In a significant move for the film and photography industry, Nikon has announced its acquisition of RED, an American company known for its high-quality digital cinema cameras. This acquisition marks a notable expansion for the Japanese camera giant, allowing it to incorporate RED’s advanced cinema technology into its offerings.
RED, headquartered in Foothill Ranch, California, and founded in 2005 by Oakley founder Jim Jannard, has been a prominent player in the digital cinema industry. The company has over 200 employees and has made a name for itself with innovations that have pushed the boundaries of film technology. Notably, RED introduced the world to 4K resolution filming with its RED ONE camera in 2007, setting a new standard in the industry.
The acquisition gives Nikon access to RED’s esteemed product line, including the RED One 4K and V-Raptor X cameras, along with pioneering image compression and colour science technologies that have contributed to the success of numerous acclaimed films and television shows.
RED’s technologies have continually evolved to meet the demanding needs of filmmakers, earning the brand a preferred status among professional cinematographers worldwide. The merger is expected to bring together the strengths of both companies, promising advancements in digital cinema and photography technology.
Despite a history of legal disputes between Nikon and RED over patent infringement allegations, the two companies have moved past their differences, seeing a shared future in technological innovation. RED’s president, Jarred Land, expressed optimism about the merger on social media, suggesting a collaborative path forward aimed at reshaping the professional digital cinema camera market.
The acquisition comes after RED’s attempt to enter the smartphone market in 2018 with a holographically capable device, a venture that faced criticism and did not achieve commercial success. Nonetheless, this move demonstrated RED’s willingness to explore new technological frontiers, a spirit Nikon seems eager to embrace as the companies embark on this new chapter together.
