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On the occasion of World Photography Day, Canon India recognized and celebrated the thriving photography community and the passion that they exhibit in their work. As part of this celebration, the brand announced #BehindTheShot campaign to celebrate the sheer creativity and hard work that photographers put in their photos to bring alive the emotions and create a wider impact.
For the same, the brand showcased six renowned photography experts who came together to reflect upon their most memorable shot. They further shared their experiences on how much pain and efforts were taken to get that one perfect shot, which in the end became worth their time. Through this film, Canon India invites photography enthusiasts to come forward and share their #BehindTheShot story/images and be part of this creative journey with the brand. In addition to this, Canon India organized an online round table discussion where 7 Ace photographers came on a common platform to discuss about their passion for photography, and further address audience queries.
The brand also unveiled the latest chapter of its award-winning digital campaign #ShiftYourFocus, wherein the brand acknowledged nature’s timeless contribution to art and photography. As part of the brand’s CSR efforts, Canon India also conducted a photography workshop for 10 children from its adopted SOS Children’s Village in Faridabad, to foster the imaging culture amongst the youth. The session was undertaken by Canon India employees to educate children about photography as a profession and the basic skills required for the same in case they want to make it as a career.
Sharing his thoughts on this commemorative day, Mr. Manabu Yamazaki, President and CEO, Canon India said, “Amongst various forms of art, Photography steals the limelight of being one of the most beautiful and expressive forms of art, capable of bringing out numerous emotions to life. And what better occasion other than the World Photography Day, to admire and rejoice this art, thereby fueling the everlasting passion of photography amongst its patrons. As one of the leading brands in the imaging industry, we constantly endeavor to spread the very joy of photography across communities through all means available. To make the day larger than life, Canon India is all set to encourage the imaging culture by organizing virtual photography workshops, a live webinar with Canon Ambassadors along with social media campaigns for all the photography fanatics in the country.”
Mr. C Sukumaran, Director, Consumer System Products & amp; Imaging Communication Business, added, “We at Canon, have always believed in empowering photographers and honoring their hard work, and further spread the knowledge of photography. Our campaign #BehindTheShot is an ode to photographers and their creative genius and we want to celebrate the endless hours that they put in to make a picture perfect. We also take pride in our portfolio of cameras and lenses, which has been delivering a unique and engaging experience for photography enthusiasts across genres. To promote the growth of the industry, we endeavour to constantly evolve with the changing consumption trends and come up with industry-first innovations for our customers.”
The brand has also introduced several regional workshops and webinars to reach out to customers and cultivate the passion of photography. In the northern region of the country, Canon India reached out to 1000+ photography enthusiasts through their specially curated photography workshops and webinars led by select Canon trainers and mentors to cover themes like Film making & Cinematography, Portrait & Lighting Photography, Product and Wedding Photography, Street/ Travel Photography and an introduction of EOS R5, EOS R6 and RF lenses. In addition to this, Canon has also planned an interschool photography competition in association with Bal Bharti school, Noida which will see participation from over 100 schools.
While in the west region, Canon India has organised webinars with brand mentors including Aishwarya Sridhar, Pritesh Rao and Canon trainer conducted sessions with Symbiosis Institute, Cuncolim United Higher Secondary School and Subhash Photo respectively. In the south region, Canon conducted webinars covering topics such as food, wildlife, new-born and product photography with up to 300 participants in attendance.
In the east region, Canon conductied online webinars led by mentor Anoop Guha, for Durgapur Silpanchal Photographers and KIIT University students. Additionally, they participated in an exhibition organized by Photography Charchaa (Kolkata) and in a live demo activity organized by Dum Dum photography association.
Fujifilm announced the inauguration of its Experience Centre at Museo Camera Centre for the Photographic Arts, Gurugram. The Fujifilm Experience Centre, in collaboration with Museo Camera, will be the first-of-its-kind where the company will be conducting monthly workshops with their X Ambassadors.
Inaugurating on World Photography Day, Mr. Koji Wada, Managing Director, Mr. Masaki Zenko, Senior Manager of Photo Imaging Division and Mr. Arun Babu, General Manager Electronic Imaging and Optical Devices Division at Fujifilm India were present at the centre. To encourage consumers to learn new skills in photography, Fujifilm India will run a series of workshops every month with their X-Ambassadors.
On World Photography Day, the company is organizing a special six-hour long workshop on the “Art of Travelling” with X-Ambassadors, hosted by esteemed photographers like Dinesh Khanna, T Narayan and Sundeep Bali. These influential and renowned photographers will discuss Culture & Heritage, Documentary & Wildlife and Commercial & Travel centered around the theme of Travel and Photography. The workshop is open to all consumers at a nominal fee and will begin at 11:00 AM on 19 th August 2021 at the Fujifilm Experience Centre in Museo, Gurugram.
Commenting on the inauguration, Mr. Arun Babu, General Manager Electronic Imaging and Optical Devices Division, Fujifilm India Pvt Ltd, said, “We are excited to launch our first ever Experience Centre at Museo Camera Centre for the Photographic Arts, Gurugram. The state-of-art center will be a hub for conducting educational workshops for photography enthusiasts and showcase our extensive line of products. Fujifilm has been a pioneer in camera & its equipment's and with our X Ambassadors on board, we are pleased to share our combined expertise with young professionals and photography enthusiasts. Museo Camera Center is a symbol of bringing the best of the photography world together for everyone and we are happy to be partnering with them."
Alongwith the workshops, Fujifilm will display their extensive product line-up through a demo and product experience zone. Customers will get to experience the complete range of Fujifilm X and GFX mirrorless cameras here. At the Museo, consumers will also get a chance to seek inspiration from the photographs clicked by renowned photographs and displayed at the Centre’s Gallery.
Sony has recently launched the Sony ZV-E10 mirrorless camera in India. It is the second camera of the ZV-series after the Sony ZV-1, which was launched in 2020. This series camera is targeted towards video content creators, and by launching the Sony ZV-E10, the company has pumped up the concept of vlogging to next level. This is because the Sony AV-E10 displays various vlog-specific features. While some of the features have been acquired from Sony ZV-1, such as the Bokeh Switch button and Product Showcase setting, there are some new features as well enclosed in the Sony ZV-E10.
Unlike the ZV-1, this vlogging camera comes with interchangeable lens options. Now consumers can attach the company’s E-mount prime lens, telephoto lens, zoom lens, macro lens, ultra-wide lens, or fish-eye lens to the camera.
Sony ZV-E10 features a 3-inch side flip-out touchscreen LCD panel. It is armored with a 24.2-megapixel APS-C Exmor CMOS sensor. It can shoot 4K videos at 30fps, and Full HD videos up to 120fps. It comes with an 11fps continuous shooting supported by the camera. The real-time eye tracking feature works for both – animals and humans – while shooting images.
Sony ZV-E10 has a dedicated button to change between Slow and Quick mode, Photo and Video mode. This allows users to easily shoot slow motion videos without going into settings manually. A standard and active mode image stabilization is present in the camera for taking firm video footages.
One of the highlights of the latest vlogging camera is that users can livestream without any hassle. Users can livestream directly through the camera using the USB-C cable attached to their desktop, or a laptop. The camera also has headphone and microphone ports.
The
camera comes in two colour variants – black and white. The white
colour option is new and looks beautiful. The camera body is priced at Rs. 59,490 for body only and Rs. 69,990 with Sony E 16-50mm f/3.5-5.6 PZ OSS lens.
Photoshop is an marvelous instrument for graphic design, but there is certainly a lot to learn for photographers, and there’s always more to rule for those who are already experienced. If you’re currently working as a photographer and editor and looking to modify your skills, you probably find that time is a major restriction to improve your knowledge. If so, you will need to develop a plan to enhance your skills step-by-step in the time that you have. If you are an aspiring editor, you may have no idea where to start in order to achieve the level of success of some of the Photoshop masters that we see online or on YouTube. In this, article we’ll look at the steps you can take to increasingly build your skills using tools that are already available.
Follow Tutorials
There are number of websites or blogs or youtube videos that focus on supplying superior quality tutorials for photographers. There are a increasing amount of other websites and blogs that regularly publish Photoshop tutorials. All of these places are precious resources for enhancing your skills, whether you want to develop particular skills or just looking to modify in general. In order to take benefit of the tutorial sites that are accessible, subscribe to a a couple of sites that you like the most so you don not miss out on new ones (you can also bookmark other tutorial sites in case you want to find them afterwards). With the number of content available in market, you will never be able to work through each tutorial, and you are unlikely to have an involvement in all of them anyway. Try to select one or two per week to try on your own. For most of us, learning is a easy step when we are actually doing things ourselves, so working while reading the tutorials is necessary rather than browsing through them.
Experiment
The
perfect way to learn something new is to experience it for yourself.
While tutorials are helpful, you should also take out some time to
just experiment on your own to see what magic you can create. You
can try to apply things you have learned through tutorials, or just
experiment with things you are not well-known with. Photoshop has so
many various functions, features and settings that you will really
need to become well-known in order to understand their potential.
Experimenting will open up your creativity and help you to
get more handy with Photoshop. To put the lessons you learn from
others into practice by your own, you will need to do some
experimentation and adaptation. There may be some tutorials that
teach you precisely what you want to do, but more likely they will
teach you a skill or technique that can be used, but you’ll need to
set it to fit with your project or image.When experimenting, find
something that suits best for you in terms of learning new tricks.
Start with basics
There’s
so much to learn with Photoshop and so many outlook that it is
important to get a hold of the basics before attempting to move on
the advanced. Like anything else, the basics of your Photoshop
knowledge is will help you in future. If you are beginner, rather
than trying to follow with advanced tutorials, take some time to get
your perfect hands on the basics before anything else. Start
with tutorials on all of the basics of Photoshop, like the
interface, the tools, shortcuts and more. Having a proper knowledge
of these items will make it much easier when you want to work on
advance part later. After that start to cover topics as typography,
web components and photo manipulation and then you can move to
advanced tutorials.
Participate in groups and get reviews
After
you have learned some tutorials and you have done some experiment by
your own, it is helpful to get feedback and review from other
designers as well to improve of the parts which are still not
perfect. There are groups of graphic designers on social media all
over the place that can be excellent for feedback and review. There
are hundreds of groups for designers that are not connected with a
particular blog or websitewhere
you can get honest reviews for your experiment. Groups are great
spot to share your work with other designers or photographers who
are also enhancing their own ability. You can get active by giving
honest feedback to other people on their work, and you will get more
result on your own work indirectly. If you are interested in a place
where you can share your experiment to continue the learning
activity, try some Flickr groups.
Find an pro to follow
Regardless of what field you are into, following and learning from a professional can be highly helpful, and Photoshop is no different. If you want to become a good editor, find someone that you look up to and pay close attention to their work. Fortunately, being in this field that is related to technology, it is easy to find experts online and see their work, read their blogs, and interviews.These interviews provides information about their lives and their careers that can help you in your own work and career. If you already admire someone, subscribe to their blog, search for them on social media, keep an eye on their daily uploads. If you do not have any expert you admire, concentrate on work that you like in groups, see what stands out to you, or find a particular tutorial writer that has a mode which you acknowledge. In some cases you may be able to get in touch with the particular person through their site or through profiles on social media and having a conversation with them will help you more to learn.
Shooting waterfalls is a must to-do, especially with those folks who shoot nature and landscape. Shooting a waterfall is fun and very rewarding especially if you recognize the way to get the best waterfall images. The whole idea of shooting a waterfall is to point out its is flow and motion, sometimes bigger waterfalls are visualised in wide angles to offer a thought about its vastness and size. A waterfall also will be suffering from its flow of water and particularly during monsoons where all water bodies are full and flowing. It becomes an excellent opportunity for photographers to capture images of the waterfalls. Waterfall images are often made very interesting with a mixture using lens, composition and tools sort of a ND filter or a polariser. In this article we’ll discuss some tips to form your waterfall images even better and guide you to a number of the gorgeous waterfalls in India where you can go and shoot amazing images.
To begin with capturing waterfall images, you’ll need a camera that has full manual control over the settings, be it a DSLR or a mirrorless camera. Although it’s not really necessary to possess high end gear to capture good images and your crop sensor camera is quite enough.
Using an ND filter.
ND or Neutral density filters control the mount of sunshine hitting your sensor. This becomes very helpful in situations where you’ve got to regulate the quantity of sunshine. You can do an equivalent changes with the settings of the camera also but an ND filter offers you more freedom when you would like a bigger aperture within the middle of the day. There are a couple of disadvantages with ND filters, especially while shooting landscape and therefore the time of the day has harsh and hard sunlight. In such cases there’ll be areas with high intensity light forming hotspots then the shadow areas. In such a case, using an ND filter will get lesser details in the shadow region. To solve this, you ought to consider shooting at dawn or dusk depending on the intensity and direction of the sun.
Pay attention to details just like the environment, the direction of sunshine and the the elements that you simply want in your frame. It’s important to compose your shot before you press the shutter. Employing a wide angle lens will allow you to bring more area into your frame.
Choose your exposure correctly.
If you’re fixing fully manual, it’s suggested that you to take it easy on the settings. One thing you will surely require while shooting a waterfall its the sense of motion and flow. This needs opening the shutter for a extended time for that the exposure can capture the flow of the water with the environment perfectly steady. Sometimes there is going to be a considerate amount of wind and this may cause the trees and a couple of elements in your frame to move and cause blur. This can be overcome by shooting multiple exposure and a couple of where the exposure is balanced for a faster shutter speed so that the elements can be captured steady. Later the pictures are often stacked in post-processing and a wonderfully blended image are often achieved.
Use a polariser to eliminate the unwanted reflections in the image. When shooting waterfalls, you’ll encounter variety of places where there will be tons of reflections. Reflections do look good in some situations but most of it might be unnecessary. So you’ll need to adjust the filter to get the utmost effect of removal of reflection.
Take a look at the histogram.
The histogram shows the quantity of highlights and shadows within the image and always keep the values from blowing up. An excessive amount of highlights or too dark shadows aren’t desirable as there’s tons of details which will be lost within the shadows and highlights. You have to shoot in RAW file format to permit you to fix anything that has gone wrong. But always make sure to have a glance at the pictures and fix anything directly inside the camera instead of depending upon post processing.
Use a tripod
Use a tripod to keep the camera steady, select the smallest ISO and set the aperture narrow. See the desired shutter speed if achieved or use an ND filter to get even slower speeds. The thought is to get the water in motion which can look milky after completing the exposure.
Most places and countries have some or the other waterfalls flowing. These waterfalls tend to be bigger and more beautiful during the monsoons and make incredible subjects for landscape photography. In India, there are quite a couple of waterfalls and if you would like to travel and capture some waterfalls, Google about the amazing places in India where you’ll get the simplest waterfall images.
Koji Wada stepped into the role of Managing Director for Fujifilm India, the imaging technology company, as of June 29, 2021. He has taken over from his predecessor, Haruto Iwata, who will now lead the operations in the Asia-Pacific region of Singapore as Managing Director. In his new role, Wada will spearhead Fujifilm’s operations and business strategy in India focusing on organizational growth and profitability with an integrated approach towards sales, marketing, and business policies.
Wada has been contributing to the businesses across corporate offices in Japan, Myanmar, Thailand and India. He brings a vast experience of over 20 years. Before taking over his role as managing director, he was responsible for leading the medical business of the company in India as a general manager.
‘I had joined Fujifilm in 2001 and it has truly been an incredible journey for me,’ Wada said. ‘During my tenure at the company, I have had the opportunity to work with an excellent team of skilled and motivated professionals. As I transition into the new role, I am looking forward to collaborating with the teams across various divisions to take the company to newer heights. With India as a market thriving with opportunities, we will continue with our endeavor of “Never Stop” adding value to the lives of consumers and stakeholders.’
This is Wada’s second stint in India. He was marketing manager of PI, EI, RM for Fujifilm India in 2007. Post that Wada was appointed as the secretary to Global CEO Shigetaka Komori.
Later, Wada was made the general manager for Fujifilm Thailand in 2014 and then managing director for Fujifilm Myanmar in 2017. In 2019, he was appointed as the senior manager of ME and director of FFIN.
Handheld
shots for long exposures
Your arms aren’t as stable as a
tripod. They shake a little, and so for handheld shots, you cannot
set your shutter speed to a very low value. Telephoto lenses can
significantly magnify distant subjects, but every millimeter of hand
motion can mean as much as a meter-wide jump for the objects in the
frame. The general rule of thumb is that you can use a shutter speed
of up to [1/focal length] seconds. So with a wide, 24mm lens, you can
use up to 1/30 seconds approximately, while a telephoto lens with a
400mm focal length will need a much shorter time: 1/400 second. If
there’s not sufficient light for the shot, then you need to
increase the ISO, decrease aperture value or use the stabiliser if
your camera or lens which comes with stabilisation. When none of
these options works, then you can shoot using a tripod or lay your
camera on a flat surface. If there’s nothing usable around, then
you can support with your hands against your body. That gives you
more steadiness, and so you can use somewhat longer times. By leaning
against a tree, you can improve things even more.
Times
Too Long for the Action
You can keep the camera as steady
as you want, but if you’re photographing humans or other living
beings, their movement in images will be blurry. So, when shooting
social events, you keep to a shutter speed of 1/125 second or faster
than that. Or at worst at a shutter speed of 1/60 seconds, but in
that case, be prepared to risk having blurring in your images. If you
want to capture sports, you’ll find that even shorter shutter
speeds are required. They can need shutter speeds as fast as 1/400
seconds, depending upon the sport and the photo’s style. Here
neither a stabiliser nor a tripod will assist you, so if you’re
shooting within a hall with a restricted amount of light,
unfortunately, the only answer is a good camera and lens which works
well in low light.
Not
Using a Tripod
But there are also images that instantly
demand a tripod. Special shots like long exposure photos of the milky
way or star trail shots or panning of moving cars etc. A tripod can
assist you to maintain shutter speeds that are much much longer. But
to work with a tripod isn’t as easy as it might seem. We recommend
you to research which kind of tripod you may require and about tripod
mounts, weights and so on before investing on one.
Leaving
the Stabiliser on
While it’s best to leave the
stabiliser switched on in low light conditions, there are also cases
where it’s best to keep it off. These mainly refer to when
capturing photos using a tripod, where a stabiliser will start
vibrating your whole body due to the motor. Certain stabilisers only
allow you to turn it “on” and “off”, but some also provide a
third choice, “on for one axis only”. This fixes the problem of
panning etc when the stabiliser is on.
Leaving
the Stabiliser off
Photographers many times forget to turn
the stabiliser back on after shooting on a tripod. And also,
sometimes they might accidentally push its physical switch while
manipulating the lens, or while taking the camera out of the bag.
That’s why it is best to stay alert and, if the image in the frame
is unusually shaky, double-check if the stabiliser is turned on.
Low
Depth of Field
Difficulty with low Depth of Field is
mainly displayed in two situations. The first is when you are using a
DSLR with a prime lens and an f-stop of say f/1.8 which is a great
low light choice mostly. It gives you a superb optical detachment of
subjects from their background by using bokehs. The trouble comes
when photographing more than one subject in one frame who are
standing in different focal planes. You need to keep in your mind
that for images like these, you have to keep aside the block lenses
or increase your aperture value to f/4 or above to keep all the
subjects in focus. Otherwise, all it takes is for one subject in the
group to take a half-step back or front, and they get out of focus.
Another problem shows itself when you are capturing landscapes, and
you want to capture both small objects and a far horizon. Sometimes
even the highest f-stop isn’t enough, and the only answer is to
merge a picture from two images, one focussed closer and the other
farther.
Bad
Focus
Sometimes the automatic focus in the camera can be
faulty too. It is sometimes disturbed by small nearby objects such as
bushes behind people or moving objects in the background. Bushes
provide lots of high-contrast points that your camera is happy to
focus on. So for such a situation, all you need to do is turn off
autofocus and focus your subject using the focus ring manually on the
lens. Macro shots require high levels of focussing and it is often
advisable to use manual focus for the same.
A
Defective or Low-quality Lens
Once we get down to minutely
examining a photograph on a pixel level, there is a clear difference
between an expensive, high-quality lens and a lower-quality one that
is supplied with beginner cameras. If you are bothered by blurry
lenses, there is only one solution: research about the lenses and
spend on a decent one. After the research, you may see there’s also
a difference between a good lens and a great lens. If you
consistently get bad results when the reviews say you shouldn’t,
it’s time to take your lens into the shop for cleaning or other
defects.
Bad
or Dirty Filters
A good lens is a good beginning, but you
can always make it terrible with a filter. There’s no risk with
good filters, but look out for low-budget ones as they can pose
problems for the lens during focussing which can cause blur and even
add overexposed spots on the photographs.
No
Computer Sharpening
Knowledgeable photographers always
sharpen their images after reducing them down to presentation size.
If you just reduce the picture size without sharpening them
afterward, your work will probably look unprofessional at best.
You
might already be well-known with the above mentioned points, but some
might be new for you. No matter what, it is good to be cautious, and,
if supreme sharpness is your goal, shoot slow and steady. As soon as
something seems fishy, go ahead and look into the problem.
Nonetheless, for other problems, you need to understand where they
are coming from and try to check if any of the above mentioned things
can help you out. Make sure you do not let any dust or other
particles fall on the sensor or the lens when changing lenses
outdoor. Your reward will be images that are sharp and stand out
from the rest.