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Tamron announces the launch of all-in-one zoom lens with 16.6x zoom ratio for Sony E-mount

Tamron has recently announced the release date for the Sony E-mount model 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) on September 24, 2021, an all-in-one zoom lens for APS-C mirrorless cameras.


The 18-300mm F3.5-6.3 VC VXD zoom lens has a full-frame equivalent focal length range of roughly 27mm to 450mm. The world’s first APS-C mirrorless camera zoom lens with a 16.6x zoom ratio, the lens provides the benefits of a flexible all-in-one zoom lens suitable for a wide range of photography settings. Tamron’s VXD (Voice-coil extreme-torque drive) linear motor focus mechanism is used in its AF drive system for enhanced quietness and agility. The lens has unique lens components that are carefully placed to retain high resolution performance from edge-to-edge and deliver outstanding picture quality, making it the best all-in-one zoom lens available.


Furthermore, with a MOD (Minimum Object Distance) of 0.15m (5.9 in) at the 18mm wide end and a stunning maximum magnification ratio of 1:2, this lens works admirably while photographing close-up. Tamron’s patented VC (Vibration Compensation) system is built into the lens, significantly minimizing picture blur produced by camera shaking in low-light circumstances or in the ultra-telephoto range at slower shutter rates.


The lens also has the same unified 67mm filter size as most other Tamron lenses for mirrorless cameras. This is a very flexible lens with a broad range of additional characteristics for comfortable photography that allows you to effortlessly enjoy great image quality from wide-angle to ultra-telephoto.

Nikon Z fc Review

In this video we review the newly Nikon Z FC by testing its Image Quality, ISO Performance and Video Quality. We have also spoken about the design, look, feel and whats new on the camera.

The camera is available in 2 kits:

Nikon Z fc body only: Rs. 84,995.00

Nikon Z fc kit with NIKKOR Z DX 16-50mm f/3.5-6.3 VR Lens: Rs. 97,995.00 

Nikon Z fc kit with NIKKOR Z 28mm f/2.8 [SE] Lens: Rs. 1,05,995.00


Canon India salutes the spirit of photography on World Photography Day 2021

On the occasion of World Photography Day, Canon India recognized and celebrated the thriving photography community and the passion that they exhibit in their work. As part of this celebration, the brand announced #BehindTheShot campaign to celebrate the sheer creativity and hard work that photographers put in their photos to bring alive the emotions and create a wider impact.


For the same, the brand showcased six renowned photography experts who came together to reflect upon their most memorable shot. They further shared their experiences on how much pain and efforts were taken to get that one perfect shot, which in the end became worth their time. Through this film, Canon India invites photography enthusiasts to come forward and share their #BehindTheShot story/images and be part of this creative journey with the brand. In addition to this, Canon India organized an online round table discussion where 7 Ace photographers came on a common platform to discuss about their passion for photography, and further address audience queries.


The brand also unveiled the latest chapter of its award-winning digital campaign #ShiftYourFocus, wherein the brand acknowledged nature’s timeless contribution to art and photography. As part of the brand’s CSR efforts, Canon India also conducted a photography workshop for 10 children from its adopted SOS Children’s Village in Faridabad, to foster the imaging culture amongst the youth. The session was undertaken by Canon India employees to educate children about photography as a profession and the basic skills required for the same in case they want to make it as a career.


Sharing his thoughts on this commemorative day, Mr. Manabu Yamazaki, President and CEO, Canon India said, “Amongst various forms of art, Photography steals the limelight of being one of the most beautiful and expressive forms of art, capable of bringing out numerous emotions to life. And what better occasion other than the World Photography Day, to admire and rejoice this art, thereby fueling the everlasting passion of photography amongst its patrons. As one of the leading brands in the imaging industry, we constantly endeavor to spread the very joy of photography across communities through all means available. To make the day larger than life, Canon India is all set to encourage the imaging culture by organizing virtual photography workshops, a live webinar with Canon Ambassadors along with social media campaigns for all the photography fanatics in the country.”


Mr. C Sukumaran, Director, Consumer System Products & amp; Imaging Communication Business, added, “We at Canon, have always believed in empowering photographers and honoring their hard work, and further spread the knowledge of photography. Our campaign #BehindTheShot is an ode to photographers and their creative genius and we want to celebrate the endless hours that they put in to make a picture perfect. We also take pride in our portfolio of cameras and lenses, which has been delivering a unique and engaging experience for photography enthusiasts across genres. To promote the growth of the industry, we endeavour to constantly evolve with the changing consumption trends and come up with industry-first innovations for our customers.”


The brand has also introduced several regional workshops and webinars to reach out to customers and cultivate the passion of photography. In the northern region of the country, Canon India reached out to 1000+ photography enthusiasts through their specially curated photography workshops and webinars led by select Canon trainers and mentors to cover themes like Film making & Cinematography, Portrait & Lighting Photography, Product and Wedding Photography, Street/ Travel Photography and an introduction of EOS R5, EOS R6 and RF lenses. In addition to this, Canon has also planned an interschool photography competition in association with Bal Bharti school, Noida which will see participation from over 100 schools.


While in the west region, Canon India has organised webinars with brand mentors including Aishwarya Sridhar, Pritesh Rao and Canon trainer conducted sessions with Symbiosis Institute, Cuncolim United Higher Secondary School and Subhash Photo respectively. In the south region, Canon conducted webinars covering topics such as food, wildlife, new-born and product photography with up to 300 participants in attendance.


In the east region, Canon conductied online webinars led by mentor Anoop Guha, for Durgapur Silpanchal Photographers and KIIT University students. Additionally, they participated in an exhibition organized by Photography Charchaa (Kolkata) and in a live demo activity organized by Dum Dum photography association.

Fujifilm India Inaugurates Experience Centre at Museo Camera Centre Gurugram

Fujifilm announced the inauguration of its Experience Centre at Museo Camera Centre for the Photographic Arts, Gurugram. The Fujifilm Experience Centre, in collaboration with Museo Camera, will be the first-of-its-kind where the company will be conducting monthly workshops with their X Ambassadors.


Inaugurating on World Photography Day, Mr. Koji Wada, Managing Director, Mr. Masaki Zenko, Senior Manager of Photo Imaging Division and Mr. Arun Babu, General Manager Electronic Imaging and Optical Devices Division at Fujifilm India were present at the centre. To encourage consumers to learn new skills in photography, Fujifilm India will run a series of workshops every month with their X-Ambassadors.


On World Photography Day, the company is organizing a special six-hour long workshop on the “Art of Travelling” with X-Ambassadors, hosted by esteemed photographers like Dinesh Khanna, T Narayan and Sundeep Bali. These influential and renowned photographers will discuss Culture & Heritage, Documentary & Wildlife and Commercial & Travel centered around the theme of Travel and Photography. The workshop is open to all consumers at a nominal fee and will begin at 11:00 AM on 19 th August 2021 at the Fujifilm Experience Centre in Museo, Gurugram.


Commenting on the inauguration, Mr. Arun Babu, General Manager Electronic Imaging and Optical Devices Division, Fujifilm India Pvt Ltd, said, “We are excited to launch our first ever Experience Centre at Museo Camera Centre for the Photographic Arts, Gurugram. The state-of-art center will be a hub for conducting educational workshops for photography enthusiasts and showcase our extensive line of products. Fujifilm has been a pioneer in camera & its equipment's and with our X Ambassadors on board, we are pleased to share our combined expertise with young professionals and photography enthusiasts. Museo Camera Center is a symbol of bringing the best of the photography world together for everyone and we are happy to be partnering with them."


Alongwith the workshops, Fujifilm will display their extensive product line-up through a demo and product experience zone. Customers will get to experience the complete range of Fujifilm X and GFX mirrorless cameras here. At the Museo, consumers will also get a chance to seek inspiration from the photographs clicked by renowned photographs and displayed at the Centre’s Gallery.

Shaba – A film by Ami Vitale

In the mountains of northern Kenya, a Samburu community is doing something that has never been done before. They have built an elephant sanctuary for orphaned elephants, where they rescue and raise them with the ultimate goal  to reintroduce them back into the wild. The sanctuary isn’t just about saving elephants; it’s about breaking down stereotypes and redefining wildlife management. When people realize that they can benefit from healthy elephant populations, they’re proud to take care of wildlife. 

Reteti is also empowering young Samburu women to be the first-ever women elephant keepers in all of Africa. At first, the community didn’t think there was a place for women in the workplace. Now, the success of these women elephant keepers is unlocking new possibilities and setting a powerful example for young girls hoping to pursue their dreams. It’s also changing how the community relates to elephants. Schoolchildren who have never seen an elephant before or who were afraid of elephants visit Reteti and experience these elephants up close. They then realize they can grow up to be a veterinarian or an elephant keeper.

In the past, the local people weren’t much interested in trying to save elephants. A rescued calf had to be transported to Kenya’s only orphanage, some 240 miles away, near Nairobi. If successfully rehabilitated, the youngster would have to be released into Tsavo National Park, with no hope of reunification with its original herd way to the north. But now, elephant orphans can be returned to their home ground, where they’ll have a good chance of reconnecting with their relatives.   

What’s happening here, without fanfare, is nothing less than the beginnings of a transformation in the way the Samburu people relate to wild animals they have long feared. This oasis where orphans grow up, learning to be wild so that one day they can rejoin their herds, is as much about the people as it is about elephants. 

Since September 2016, they have rescued over 35 elephants and returned ten back to the wild. This is the result of a widely recognized and expanding grassroots movement of community-driven conservation across northern Kenya; a movement that is growing new economies, transforming lives and conserving natural resources.  

Shaba is an 11-minute short film about the sanctuary that will be available on-demand and all ticket sales go directly to support the elephants and their incredible keepers. It will be available until the 31sth of August at shabafilm.org

The film is about an orphaned elephant named Shaba who arrived traumatized after poachers killed her mother in front of her. It took weeks for the team at Reteti to finally forge a connection with her and Shaba soon became the matriarch of the entire orphaned herd. She became instrumental at the sanctuary, caring for each new orphan that arrived and teaching the keepers how to be better caretakers. This is a story about learning to trust those that we fear. Shaba teaches us about love and our connections to all of life around us.

Sony launches ZV-E10 vlogging camera with 24.2-megapixel sensor

Sony has recently launched the Sony ZV-E10 mirrorless camera in India. It is the second camera of the ZV-series after the Sony ZV-1, which was launched in 2020. This series camera is targeted towards video content creators, and by launching the Sony ZV-E10, the company has pumped up the concept of vlogging to next level. This is because the Sony AV-E10 displays various vlog-specific features. While some of the features have been acquired from Sony ZV-1, such as the Bokeh Switch button and Product Showcase setting, there are some new features as well enclosed in the Sony ZV-E10.


Unlike the ZV-1, this vlogging camera comes with interchangeable lens options. Now consumers can attach the company’s E-mount prime lens, telephoto lens, zoom lens, macro lens, ultra-wide lens, or fish-eye lens to the camera.


Sony ZV-E10 features a 3-inch side flip-out touchscreen LCD panel. It is armored with a 24.2-megapixel APS-C Exmor CMOS sensor. It can shoot 4K videos at 30fps, and Full HD videos up to 120fps. It comes with an 11fps continuous shooting supported by the camera. The real-time eye tracking feature works for both – animals and humans – while shooting images.


Sony ZV-E10 has a dedicated button to change between Slow and Quick mode, Photo and Video mode. This allows users to easily shoot slow motion videos without going into settings manually. A standard and active mode image stabilization is present in the camera for taking firm video footages.


One of the highlights of the latest vlogging camera is that users can livestream without any hassle. Users can livestream directly through the camera using the USB-C cable attached to their desktop, or a laptop. The camera also has headphone and microphone ports.


The camera comes in two colour variants – black and white. The white colour option is new and looks beautiful. The camera body is priced at Rs. 59,490 for body only and Rs. 69,990 with Sony E 16-50mm f/3.5-5.6 PZ OSS lens.


Photoshop tips and tricks

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Photoshop is an marvelous instrument for graphic design, but there is certainly a lot to learn for photographers, and there’s always more to rule for those who are already experienced. If you’re currently working as a photographer and editor and looking to modify your skills, you probably find that time is a major restriction to improve your knowledge. If so, you will need to develop a plan to enhance your skills step-by-step in the time that you have. If you are an aspiring editor, you may have no idea where to start in order to achieve the level of success of some of the Photoshop masters that we see online or on YouTube. In this, article we’ll look at the steps you can take to increasingly build your skills using tools that are already available.



  1. Follow Tutorials

    There are number of websites or blogs or youtube videos that focus on supplying superior quality tutorials for photographers. There are a increasing amount of other websites and blogs that regularly publish Photoshop tutorials. All of these places are precious resources for enhancing your skills, whether you want to develop particular skills or just looking to modify in general. In order to take benefit of the tutorial sites that are accessible, subscribe to a a couple of sites that you like the most so you don not miss out on new ones (you can also bookmark other tutorial sites in case you want to find them afterwards). With the number of content available in market, you will never be able to work through each tutorial, and you are unlikely to have an involvement in all of them anyway. Try to select one or two per week to try on your own. For most of us, learning is a easy step when we are actually doing things ourselves, so working while reading the tutorials is necessary rather than browsing through them.



  1. Experiment

    The perfect way to learn something new is to experience it for yourself. While tutorials are helpful, you should also take out some time to just experiment on your own to see what magic you can create. You can try to apply things you have learned through tutorials, or just experiment with things you are not well-known with. Photoshop has so many various functions, features and settings that you will really need to become well-known in order to understand their potential. Experimenting will open up your creativity and help you to get more handy with Photoshop. To put the lessons you learn from others into practice by your own, you will need to do some experimentation and adaptation. There may be some tutorials that teach you precisely what you want to do, but more likely they will teach you a skill or technique that can be used, but you’ll need to set it to fit with your project or image.When experimenting, find something that suits best for you in terms of learning new tricks.

  2. Start with basics

    There’s so much to learn with Photoshop and so many outlook that it is important to get a hold of the basics before attempting to move on the advanced. Like anything else, the basics of your Photoshop knowledge is will help you in future. If you are beginner, rather than trying to follow with advanced tutorials, take some time to get your perfect hands on the basics before anything else. Start with tutorials on all of the basics of Photoshop, like the interface, the tools, shortcuts and more. Having a proper knowledge of these items will make it much easier when you want to work on advance part later. After that start to cover topics as typography, web components and photo manipulation and then you can move to advanced tutorials.

  3. Participate in groups and get reviews

    After you have learned some tutorials and you have done some experiment by your own, it is helpful to get feedback and review from other designers as well to improve of the parts which are still not perfect. There are groups of graphic designers on social media all over the place that can be excellent for feedback and review. There are hundreds of groups for designers that are not connected with a particular blog or websitewhere you can get honest reviews for your experiment. Groups are great spot to share your work with other designers or photographers who are also enhancing their own ability. You can get active by giving honest feedback to other people on their work, and you will get more result on your own work indirectly. If you are interested in a place where you can share your experiment to continue the learning activity, try some Flickr groups.

  4. Find an pro to follow

    Regardless of what field you are into, following and learning from a professional can be highly helpful, and Photoshop is no different. If you want to become a good editor, find someone that you look up to and pay close attention to their work. Fortunately, being in this field that is related to technology, it is easy to find experts online and see their work, read their blogs, and interviews.These interviews provides information about their lives and their careers that can help you in your own work and career. If you already admire someone, subscribe to their blog, search for them on social media, keep an eye on their daily uploads. If you do not have any expert you admire, concentrate on work that you like in groups, see what stands out to you, or find a particular tutorial writer that has a mode which you acknowledge. In some cases you may be able to get in touch with the particular person through their site or through profiles on social media and having a conversation with them will help you more to learn.