Tag Archives: visual storytelling

How Cinematic Lighting is Transforming Fashion Shoots

Fashion imagery has always evolved alongside technology and cultural taste. In recent years, one shift has changed the visual language of the industry more than almost anything else. Cinematic lighting has moved from film sets into fashion studios, giving photographers new ways to build mood, shape stories, and create emotional impact. What was once a niche technique used by a handful of experimental artists is now a defining part of modern fashion work. The change is not just aesthetic. It reflects a broader shift in how brands want to communicate and how audiences consume images.

Why Cinematic Lighting Matters

Cinematic lighting is grounded in principles used for decades in film. It guides the viewer’s eye, controls tension, and expresses subtext. In fashion photography, it does something similar. It adds atmosphere and depth. It creates a sense of narrative. It turns a simple pose into a moment that feels part of a larger world.

Traditional fashion lighting often aimed for clarity and polish. Everything was evenly lit. Shadows were controlled. The goal was precision. Cinematic lighting takes a different approach. It uses darkness, contrast, and directional light to add emotion. Instead of showing the clothes in a strict technical way, it shows them in a setting that feels alive. This shift appeals to audiences who want images that stir something, not just document a garment.

The Influence of Film Culture

Film and fashion have always shared ideas, but the connection is stronger today. Streaming platforms have changed viewing habits. People spend more time immersed in visually rich series and films. They get used to dramatic lighting, slow building mood, and expressive shadows. When they see fashion images that echo this style, the work feels familiar and modern.

Brands are aware of this. They want campaigns that feel like stills from a movie. They want a cinematic identity that sets them apart. This is especially true for luxury houses. Cinematic lighting suggests craft and depth. It signals that the brand cares about storytelling, not just promotion.

Key Techniques Behind the Look

Cinematic lighting can take many forms, but a few techniques appear again and again in fashion shoots.

Low key lighting. This style uses strong shadows and limited light to create mystery and intimacy. It adds drama without feeling forced. The viewer pays closer attention because the frame invites curiosity.

Hard directional light: Sharp angles create bold shapes on the model and clothing. This technique can add an edgy or futuristic tone. It also emphasises texture, which helps when shooting pieces like leather, sequins, or structured tailoring.

Backlighting: When the light comes from behind the subject, it creates a glow or halo effect. This adds separation from the background and gives the frame a sense of depth. Backlight can make fabrics look luminous and fluid.

Coloured gels: Warm or cool tones change the emotional temperature of a shot. Deep red suggests intensity. Blue feels calm or surreal. Amber adds nostalgia. Colour is a storytelling tool that turns a simple scene into a mood piece.

Practical lights: These are light sources that appear inside the frame. Neon signs, desk lamps, fluorescent tubes, city lights. Practical lights make the scene feel grounded in a real environment. They also give the photographer a natural reason to shape the shadows in interesting ways.

How Cinematic Lighting helps Tell Stories

Fashion has moved closer to narrative driven imagery. Brands want campaigns that feel like chapters of a larger tale. Cinematic lighting supports this movement by giving photographers the ability to build emotion before the viewer even studies the clothes.

A soft beam of morning light suggests hope or calm. A sharp spotlight creates intensity or performance. A dim environment with glowing highlights feels secretive or romantic. These cues guide the audience’s reading of the image.

This storytelling approach benefits fashion brands in two ways. First, it helps the images stand out in crowded digital spaces. Second, it strengthens the brand’s identity. If every campaign shares a consistent cinematic mood, it becomes part of the brand’s visual DNA.

The Role of Technology

New tools are making cinematic lighting easier to control. LED panels have replaced older, hotter, bulkier lights. They allow quick colour changes and precise dimming. They can mimic sunlight, candlelight, or even reflections from screens. This flexibility saves time on set and opens possibilities that were once limited to film crews with large budgets.

Continuous lighting is also reshaping how photographers work. It allows them to see the final mood as they shoot, similar to how cinematographers operate. This real time feedback encourages experimentation. Instead of waiting to review flash exposures, photographers can adjust instantly.

Modern cameras support this evolution as well. Better dynamic range makes it possible to retain detail in deep shadows and bright highlights. Photographers can push contrast without losing quality. This encourages bolder lighting choices.

Collaboration with Film Professionals

As cinematic styles grow in popularity, fashion teams often bring in talent from the film world. Gaffers, cinematographers, and lighting technicians collaborate with photographers to create complex setups that feel sculpted rather than staged.

This cross discipline approach expands what is possible. Film lighting experts understand how to use practical lights, reflectors, and modifiers to create subtle transitions between bright and dark areas. They know how to mimic natural sunlight in a studio or build a night scene at noon. The collaboration raises the quality of the final images and strengthens the storytelling.

The Challenges of the Style

Cinematic lighting is powerful but demanding. It requires careful planning, patience, and a willingness to embrace unpredictability. Shadows can hide details that clients expect to see. Strong contrast can complicate retouching. Bright coloured gels may distort the true colour of the garments. Photographers must balance mood with clarity.

There is also the risk of overuse. Cinematic lighting can lose its impact if every frame relies on the same tricks. The best photographers use it strategically. They consider the clothing, the location, the model, and the message. They choose lighting that elevates the concept rather than overpowering it.

Why This Shift Is Here to Stay

Cinematic lighting speaks to a cultural shift toward emotional storytelling. People want images that feel like they belong in a narrative, not just in an advertisement. They want mood, intention, and atmosphere.

Fashion brands want to connect in more meaningful ways. Cinematic lighting gives them a visual language that feels sophisticated and modern. It works across stills and video, which is essential for campaigns that span multiple platforms.

As technology continues to expand, the tools will only get better. More control, more nuance, more creative freedom. The combination of artistic ambition and technical possibility ensures that cinematic lighting will remain a major force in fashion shoots for years to come.

Lights, Camera And…

Cinematic lighting has transformed fashion photography by bringing depth, emotion, and narrative power to the frame. It shifts the focus from simple product display to immersive visual storytelling. It blends the artistry of film with the creativity of fashion. Photographers gain a richer toolkit. Brands gain a stronger voice. Audiences gain images that feel memorable.

This evolution shows that fashion imagery is no longer just about showing clothes. It is about building worlds and letting viewers step inside them.

The Rise of Street Couture Photography

Street couture photography has taken over fashion culture in a way few trends have before. It blends high fashion with real world grit, turning sidewalks into runways and everyday people into style subjects. This shift did not happen overnight. It grew from a mix of social media influence, shifting brand priorities, and a global appetite for authenticity. What used to be a niche style is now a major force shaping how fashion is captured, consumed, and imagined.

Where It All Began

Traditional fashion photography once lived almost entirely inside studios or tightly controlled outdoor sets. Everything was directed. Lighting, poses, and styling followed a clear plan. Early street style photographers began to introduce a new kind of spontaneity. They focused on what people were actually wearing at fashion weeks or in creative neighborhoods. Their images felt unscripted, fast, and honest.

As social platforms grew, these images spread across the world in minutes. Audiences loved the raw energy and immediacy. They felt more connected to the people in the photos than to distant supermodels in curated campaigns. Brands noticed. What began as documentation of personal style became a visual language that designers and marketers wanted to tap into.

What Makes Street Couture Different

Street couture photography is not the same as simple street style. It pairs the freedom of real environments with the sophistication of high fashion. Think luxurious fabrics against worn brick, couture silhouettes moving through subway stations, or bold accessories contrasted with crowded city streets. It is the meeting point of polish and imperfection.

Several elements define the style. First, the environment becomes a character. Weathered textures, city noise, and unusual angles create tension and personality. Second, the models feel more human. Their expressions are often relaxed or mid movement. There is charm in the unpredictability. Third, the clothes are styled for impact but worn in ways that feel lived in. This blend makes the images resonate with audiences who crave fashion that feels both aspirational and reachable.

Why Audiences Connect With It

People respond to street couture photography because it feels alive. There is momentum in the frame. It captures the sense that fashion is part of everyday life, not something reserved for catwalks or glossy magazines.

This style also reflects cultural diversity. Photographers are not restricted to conventional beauty standards or typical fashion settings. They can cast unique talents, work in unconventional locations, and create stories that reflect their own communities. The result is imagery that feels inclusive.

Another factor is transparency. Audiences know the photos were not created in a bubble. They can see the world around the model. It signals honesty at a time when consumers are increasingly skeptical of overproduced campaigns.

The Role of Social Media

Street couture photography thrives on platforms like Instagram, TikTok, and Pinterest. These spaces reward content that feels candid and visually striking. A single image with strong composition and personality can spread quickly.

Short form video has added even more momentum. Behind the scenes clips, styling breakdowns, and location scouting videos build connection between photographers and viewers. They invite people into the process. This sense of shared experience fuels loyalty and engagement.

Social media also allows photographers to develop their own brands. They can show consistent aesthetics, attract new clients, and collaborate with stylists, models, and designers who share their vision. The ecosystem encourages experimentation. A fresh idea can go from concept to global visibility in a day.

How Brands Are Using the Style

Major fashion houses, streetwear labels, and emerging designers have embraced street couture photography. It aligns with a consumer base that values authenticity, individuality, and culture. Instead of staging elaborate studio sets, brands now commission photographers to shoot in markets, parks, rooftops, and residential streets.

Campaigns built around this approach suggest confidence and edge. They also highlight how clothes move in the real world. This is useful for brands aiming to connect with younger shoppers who care about practicality and personality.

Smaller labels gain even more from this style. It allows them to compete visually with bigger players without the cost of traditional production. A strong concept, a compelling model, and a vivid location can achieve a high impact look on a modest budget.

The Skills Behind the Lens

Street couture photography may look spontaneous, but it requires precision. Photographers must adapt to shifting light, unpredictable movement, and crowded environments. They often need quick reflexes and a strong sense of timing.

Composition plays a major role. Since backgrounds are uncontrolled, the photographer must frame the shot in ways that highlight the clothing while using the urban setting as texture instead of distraction. This balance is key.

Communication also matters. Models need direction that keeps them natural while maintaining the energy of the scene. Small changes in posture or movement can transform the shot.

Finally, editing ties everything together. The post processing approach tends to be bold yet grounded. Colours may be rich, shadows deep, and textures sharp. The goal is to amplify the contrast between luxury and street grit without losing authenticity.

Challenges in the Genre

Street couture photography brings unique challenges. Busy locations can lead to interruptions. Lighting can shift quickly. Noise, weather, and crowds require patience and agility. Some cities have strict rules about shooting in public spaces. Permits may be required.

Models also need to feel comfortable working in public. Not everyone enjoys posing with strangers watching. Photographers must create a sense of ease, even in chaotic surroundings.

Despite these challenges, many photographers find the process rewarding. It offers creative freedom and the thrill of capturing something unplanned yet perfect.

Cultural Influence and Future Trends

Street couture photography has played a major role in redefining what fashion imagery can be. It helped blur the line between high fashion and everyday style. It encouraged designers to draw inspiration from youth culture, music scenes, and local communities. It also pushed photographers to think beyond traditional beauty.

The future of this style is likely to lean even more into hybrid formats. Expect more motion content, more experimental lighting techniques, and more collaborations with musicians, dancers, and performance artists. As cities evolve, new environments will emerge as backdrops. Abandoned industrial sites, modern transit hubs, and community spaces may become key stages for visual storytelling.

Technology will shape the next phase as well. Compact cameras, powerful mobile devices, and AI assisted workflows will give photographers more tools to create fast and refine efficiently. Yet the core appeal of the genre will remain the same. People love images that feel honest, confident, and deeply connected to real life.

Ready to Meet the Street?

The rise of street couture photography reflects a cultural shift toward authenticity, individuality, and movement. It captures fashion in its most relatable form. It respects the chaos of everyday environments and uses that energy to elevate style. For photographers, it opens creative pathways. For brands, it offers a modern way to reach audiences. For viewers, it delivers images that feel alive.

Street couture photography is not just a trend. It is a new chapter in fashion imagery, shaped by real streets, real stories, and a global community eager for creativity that feels close to home.

How Gen Z Is Redefining Fashion Photography Trends

Gen Z grew up in a digital world that moves fast, speaks visually, and rewards individuality. Their influence on fashion photography is not subtle. It is reshaping how images are made, how stories are told, and how brands communicate. What once followed rigid rules now feels fluid, candid, and personality driven. The shift is cultural as much as aesthetic. Gen Z wants honesty, creativity, and connection, and their expectations have pushed fashion photographers to rethink the craft from the ground up.

A Break from Gloss and Perfection

For decades, fashion photography leaned toward polished surfaces. Retouching was heavy. The lighting was flawless. Models looked almost otherworldly. Gen Z does not respond to that ideal. They grew up seeing unfiltered posts, real faces, and chaotic timelines. For them, perfection is not the goal. Relatability is.

This preference has changed the industry. Many brands now commission campaigns that feel raw and loose. Photographers shoot with natural light, minimal retouching, and an emphasis on character rather than flawlessness. Grain, blur, and texture are no longer mistakes. They are intentional ways to signal authenticity.

Gen Z wants images that feel lived in. The result is a more grounded visual language where the viewer feels close to the moment rather than outside of it.

The Rise of Personal Aesthetic

Older generations often followed trend cycles set by runways and magazines. Gen Z follows personal taste instead. They curate identities from thrift stores, subcultures, nostalgia, and online communities. This mix of influences shapes how they approach photography.

Gen Z photographers are not afraid to blend styles. They might combine Y2K colour palettes with 70s film aesthetics and 90s rave visuals. They borrow freely and confidently. The outcome is an eclectic approach where individuality matters more than tradition.

Because of this, the fashion world now embraces a wider range of creative voices. New photographers no longer feel pressured to mimic established professionals. They can build entire careers on distinct aesthetics that reflect their personality. Brands see value in that uniqueness and increasingly hire photographers who bring a strong signature look rather than a conventional one.

Digital First Storytelling

Gen Z consumes most of their fashion content on phones. This changes everything. Vertical formats, looping videos, quick cuts, and interactive elements push photographers to think about how their images will be experienced rather than just how they look.

Fashion photography is no longer only about the final still. It is about the surrounding ecosystem. Behind the scenes clips, short interviews, studio process videos, and dynamic transitions all contribute to the storytelling. Gen Z wants to feel like they are part of the creative process. They look for transparency and personality behind the shots.

Because of this, photographers now plan shoots with multiple formats in mind. A strong campaign includes stills, motion, and social specific content. The set becomes a playground where spontaneous moments can be just as valuable as planned shots.

Low Budget Creativity Takes Center Stage

Gen Z is resourceful. Many started photographing with phones or inexpensive cameras. They learned to work with limited tools and solve problems creatively. That mindset continues even as they enter the professional world.

This has created a shift toward low budget ingenuity. Photographers use found objects for props, thrifted outfits for styling, and natural locations instead of high cost studio builds. They rely on creativity to elevate simple setups. This approach resonates with audiences who see beauty in innovation rather than luxury.

Brands have taken note. Many campaigns now lean into a DIY feel because it aligns with Gen Z values. The work feels accessible, clever, and real. The emphasis is on the idea rather than the budget.

Diversity as a Standard, Not a Statement

One of the most meaningful changes Gen Z brings to fashion photography is a commitment to representation. Diversity is not a trend for them. It is a baseline expectation. They want to see people of all skin tones, genders, body types, and identities featured with respect and visibility.

This shift affects casting, styling, lighting, and narrative choices. Photographers are pushed to understand how to work with different skin tones, how to make space for varied expressions of identity, and how to avoid tokenism. Gen Z calls out inauthentic representation quickly, so brands must practice true inclusion rather than surface level gestures.

The result is a broader, richer visual world. Fashion photography now reflects a wider spectrum of humanity, which makes the work feel more honest and modern.

Nostalgia Meets Modern Technology

Gen Z has a deep love for the past. Film cameras, point and shoot devices, vintage lenses, and early digital cameras all hold appeal. They enjoy the imperfections that come with these tools and the emotional texture that digital precision sometimes lacks.

At the same time, Gen Z is highly adept with technology. They edit on phones, use mobile apps for colour grading, and experiment with digital overlays. They mix analogue and digital techniques without hesitation.

This hybrid approach creates images that feel timeless yet modern. A single photo might have film grain, soft focus, and a colour palette inspired by early 2000s pop culture while still being shot on a mirrorless camera and graded with advanced software. This blend defines much of Gen Z visual culture.

Breaking Traditional Rules

Gen Z does not follow the classic rulebook of photography. They shoot in harsh sunlight. They tilt the camera at odd angles. They crop aggressively. They embrace lens flare, motion blur, and mixing colour temperatures. Old rules like “never shoot against the light” hold no weight.

This rebellion creates a sense of freedom. The focus shifts from technical perfection to emotional resonance. What matters is whether the image feels interesting or alive. The rule breaking mindset invites experimentation, and that energy now shapes mainstream fashion photography.

The Social Influence Loop

Gen Z not only consumes images, but also creates them constantly. They document daily life, share outfits, film short clips, and experiment with edits. This constant production loop means they have a strong visual instinct even without formal training.

The line between influencer content and professional fashion photography is thinner than ever. Brands sometimes hire creators whose personal style carries more cultural weight than a large agency. Photographers must adapt to this new landscape where creators, stylists, models, and audiences all shape trends together.

Gen Z expects collaboration. They value shared creative ownership. This collective spirit influences how shoots are planned and executed.

Sustainability and Ethical Awareness

Gen Z cares about environmental and ethical issues. This influences everything from styling choices to production approaches. Photographers are encouraged to use sustainable materials, support ethical brands, and avoid wasteful sets.

The visuals themselves often echo this mindset. Natural settings, reusable props, and simple styling choices show respect for the environment. The emphasis is on conscious creativity rather than excess.

Bottom Line: The Generational Shift

Gen Z is redefining fashion photography by valuing authenticity, individuality, diversity, and creativity over polish and tradition. They merge past and present. They embrace digital and analogue. They bring strong ethics, fast paced storytelling, and a willingness to break rules. The result is a vibrant, experimental, and human centered approach to fashion imagery.

This shift is not temporary. It reflects a larger cultural move toward openness and self expression. As Gen Z continues to enter the industry in greater numbers, their vision will shape fashion photography for years to come. The future looks bold, honest, and wonderfully unpredictable.

Finding WHY’s – Sameer Belvalkar

In an industry risking saturation, fighting fleeting trends and technical perfection, Sameer Belvelkar offers a refreshingly grounded, wise perspective, tracing a career forged by the relentless pursuit of the process of creation. From the disciplined days of film photography for newspaper reportage, this acclaimed photographer discovered that the core of their “why” lay in the transformative power of the camera: changing how people see themselves.

Asian Photography spoke to him, discussing the necessity rules to break, the pitfalls of chasing a single “style”, and why continuous, humble self-challenge remains the most vital element of a successful portfolio. Excerpts:

When did you find your “why” for photography, and more specifically fashion?

I am one of the many photographers in love with their medium. I started freelancing for a photography magazine, then became a press photographer, shooting reportage for an English Daily. Those were the days of film. While colleagues complained about opportunities, I shot everything from overflowing manholes to collapsed trees, and traffic snarls. I received rationed film rolls from media houses, forcing me to account for every shot. I loved the variety I was shooting—food, spaces, lifestyle—and the process of rushing to the lab, cutting and processing the film in the darkroom, and patiently waiting for the images to come alive, while the remaining film was put back into my camera.

During this period, I realised my WHY was the process of creation itself, tackling controlled and uncontrolled environments, utilising light and the situation, and creating an interpretation of what I clicked for others to experience.

My WHY further narrowed down to the people I shot. I noticed that when I photographed ordinary people, I unknowingly changed their self-perception. I believe that when someone feels good about themselves, their state of mind improves, leading to a better, more confident life. This transformative power became the high, the core WHY, for my work.

Fashion became the most obvious choice for earning a living, driven more by having people and communication skills than solely technical photography skills. Everyone wants to look good, and I enjoyed making everything look good. Your camera is limited; your ability to communicate is key. Inspired by photographers like Annie Leibovitz, Helmut Newton, Richard Avedon, and Mario Testino (by their simplicity, minimalism, and graphic impact), I aspired to create my version of that work.

“Break the rules but know them first”. Could you tell us an instance of breaking the rules of photography to create art?

With the onset of digital photography, the number of people wielding a camera went up exponentially. The photos that stand out are those where the rules are forgotten, and inner creativity is honoured. Today you have a chance of your photos standing out more by going against what has been said about sharpness, grain or shadows, mid-tones, and highlights. Instagram filters are a prime example—light leaks, over/underexposure, and light flares—were once considered defects in film photography.

Art is subjective, and I always emphasise that a technically correct photograph is seldom creative, and a creative photograph need not be technically correct. If everyone aims for perfect exposure, what do you truly contribute? Motion blur, high ISO, double exposures, or intentional over/underexposure will make your photos distinctive.

However, to break the rules effectively, you must first know them: understand correct exposure, read a histogram, strive for low ISO for large reproductions, and master lighting ratios (like 1:2) and classic setups (Rembrandt, butterfly, broad, narrow light). This foundational knowledge is paramount.

A favourite example of rule-breaking was a series of candid shots I took of Kareena Kapoor on the set of We Are Family in Australia. I had a brief, bright, sunny window between takes. I asked for a few candid shots, but she immediately slipped into her diva mode. With no time to check settings, I started shooting high-speed. This resulted in a series of highly overexposed images that were exceptionally tasteful and unique.

In fashion, I often break the rules intentionally by underexposing a shot, adding intentional motion blur, or using multiple exposures. Sometimes, relinquishing control can stun you with the outcome. I firmly believe that the best work often happens through you, not just by you. When I pick up the camera, a force takes over. I know the desired outcome, but the rules broken are spontaneous. What appears on the tethered computer is often beyond my initial imagination, and honestly, it doesn’t feel like I’ve done it. I don’t take undue credit for a lot of my work; it’s a humbling and grounding experience.

What is your signature in a photograph and how do you integrate it?

I constantly hear that every photographer needs a “style”, but where is the challenge in finding one style and repeating it endlessly? That approach quickly flatlines your creative development. It’s far more exciting to challenge yourself with every shoot: lighting differently, approaching the concept uniquely, or using an unconventional focal length.

I cannot claim to have one particular style. My vetted portfolio shows a wide range of approaches. Sticking to a mastered style is often an artist’s refuge against insecurity, a way to guarantee a good outcome and effectively translate their vision. They stick to it “ad nauseam“.

Having said that, my muscle memory does influence certain elements:

  • I often use a slightly low or high angle.
  • I love shooting people looking serious or away from the camera.
  • I prefer cool tones over warm, often adding blues and greens to the shadows.

This preference for cool, less approachable tones makes the photograph feel slightly “not of this world” and is likely a reflection of my own personality: a bit standoffish and less immediately approachable. Every artist integrates a large part of who they are into their creation.

My core working method is to approach everything without excessive planning. This creates a window for magic to happen: things take their own form, light behaves unexpectedly, and the subject is captured authentically.

What’s the best learning you’ve got from an on-set disaster?

Thankfully, I haven’t had any on-set disasters, but the most important lesson I’ve learned is this: You are only as good as your last shoot.

Your portfolio is a constantly evolving organism. The world judges you by the energy, intent, and quality of your most recent work, not what you created five years ago. Every shoot is an opportunity to raise the creative and emotional bar. This mindset fosters humility.

No matter your stature, the camera resets everything each morning. A new location, subject, or brief demands a fresh approach. I adopt this philosophy to avoid complacency. Despite shooting major blockbuster stills and top celebrities, I never internally acknowledge that “I have arrived“. I still get nervous shooting a portfolio for a newcomer. This ensures I put my best foot forward every time. Anyone can have beginner’s luck with one or two good shoots; consistent, exceptional work is where the true craft lies.

This philosophy is not pressure, it is purpose. For instance, when I shot an entire black-and-white series of Arjun Rampal in Australia, I was told he had never been captured with that look or element before. While he is a natural showstopper, getting that unique element is my credit. Otherwise, any photographer clicking him is bound to get a great shot, and that credit belongs to him.

What fashion photography trend do you think will feel dated fastest?

I recall a time when everyone was shooting black and white semi-nudes; it became so ubiquitous that people requested I omit them from my presentations. That trend flashed and vanished.

Currently, the trend that I believe will date fastest is complex lighting with excessive shadows; it’s not commercially viable. I believe people now seek more simplicity: clean lighting and straightforward shots. When you use multiple lights, it’s often difficult to tell if the output was intentional or merely a technical mess.

You’d be surprised how challenging it is to light a plain white background for flat, even white light, and then light a face cleanly with minimal shadows. In my presentations, the clean, minimalistic shots are always the most appreciated. The results achieved with just one or two lights, a reflector, and a cutter are truly enigmatic. I seldom need more. We live in a world where one light source (the sun) lights the entire planet. The studio effort is essentially an attempt to replicate that light to make things look vivid, believable, and relatable.

Where or how do you see your work evolving in the next five years?

I believe in the things that happen to me rather than the things I force to happen. Control is an illusion; most of my plans have failed, while what took shape naturally was far superior to my aspirations. This is only clear in hindsight (the further away you move, the clearer things become, like viewing a mountain from a distance versus its base).

I have moved to doing very selective shoots, adhering to two criteria: Is it making me money, or is it adding a new feather to my cap? If one is satisfied, I accept the job.

People often ask if I will move to cinematography, assuming a linear progression. It is not. I don’t have the patience for it; being married to a project for days, followed by weeks of editing, is beyond my capacity. I love the immediacy of still photography: I shoot for a day, deliver the final product in under a week, and move on to something new.

However, years of passive learning on major film sets (like Jodhaa Akbar, My Name Is Khan, We Are Family) and campaigns (Xiaomi, LG, Tanishq, Samsung) exposed me to the production and direction aspects of filmmaking. This has helped me segue into production and direction for Ad films with major brands and stars. I love the overall creation process.

Over the next five years, I definitely hope my ability to ‘see’ improves. My profession is, essentially, the profession of ‘seeing’ things others miss and translating them via the camera. The clearer I see things in my mind, the easier the translation. Composition is king. Since anyone can click a good photo, your composition (seeing skills) is the only differentiator. Given the choice, I want to be more reckless with my composition (for personal work) and try to bring out a personality in my subjects they aren’t even aware of. That is more exciting.

Top 3 things for a newbie to remember while entering the set/fashion photography industry.

  • Groom yourself: No one wants to see a photographer with unkempt hair and a beard wearing tatters and flip-flops. That image of an artist is long gone.
  • Communication: No matter how good a photographer you are, it’s communication that’s going to get you the job. It will also be the deciding factor in how you extract the shots from your subjects. It’s the holy grail of any photoshoot, according to me. There is no bigger disaster than a silent photographer and a confused/bored model.
  • Shoot more than just professionally: You already have everything you need for a shoot. Flip that around, no amount of equipment/gear is going to make you feel ready for the shoot you have in mind. Some of my best shoots have been with the most elementary equipment. Photography, like any art form, needs to be practised every day like a ritual. Stop waiting for the perfect camera, lens, model, studio, opportunity, paid job, just keep shooting.

Lux Aeterna Vitae – Pamela Hanson

What began as a childhood spent adapting to new cultures transformed into a riveting, memorable career in the world of fashion. Pamela Hanson’s pictures effortlessly speak authentically, trust and openness. Shaped by the film-era discipline, her work has travelled around the world, featured on various covers and is also a permanent part of the Smithsonian.

Asian Photography spoke to her about film-era sensibilities, environments shaping creative vision, the importance of mentorship and more. Excerpts:

How did growing up in multiple places and moving around shape your creative vision?


I’m not entirely sure how to pinpoint it, but I know that my time in Paris had a profound influence on me— everything there feels different. I was captivated by the light, the people, the overall style, and the sheer beauty of the city. It left an imprint on how I see the world and how I approach my work. Growing up as an American in Europe, I often felt like a perpetual outsider. 

But that sense of being a foreigner turned out to be a gift—it gave me a sense of independence and freedom, allowing me to move through life unbound by a single cultural identity. I’ve always been fascinated by different cultures and people, and I’ve always loved to travel. The constant movement, the exposure to new places, and the experience of adapting to different environments have been deeply inspiring in themselves. 

Living in Colorado was another important chapter. It gave me the space and quiet to truly learn the craft of printing and processing in a low-pressure environment. I also had the privilege of living with someone who encouraged me and helped me gain the confidence to pursue photography as a career. I have a particular love for shooting on location, outside of a studio, because every city and country carries its own unique personality. I’ve found that I can get comfortable almost anywhere and even thrive in unfamiliar situations, which has shaped the way I approach photography and life.

How important is mentorship in photography, especially fashion? Could you give us an instance of a mentor opening your eyes to something, like a new perspective? 


Mentorship has been incredibly important to me. When I first started shooting in Colorado, I experimented with all kinds of styles and felt like I needed to work strictly within the fashion industry. What I realised, though, is that what I truly love is capturing the human experience—documenting people in life.

After graduating, I started looking at fashion magazines and found myself most drawn to Arthur Elgort’s images. All my favourite photos—the ones I felt were truest to me—were intimate images of my friends and their lives, and that seemed to resonate in his work as well. I tracked him down and met him in New York while figuring out my next steps. He suggested I move to Paris, where I already had friends and spoke the language, and he hired me as a third assistant—mostly as a driver and gofer when he came for shoots. I assisted him around four times on major Vogue shoots, which helped me understand how the industry really worked. This experience was an incredible gift, and I am deeply grateful to him for these opportunities.

How did you build your approach to a photography shoot? 

I always spend a significant amount of time talking with the editors or art directors I’m collaborating with, or anyone involved in shaping the story ideas. These conversations are essential because they help me understand the vision, the tone, and the direction everyone wants to take. After that, I try to dig deeper into the specifics—discussing what the fashion theme might be, who the celebrity or subject is, and what projects they are currently working on or promoting. This helps me tailor the concept so it feels authentic and engaging.

Once I have a clear understanding of the project, I dive into research. I look at stories in cinema, photography books, and other visual references that can help me create a mood for the shoot. This not only informs the aesthetic, but also gives the subject inspiration and context for their role in the story. Whenever possible, I like to meet or speak with the subject beforehand—it’s incredibly valuable for building rapport and understanding how to bring out the best in them during the shoot. I also believe it’s crucial to continually expose yourself to a wide range of creative influences. Looking at books, movies, art, and exhibitions keeps me inspired, helps me refine my voice, and ensures my work stays fresh. Inspiration can come from anywhere, and staying curious allows me to approach each project with new perspectives and ideas.

Building on the approach, how do you balance the creative needs and capturing organic moments?

I try to stay open to what might happen in the moment on set, embracing organic developments that aren’t forced, and resisting the urge to be too rigid or overly controlled. I spend a lot of time thinking, planning, and preparing beforehand, considering all the technical and creative aspects, but once I’m on set, I leave myself room to respond to whatever naturally arises. Sometimes this can be as simple as noticing how the light falls and figuring out how to make the weather work in my favour, or sensing someone’s mood and adjusting accordingly.

Anything can happen when a group of people comes together, and the beauty of the process is in staying flexible and attentive. I try to remain open to all possibilities and to use whatever is available to craft the best images I can in that moment. It’s about responding to circumstances rather than imposing too rigid a structure, about being present and mindful of what is in front of you, and finding inspiration in unexpected moments.

At the heart of it, I believe it’s essential to stay open, keep learning, and remain true to what you see and love, trusting your own instincts above all else. It’s far too easy to get lost in what you think you “should” be doing, in the expectations of others, or in imagined judgments. These external pressures can cloud the creative process. By staying true to yourself and trusting your own vision, you allow authenticity and originality to guide your work. That trust—both in yourself and in the process—is what allows for moments of real magic to unfold.

What are your earliest learnings about sensibility from the film-era that still stay relevant today?

My earliest learnings about sensibility came from shooting film, and they still anchor my work today. I still shoot film stock and print those images in my studio. When you learn on film, you learn to slow down and pay attention—to light, weather, gestures, to emotion, to quiet transitions that happen in front of the lens. When every frame costs something, you learn to wait for the moment rather than shoot our way toward it. That cultivated a kind of intentionality that digital technology hasn’t replaced.

Film also taught me to trust my instincts. Without the ability to check the back of a camera, you develop an internal meter—not just for exposure and technical understandings, but for feeling. You learn to sense when the picture is there, even before you take it. That sensibility becomes a way of seeing that never leaves you.

And maybe most importantly, the film era taught me to embrace imperfection. Grain, softness, the way light behaved on different stocks—these weren’t flaws; they were part of the photograph’s soul. Even now, with all the precision digital offers, I still look for that humanity and texture in every image. Retouching and photo manipulation were virtually nonexistent in the way we know them today, so the honesty of the image mattered—you had to get the moment, the expression, the energy, and the crops in camera. 

My new book, Pamela Hanson: The 90s, released by Rizzoli this year, is a reminder of how deeply that sensibility shaped me. The photographs—all shot on film in the late 80s and 90s—have a kind of authenticity and immediacy that can only come from that era’s process. Revisiting those negatives reaffirmed what film taught me from the beginning: that sensitivity to atmosphere, connection, and timing is timeless.

As someone who’s built deep, trusting relationships with your subjects, how do you see the “female gaze” evolving in fashion photography? 

I’m not particularly fond of that expression because it can feel limiting, as if all women see or create in the same way. I think it’s less about a “female gaze” and more about a personal gaze. Everyone brings their own perspective, experiences, and instincts to their work, so subjects naturally respond differently to each photographer. In reality, every photographer—regardless of gender—brings a unique blend of personality, intuition, lived experience, and emotional sensitivity to their work. Because of that, subjects respond differently to each of us. The dynamic between photographer and subject is incredibly nuanced, shaped by trust, energy, curiosity, and the very particular way one person sees another.

What is exciting to me about evolutions in fashion photography is seeing how many incredible female photographers are out there today, creating powerful, innovative images and reshaping the landscape of visual storytelling. It’s inspiring to witness such a wide range of voices contributing to the medium as well as in film.

Any tips for upcoming photographers to find their voice in the crowd today?

I imagine it must be incredibly challenging, especially now when there are so few magazines and so many photographers all competing for attention. The landscape is crowded, and it can be easy to feel unsure of your own direction. But I would say the most important thing is to trust your Eye and trust your instincts. Try not to spend too much time on social media as it’s so easy to get swept up in what everyone else is doing, and before you know it, you’re being influenced in ways you don’t even realise.

At the same time, keep yourself educated and stay curious. Never stop learning or looking for new sources of inspiration, whether that’s through books, exhibitions, conversations, travel, or simply observing the world around you. The more you feed your mind and broaden your perspective, the stronger and more personal your work becomes. Balancing constant growth with a commitment to your own vision is what ultimately shapes your voice as a photographer.

Symphony of The Wild – Marina Cano

Marina Cano is a wildlife photographer well-versed in creating breathtaking narratives of the wild. Her monochromes especially stand out—featuring grit, texture, emotional depth, an element of warmth, exuding visual poetry. Her work has received acclaim from around the globe and she has been highly commended in the prestigious Wildlife Photographer of the Year awards as well as International Photography Awards. Asian Photography spoke to her about her journey, challenges, her signature style and creative vision and more. Excerpts:

How Did You Begin Photographing Wildlife?

I began photographing wildlife almost naturally, following my father’s path, who was an amateur photographer. It was a way to connect my love for nature with my passion for photography. I’ve always felt a deep fascination for animals and wild places, and picking up a camera allowed me to express that connection in a creative way.

At the beginning, I spent a lot of time exploring nature close to home, observing animals and learning to be patient. Over time, my curiosity and desire to discover new landscapes and species took me further, especially to Africa, which became a turning point in my career.

What’s the most challenging environment you’ve shot in, and how did you manage it?

Honestly, the most challenging environment for me is when I’m sitting at my desk at home, not out in Africa or on another adventure. 

But beyond that, the toughest situations have been those where I had only a single opportunity to capture the moment, whether it was photographing horses running or cheetahs hunting. I feel much more comfortable with intimate and calm scenes than with high-action shots.

Another adrenaline time was shooting with Craig, one of the last big tuskers in the world, in Amboseli, Kenya. To be close to such a gentle giant is a huge privilege and one of the times where my heart beats faster.

Another challenging experience in Patagonia, photographing pumas in the “end of the world” winds was another extreme: pressing the shutter with numb fingers while the icy gusts hit my face. But the result was worth it.

How do you achieve the level of intimacy with your subjects?

I think this comes from my background in art studies. I’ve always been fascinated by Baroque painters, the dramatic lighting, the foreshortening, the intense atmosphere.

That particular ambience captures my attention, and I try to replicate that same drama and intimacy in the scenes I photograph, like animals playing, fighting, or the tender moments between mothers and cubs. I always try to work with that special light that enhances the full emotion I see.

How do you practise patience in the field?

This question assumes a sense of impatience, but that simply isn’t the case for me. When I’m in the bush, I’m in a state of complete happiness, fully immersed in nature, waiting for the magic to happen, and appreciating every second.

When your motivation is passion and love for wildlife, everything that nature offers feels like a gift. And if things don’t unfold as expected, I simply trust that another opportunity will come tomorrow or in the future. 

There’s an element of softness and warmth in your images, how do you achieve that? Is it your signature style?

Yes, I would say that softness and warmth have naturally become part of my signature style. It comes from a combination of artistic intention and emotional connection with my subjects.

My background in art has always influenced the way I see light. I’m particularly drawn to soft, golden light because it creates a gentle painterly atmosphere.

I also try to approach wildlife with respect and closeness, allowing intimate moments to unfold without intrusion (and that is also thanks to my 600mm lens). That emotional bond often translates into the final image, giving it tenderness.

My goal has always been to go beyond documentary shots—I want each photograph to feel like a timeless portrait, full of poetry.

How do you keep your creative vision fresh after working in the field for years?

I collaborate with people from all around the world who constantly inspire me, through their talent, their personalities, and the unique places they come from. Every journey offers new experiences: the landscapes, the food, the culture… all of it feeds my creativity.

I’m always learning, staying open to different influences. Travel, art, people, and, above all, nature itself are endless sources of inspiration for me. Nature is never the same twice, the light, the seasons, the behaviour of animals. Everything changes constantly, and that keeps my vision alive and evolving.

I also challenge myself to experiment with new techniques and perspectives. Sometimes it’s as simple as changing the way I observe a familiar place, or with new assignments that allow me to see things differently. That sense of curiosity is what keeps my work fresh, even after many years in the field.

What’s the one thing you’d do differently if you started over today, one advice for beginners?

I could start over, I would learn to trust my own work earlier. I would remind myself to work hard, stay focused, and, yes this time to be patient. Things don’t happen overnight, growth in photography, like in nature, takes time.

My advice to beginners is to believe deeply in your vision and follow your passion with persistence. If there’s true passion, nothing can stop you. No matter the challenges you face, you’ll always find the strength to keep going.

Also, don’t rush to compare yourself with others. Everyone has their own path, their own rhythm, and their unique way of seeing the world. Embrace that individuality, it’s what will make your work stand out.

Decay Diaries: Discovering the Beauty of Rot, Rust, and Ruin Through Macro

Decay is usually seen as a sign of failure, of neglect, corrosion, and  abandonment. It marks the places we leave behind and the things we no longer touch. But for those who carry a macro lens, decay is not the end of something, but the beginning of a fascinating visual story. Up close, rot becomes a rich texture, rust becomes a  complex pattern, and ruin becomes poetry. Welcome to the world of Decay Diaries, where beauty isn’t found in perfection, but in what is slowly falling apart.

The Allure of the Forgotten

Macro photography has a way of flipping the world on its head. What we might walk past without a second glance – a crumbling wall, a rusted hinge, a bruised fruit – suddenly transforms into something captivating when seen a few centimeters away. Details emerge: delicate cracks, explosive colours, structures layered like geological strata.

There’s something deeply meditative about photographing decay. It requires slowing down, seeing not just what’s there, but what’s happening. Every spot of rot or smear of rust is an unfolding process. Each tells a quiet story of time, transformation, and return.

Rot: The Slow Rebirth

Decomposition might be the most misunderstood form of beauty. When a leaf breaks down, it doesn’t simply vanish, it morphs! Its veins become skeletons, its surface flakes into lace. Fruit, as it ferments and collapses, glows with unexpected colours and textures: deep purples, bruised blues, earthy browns, even soft, ghostly whites of spreading mould.

Fungi and bacteria bring their own aesthetic. Under macro, a simple mould bloom reveals a forest of tiny filaments topped with dew-like spores. What was once repulsive becomes otherworldly. Photographed well, rot takes on a quiet dignity, almost painterly in its colour and form.

To capture rot is to embrace transience. Lighting plays a key role – soft diffused light brings out subtle textures, while directional light carves dimension. Subjects change rapidly. One day, you might see a fascinating bloom; the next, it’s gone. Decay doesn’t wait.

Rust: Time Etched in Metal

Rust is nature reclaiming what we tried to make permanent. Iron and oxygen dance slowly together, painting surfaces in flaky reds, fiery oranges, dark bruised purples. Rust spreads like frost or like lichen, in creeping maps that echo satellite imagery.

At macro scale, rusted surfaces are rich with terrain—ridges, craters, rivulets. Even a single screw head might resemble an alien planet. In the way it erodes, bubbles, flakes, and bleeds into its surroundings, rust becomes more than corrosion, it becomes artwork!

Macro photography reveals these details in striking ways. Use shallow depth of field to isolate patterns; explore angles to catch the way light clings to rusted edges. Often, what seems like a dull surface transforms into a dramatic landscape of contrast and colour under close inspection.

Ruin: Architecture in Eulogy

Decay isn’t limited to the natural world. Human-made structures decay too, and with them, the stories of those who built them. Peeling wallpaper, cracked tiles, broken window panes, all of these become powerful motifs when examined up close. The macro lens doesn’t capture entire rooms; it focuses instead on fragments that suggest an entire history.

A single rusting hinge, a charred beam, a moss-covered keyhole, these aren’t just textures. They’re symbols. Ruins don’t just show collapse; they whisper of life once lived.

In macro photography, details matter more than grand compositions. What paint is doing on the wall, how metal is warping around a screw, how spider webs weave into abandoned corners – these elements breathe character into ruin. Each image becomes a kind of archaeological sketch, small but emotionally dense.

A New Kind of Beauty

Why are we drawn to decay? In a world obsessed with gloss and filters, perhaps it’s refreshing to see something real. There’s no pretense in rot, no mask in rust. These are honest forms. They mark time’s passage without apology.

There’s also a deeper aesthetic at play. In Japanese culture, wabi-sabi celebrates the beauty of imperfection and impermanence. Macro photography of decay aligns perfectly with this. Nothing lasts forever, and when you look closely, the moment of falling apart is often where beauty peaks.

Photographing decay also invites stillness. It’s not fast photography. You wait, observe, adjust your focus millimetre by millimetre. The process is immersive, even intimate. You’re not capturing decay—you’re spending time with it.

Tips for Photographing Decay Up Close

  • Seek Soft Light: Overcast days or shaded windows are perfect. Hard sunlight can wash out textures; decay needs gentleness.
  • Get Closer Than You Think: Use a dedicated macro lens or extension tubes. A world exists at just 1:1 magnification.
  • Use a Tripod and Manual Focus: Depth of field becomes razor-thin. Tripods help with stability, and manual focus ensures control.
  • Focus Stack When Needed: Especially with rust and texture-heavy subjects, stacking multiple shots at different focus points brings out sharpness across the image.
  • Don’t Overstage It: While decay can be found at home (rotting fruit in a bowl, for example), allow it to stay natural. Don’t clean it up—it’s meant to be wild.
  • Be Safe: Some rot can release spores or unpleasant odours. Wear gloves, especially when handling mould or decomposing organic matter. Always photograph in well-ventilated spaces.

From Waste to Wonder

In the end, “Decay Diaries” is more than just a photography theme. It’s a mindset. It invites us to appreciate the cycles we often ignore. To find beauty in what fades. To treat neglect not with disdain, but with curiosity. To look at what the world discards—and give it attention, light, and presence.

Rot, rust, and ruin aren’t signs of failure. They’re part of a larger rhythm. Through the macro lens, we don’t just see the surface—we see stories, slow transformations, and the quiet elegance of time at work.

So the next time you see a flaking wall, a forgotten apple, or a rusted bolt—don’t look away. Get closer. There might be a masterpiece waiting there, quietly falling apart.

Slow Mind, Soulful Stills – Mahendra Bakle

Mahendra Bakle is a travel and documentary photographer from India whose work captures cultural stories and human connection across Asia. His images—often set in remote villages—blend natural light, emotion, and authenticity to reflect the soul of a place. Previously featured on our On The Horizon section, he’s now an internationally acclaimed artist featured in publications like National Geographic and more. Asian Photography caught up with him, talking about the evolution of his work, travel lessons, underrated skills and more. Excerpts:

How would you introduce yourself to someone who’s never heard of your work? 

I’m a travel and documentary photographer from India. My work focusses on capturing  cultural stories, traditions, and people in their natural environments, typically in remote and  lesser-known regions across Asia. I’m especially drawn to moments where light, texture, and  human emotion intersect. I spend time getting to know the people I photograph, typically sharing conversations, tea, or even laughter before lifting the camera. This approach helps me create authentic, respectful portrayals of the soul of a place and its people. 

But, at the core, I remain a curious traveller with a deep love for culture, light, and storytelling through the lens. 

How have you and your work evolved over the years? 

Over the years, both my photography and my personal perspective have evolved in profound  ways. When I first started, I was focussed mainly on capturing beautiful moments — interesting  faces, scenic places, or striking compositions. But as I travelled more, especially through  remote villages and culturally rich regions across Asia, I realised that the real power of  photography lies in storytelling and human connection. 

I’ve grown from being a silent observer to an engaged documentarian. Now, I spend more  time understanding the people I photograph—their lives, traditions, and daily rituals. That  connection reflects in my work, which has become more intimate, emotionally layered, and  culturally grounded. 

I’ve evolved technically as well. My editing style has become more refined—natural tones,  subtle light enhancements, and a focus on preserving authenticity. Tools like Lightroom and  Photoshop have helped, but the biggest change was internal: I’ve learned to slow down, wait for the right moment, and let the story reveal itself rather than chase it. 

Each image today feels less like a photo and more like a conversation—a small but powerful  bridge between cultures. That’s the evolution I’m most proud of. 

What’s the earliest lesson travel has taught you, and is it still relevant today? 

One of the earliest and most important lessons travel taught me is humility—the  understanding that no matter how much you know, there’s always more to learn from the  world and its people. When I first began travelling for photography, I would enter a place with a camera and curiosity. But very quickly, I realised that true stories don’t come to you unless you slow down, listen, and approach every place and person with deep respect. 

While sitting with a tribal elder in Nagaland or sharing coffee with a monk in Myanmar, I learned that being present and open-hearted reveals far more than any guidebook ever could. That lesson remains just as relevant today—if not more—especially in a world where things move fast and surface-level interactions are common. For me, meaningful photography still begins with humility, patience, and respect. These are timeless values, both in life and in art. 

Has Instagram changed your perspective about photography? 

Yes, Instagram has definitely influenced my perspective—both in positive and challenging  ways. In the beginning, it pushed me to be more consistent with my work, to develop a recognisable style, and to curate how I present stories. It helped me connect with photographers and cultures around the world, and brought my work to people I would have never reached otherwise. That visibility has opened doors to exhibitions, collaborations, and even meaningful conversations with strangers who resonated with an image. 

However, I’ve also had to be careful not to let the platform dictate my vision. With the  constant pressure to post, chase engagement, or follow trends, it’s easy to lose sight of why we begin in the first place. I’ve learned to use Instagram as a tool to share, not perform—to stay true to the slower, more intentional documentary style that defines my work, even if it doesn’t always follow the algorithm. 

My core values in photography — storytelling, authenticity, and connection—remain unchanged even with the challenge that Instagram has presented. 

With photography becoming more democratized now, what’s the most underrated skill  newcomers ought to focus on? 

In today’s world, almost anyone can take a beautiful picture—cameras are smarter, editing  tools are more accessible, and inspiration is everywhere. Amidst all this, I think the most  underrated skill is developing and staying true to your own unique visual style and voice. 

When I look back at my journey, what set my work apart wasn’t just technique—it was the  consistency in how I saw and told stories. For me, that meant focussing on natural light,  human connection, cultural authenticity, and subtle, respectful colour tones. It took time to  discover that voice, and even more discipline to protect it from trends and algorithms. 

Newcomers often try to replicate popular styles for quick attention, but I believe true growth  comes from shooting what you genuinely care about, again and again, until your work begins  to speak for you—even without a caption. 

So yes, learn the technicals, explore platforms, be inspired—but also spend time  understanding what moves you, and allow that to shape your photography. That’s what will  make your work stand out in the long run. 

How do you think one can stay curious after mastering the basics? 

I stayed curious by remembering why I started photography in the first place—not just to make technically perfect images. Even after mastering the basics, I still approach every assignment or journey with the mindset of a student. Curiosity grows when you step out of your comfort zone—whether it’s visiting a new place, learning from someone else’s process, or even trying to see the familiar with fresh eyes. Sometimes, I’ll go back to the same village or location, but with a different lens—emotionally and literally—and it leads to a completely new perspective. 

I also find inspiration in slowing down. When you stop chasing shots and start observing  more deeply, new layers begin to reveal themselves—light changes, human expressions shift,  stories unfold. That’s where curiosity thrives. 

So for me, the key is to keep exploring—not just the world, but also within myself.  Photography is not a destination; it’s a lifelong journey, and there’s always something new to  learn, feel, or express. 

How do you teach someone to capture the story of a place rather than just a pretty  snapshot? 

I tell them to slow down, observe, and connect with the people and rhythm of the place.  Understand the culture, light, and emotions around you. A story isn’t just seen—it’s felt.  When you feel it, the camera becomes a bridge, not just a tool. That’s when storytelling truly  begins. 

How do you measure your success? 

I measure success not just by awards or recognition, but by the emotional connection my  work creates. When someone sees one of my images and feels something—curiosity,  empathy, respect—that’s success. It’s also in the trust of the people I photograph and the  stories I’m honoured to share with honesty and heart. 

What’s your photographic signature? 

My photographic signature lies in capturing authentic cultural moments with natural light,  soft tones, and emotional depth. I focus on people in their environments—often in rural or  remote regions—framed with simplicity, texture, and quiet storytelling. My images aim to  reflect not just what a place looks like, but what it feels like. 

Capturing Travel Chronicles – Chris Ha

Chris Ha’s work is a visual treat to see, not only because of the passions that’s reflected in his well-composed frames, but also in the effort he puts in breaking tough concepts of post-processing in his videos. Spanning across multiple genres, his work has amassed admirers and acclaim from around the world. Asian Photography caught up with him to talk about his journey, mistakes, key learnings and more. Excerpts:

When did travel photography become more than just a hobby for you?

I’ve always loved photography. Back in my college days, I worked at a photo lab and would spend hours

studying other people’s photos, trying to understand what made them compelling. For years, I actually

focussed more on concert photography — capturing fast-paced moments in low light taught me a lot about timing, composition, and storytelling. I’ve carried a camera with me everywhere, but it wasn’t until my wife and I travelled to Japan in 2023. Travel photography really became something more. I posted a few photos from that trip on social media, and they unexpectedly went viral. That’s when I realised I wanted to take travel photography more seriously and share it as a form of art. It’s such a rewarding feeling when people connect with your work and see the beauty you saw at that moment.

What’s the first thing you learnt doing travel photography?

One of the first lessons I have  learned is that the best moments in travel photography often happen when you least expect them. You have to let the scene come to you – not the other way around. That learning really showed itself during a trip to the Atacama Desert in Chile. We were driving in the early hours of the morning on our way to another location when I spotted something out of the corner of my eye. A

herd of vicuñas were quietly grazing, with the Andes mountains in the background, and the first light of  sunrise casting a golden glow across the scene. It was surreal. I quickly asked the driver to pull over, grabbed my camera, and shot it right out the window. That photo ended up being one of my favourite captures. It was a reminder that sometimes the most powerful images aren’t planned – they happen when you’re fully present and ready to respond.

What are some mistakes you made early on that you wish someone had warned you about?

One big mistake I made early on was thinking I had to capture everything. I’d try to document every angle and every moment, afraid I’d miss something. But in doing that, I wasn’t really slowing down to observe or be intentional with my shots. Over time, I realised that great photography is less about volume and more about vision. It’s about waiting for the right moment, the right light, and the right feeling. 

Another lesson was realising, you don’t need the latest gear to take great photos. I used to shoot on an older Canon 5D Mark III until just last year. It didn’t have all the features of modern mirrorless cameras, but it helped me master the fundamentals. Having limitations pushed me to be more creative and intentional every time I picked up the camera.

How do you handle failure or disappointment?

I’ve definitely had trips where the weather didn’t cooperate, access was restricted, or the photos just didn’t turn out the way I imagined. It’s frustrating at the moment, but I’ve learned to see those situations as part of the process. Not every shoot is going to be a win, and that’s okay. 

I try to treat those moments as a reminder to stay flexible and present. Sometimes the best shots happen

when you stop chasing the original plan and start paying attention to what’s around you instead. And even if I come home without the photo I wanted, I’ve usually gained something else – a new idea, a better understanding of the location, or simply a good story. Those “misses” have helped me grow just as much as the successful shoots.

At what point did you feel confident enough to start sharing your knowledge with others?

It was after my first few travel photos went viral on Instagram. Until that point, I was mostly shooting for myself. There’s always that doubt in the back of your mind—wondering if people will connect with your work the same way you do. But seeing others respond to the photos and ask how I captured certain shots gave me the confidence to start sharing more of my process. That acknowledgement helped me realize that what I’ve learned could actually help others on their own journey. And the more I shared, the more I enjoyed being part of that creative exchange.

Was teaching always part of the plan, or did it happen naturally as you grew in your career?

It was never part of the plan, but I genuinely enjoy it. As I started sharing more of my work, people began

asking questions — about my camera settings, editing, or how I captured a specific moment. I realised I liked helping others figure it out. It’s fun to support someone in their own creative journey and help give them the confidence to share their art. The world just feels richer when more people are showing how they see things in their own unique way.

Has teaching others ever helped you see your own work in a new way?

Absolutely. Teaching forces you to slow down and really think about why you do what you do. When I break down my process for someone else, it makes me more intentional with how I shoot and edit. Sometimes I’ll explain something I do out of habit, and in doing so, I realise there’s actually a more efficient or creative way to approach it.

It’s also inspiring to see how other people interpret the same scene or technique differently. That perspective reminds me to stay curious and keep evolving. Teaching isn’t just about giving knowledge – it’s a two-way exchange that keeps me learning too.

What’s one piece of advice you always give to new photographers, no matter where they’re starting from?

Just start shooting and get your work out there. Don’t wait until everything feels perfect. The best way to grow is by doing, experimenting, and learning as you go. And don’t be afraid to share your work, even if it feels daunting at first.

Putting your photos out into the world, especially on social media, can feel intimidating. You might worry

about what others will think or whether your work is “good enough”. But the truth is, sharing your art is part of the process. It helps you build confidence, get feedback, and find your voice. Everyone starts somewhere, and the only way to improve is to keep showing up.

May 2025

Asian Photography Magazine May 2025 Issue is out!

📸 Cover by: Chris Ha

In this issue, explore:

Capturing Chronicles – Chris Ha
Slow Mind, Soulful Stills – Mahendra Bakle
Best Travel Destinations in India
How to Take Sharp Travel Photos Without a Tripod
Minimalist Travel Photography
Tips for Shooting Landmarks Without Making Them Cliche