed miserably to break into DJI’s. Since the current level of GoPro is down, DJI’s attempts to cross into a new market will be much more successful. Well this will have a new and tough competitor for GoPro in market and can lead a great loss for them.

According to the rumors DJI will transform its Osmo Pocket into a new action camera with a wide angle lens, it may also include a dual LCD screen (front and back), that it will shoot 4k upto 60 fps and 1080p at 120fps and will have a rectilinear wide angle to produce a more pleasing look. Still there’s no news when DJI might announce its action camera because they haven’t confirmed they are working on it or no. Though GoPro is the first name whicch strikes the mind when you hear action camera, they’re still struggling, and who knows how longer they’ll survive in the market?

Sony India recently announced a major upgrade to its α9 mirrorless camera that will be available to the users through a firmware updates. Sony’s α9 camera will receive several major enhancements to its autofocus (AF) performance and image quality, as well as a variety of new features that are designed to improve the overall workflow for professional photographers. In addition, new firmware updates for α7R III and α7 III will be available that update these cameras with the latest enhancements including Real-time Eye AF performance and add interval recording capacities.

The upgrades include Evolved Eye AF with half press activation and right and left selection; Real Time Tracking to capture subject with extreme precision; Real-time Eye AF for Animals for Wildlife photography; Interval Record Functionality for time-lapse movies; Improved Features and Imaging Edge Mobile applications support for professional photographers

The new system firmware update version 5.0 and version 3.0 is already available. A variety of exclusive stories and exciting new content related to all of Sony’s exciting announcements can be found at alphacommunity.sony.co.in. The new content will also be posted directly at the Sony Photo Gallery and the Sony India Channel on YouTube.

Panasonic unveiled their much awaited S1 and S1R mirrorless full-frame cameras in India recently under the banner of ‘Futurography’. The S1R features a 47-megapixel sensor whereas the S1 features a 26-megapixel. The cameras are priced at 2.99 lac (body only) and 1.99 lac (body only) are the company’s foray into the full frame mirrorless market, aimed at the professional photographers looking to push the boundaries in the full frame segment. The 3 biggest plays that the manufacturer is banking on is the ‘Pixel Shift’ technology, 4K with 60p and also new M mount, which with the help of the Sigma adapter allows users to use any lens on the cameras. ‘We’ve been waiting to launch a product like this’ said Manish Sharma, President and CEO, Panasonic India & South Asia. The S1R is aimed at the professional with a 47-megapixel camera while the S1 is aimed at the more affordable range. In terms of video both cameras shoot 4K and offer frame rates of up to 60 FPS. And that seems good considering that both offer Dual Stabilization, in-body as well as lens. And also the camera features the highest resolution EVF in the industry currently, giving a resolution of 5.7 million dots at the refresh rate of 120 FPS. The new cameras also come along with the new M mount lenses that are jointly developed with Leica and Sigma. Along with the cameras Panasonic debuted the 50 mm F/1.4, the 70-200mm F4 with OIS and also the 24-105 mm F4 Macro with OIS. Over time the M mount is expected to universally allow users to use other manufactures lenses on the Panasonic bodies. 

Sony has announced the RX0 II, what they are billing as the “smallest and lightest premium ultra-compact camera.” A waterproof, dustproof, shockproof, crushproof and extremely small “premium” camera, the RX0 II is capable of internal 4K recording and now includes a flip-up screen that tilts upwards 180 degrees and downward 90 degrees (for selfies, as you could guess).

The main featured specifications actually look really good on paper:

• Superb image quality delivered by 1.0-type stacked 15.3MP image sensor condensed into waterproof, rugged, highly compact body
• Features a ZEISS Tessar T* 24mm f/4 fixed wide-angle lens
• Movie shooting with 4K internal recording and new image stabilization solutions
• Advanced functionality for stills photography, including up to 1/32000 sec. anti-distortion shutter and up to 16fps continuous shooting
• Diverse range of shooting scenes enabled by waterproof 180-degree tiltable LCD panel and Clear Image Zoom
• Multi-camera solution that enables creative video expression from various viewpoints


• GFX 50R features a large 51.4MP image sensor in a compact and lightweight body reminiscent of renowned medium format film cameras widely used in street and documentary photography

• First in the GFX system to feature Bluetooth compatibility, with a rangefinder-style design

Nikon Inc. announced the release of the full-frame (Nikon FX–format) Nikon Z 7 and Nikon Z 6 mirrorless cameras, as well as NIKKOR Z lenses, featuring a new, larger-diameter mount to enable the next generation of ultimate optical performance.

The new Nikon Z mount system is comprised of mirrorless cameras and compatible NIKKOR Z lenses. The Z mount system will offer a variety of high-performance lenses, including the fastest lens in Nikon history, with f/0.95. Additionally, the new mount adapter will enable compatibility with NIKKOR F mount lenses

The Z 7 and Z 6 are equipped with a new Nikon FX-format BSI-CMOS sensor with built-in focal-plane phase-detection AF pixels, and the latest image-processing engine, EXPEED 6.The high-resolution Z 7 has 45.7 effective megapixels, and supports a standard sensitivity range of ISO 64–25600. The versatile Z 6 is an all-purpose FX-format camera with 24.5 effective megapixels, and supports the wide sensitivity range of ISO 100–51200. With superior performance at high ISO sensitivities and full-frame 4K UHD video capture with full pixel readout, the Z 6 responds to a variety of needs, such as shooting in dimly lit environments and high-quality movie recording.

The electronic viewfinder adopted for the Z 7 and Z 6 is comfortable and easy to use, comparable to optical viewfinders. Both cameras are equipped with an electronic viewfinder for which an approximately 3690k-dot OLED panel has been adopted. The electronic viewfinder has frame coverage and magnification of approximately 100% and 0.8×, respectively, as well as an approximately 37.0° diagonal viewing angle.

The bodies are compact, while boasting a firm grip that is easy to hold, and the sub-selector and buttons such as AF-ON, ISO, and exposure compensation are all placed so that they can be operated swiftly and easily. Additionally, a display panel has been placed on the top plate of the camera, where information about settings can be displayed, similar to high-end digital SLR camera models.

The Z 7 and Z 6 support recording of not only full-frame 4K UHD (3840 × 2160)/30p movies using the FX-based video format, but also Full-HD/120p movies. Sharper 4K UHD movies are made possible, using the full-pixel readout.

The Z 7 and Z 6 are equipped with in-camera vibration reduction (VR). The VR unit provides compensation for movement along five axes. The effects of vibration reduction are equivalent to a shutter speed up to approximately 5.0 stops6. This function can also be used effectively with NIKKOR F lenses, including those not equipped with a VR function, with the Mount Adapter FTZ (sold separately).

The Nikon Z 7 will be available September 27 for a suggested retail price (SRP) of $3399.95* for the body-only configuration, or for $3999.95* SRP as a kit with the new NIKKOR Z 24-70 f/4 S lens. The Nikon Z 6 will be available in late November for the $1995.95* SRP for the body only configuration, or for the $2,599.95* SRP with the NIKKOR Z 24-70mm f/4 S lens kit.