Anai Bharucha’s artistic vision stems from a variety of places. She has shot a variety of genres starting with fashion, but her personal work is far away from what she does commercially, dwelling on themes of body positivity, wellness, individuality, family and more. Her work has gained international recognition, as she’s worked with brands like Estée Lauder, Reebok, Bodice, Vogue India, Harpers Bazaar and more. Asian Photography caught up with her, talking about her inspirations, vision behind a picture or a picture series, and the ultimate advice that is required for this day and age. Excerpts:
How did you pick up the camera? What inspired you?
I originally picked up a Nikon F70 that my uncle gave me almost 15 years ago in Hong Kong. He used to be a professional sports photographer. I shot a cricket match at the Kowloon Cricket Club (KCC) just for fun, and I remember really enjoying the process of freezing a moment in time.
My uncle praised my work with so much heart, even though it was probably just average! It gave me a sense of confidence, so I kept shooting. I came back to Bombay and started shooting my friends, and I found far more joy in shooting fashion and people. I started to apply for courses in the UK and New York, as there was nothing in India that was quite so specific in the field I wanted to explore at the time. Fast forwarding, I ended up spending three years in London at UAL. Looking back, I do not believe anyone needs to study photography (at a school), however I will always be grateful for the exposure and world I got to be part of during my time away from home. It gave me a personal sense of style and aesthetic and helped to really mould my work at a time when fashion in India meant celebrity on a white background flanked by wind machines cover shoots.
How do you see the role of women evolving in the field of photography?
This is constantly changing, and the percentage of women in the field has definitely increased in the last 10 years. However, I do feel there is still a long way to go within the advertisement or commercial photography world, especially in India.
What are some key elements that make a photograph stand out?
Every image is different and speaks to a viewer in different ways. Some of the things that might tend to catch my eye first are light, perspective, what an image is trying to say with regard to a story or narrative, and sometimes I simply get pulled into an image with leading lines.
What themes or subjects do you love capturing the most, and why?
I’m always inspired by people, the body, human behaviour, spaces, architecture and colours. I started off with fashion, but now see myself pulling further and further away from it when it comes to my personal work. Furthermore, I find myself more drawn to documentary style of work, which ultimately can integrate with fashion sometimes.
Can you describe a project or shoot that holds special significance for you?
I genuinely feel like I let every project consume me. From conceptualisation to the final edits. I sometimes obsess over the smallest details: the light, the mood, the emotion. Some projects stay with me longer than others after completion. But I can recollect a special one. A couple of years ago, I shot for a fashion brand called Reistor. The campaign was titled ‘Wear the Damn Shorts’. We shot a body positivity story with real women from all walks of life. I felt like I had the power to make everyone feel really good and confident about themselves (even if it was just for one day) and it ended up feeling like such a rewarding day.
What are some of the most rewarding moments you’ve experienced as a photographer?
Seeing my work in print, whether it’s on billboards or stores, in a magazine, or in a coffee table book still always makes me feel a deep sense of fulfilment. It’s a moment of validation for ourselves. I don’t know if digital will ever be able to replace this feeling.
Have you ever felt the need to prove yourself more in this field?
Yes. Being a woman in a male dominated industry, that feeling never quite leaves you completely. Sometimes it’s faint, just in the background. But on big advertisements sets or film sets with a hundred plus people on-site, it is much more prominent. But I do believe I am able to create some of my best work when it’s just me, my camera and my subject.
What has been the most challenging photoshoot you’ve done, and how did you handle it?
None of my shoots have been super tedious in that sense. I like to maintain a calm, easy environment on set. Sometimes the back and forth with agencies / the clients on post work has been quite challenging and draining. In general, I don’t think there’s any job I regret taking up. Everything is learning for me.
What advice would you give to young women aspiring to enter the photography industry?
Shoot for yourselves first. Don’t look at what everyone else is doing. We are living in a time when we are overloaded with digital content and everything can start to look and feel the same. Look at photo books instead of social media for inspiration. Travel. And try to find your own style of work through something personal to you – your family, your childhood, the way you see the world around you right now, anything.
What is one message you want to convey through your photography on Women’s Day?
Be yourself. Use less filters – on social media and in life.
