Canon India has introduced Retail Utsav, a partner engagement program that will connect with over 4,000 retailers across 45 cities. The initiative began in Delhi, Mumbai, Bengaluru, and Kolkata, and will extend to other cities including Guwahati, Bhopal, Nashik, Surat, Cochin, Coimbatore, Udaipur, Chandigarh, and Agartala.

Retail Utsav will include activities such as product quizzes, display programs, and reward-based engagement, where retailers can participate in on-ground sessions and unlock incentives through multiple reward slabs.

According to Canon India, the initiative provides an opportunity to connect with retail partners, exchange feedback, and share product knowledge. The company stated that the program aims to support retailers with relevant information and tools while encouraging active participation through interactive experiences.