It is said that a brand name and its logo are supposed to project what the company, its people and their objective are. One of the first things that any organisation must decide on is its logo, or, as in our case, its masthead. But over the years every business undergoes transformations of some or the other sort. And the logo Asian Photography has a similar story.

It was 25 years ago when the journey of this magazine started, but Asian Photography was not always known by the same name. In fact when Mr. Trilok Desai, MD and Publisher, SAP MEDIA WORLDWIDE LTD started the company, the flagship title was Amateur Photography. The magazine in those days was much like the nascent stage of the industry then. The designs were very 80s and the content and images all seemed to lack a certain punch, compared to current standards. Amateur Photography and its logo were adopted for almost a decade before our current brand name Asian Photography came into existence.

The current name of the magazine was adopted in order to give it a new look, dimension and feel, and alter the content accordingly. The ideology behind using the word “Asian” was to encapsulate the beauty of Asia and cover a larger footprint beyond just India. It was also to standardise the look of the masthead as per international standards, since the magazine had started broadening its horizons on the international map.

The look of our masthead projected style, elegance and class. All of these would work together to deliver crisp and precise content to our readers of 25 years. But gradually, we grew from a small, promising child into a full grown successful human being. Around six years back we started the APAC edition of Asian Photography, instituted an awards set that is unquestionable and gave birth to the idea of Top 10 Most Influential People in Photography.

The journey of our magazine has been nothing less than that of a child actor. From a child artist to a full-fledged superstar today, the last few years have seen exponential growth of our magazine in many spheres. And in line with all that we have been through, we feel that our journey has just begun. In these 25 years we have come a long way, and all that time has also shaped us into who we are today. That is the reason why we felt that on the even of our 25^th Anniversary it was time to project our presence as a much stronger and a more passionate brand that we have become today. And thus, the change in the logo, style and design of the magazine from the January 2013 issue of the magazine.

We hope that you like the new look, design and content of the magazine.

Bhavya Desai

All India Photographic Trade and Industry Association (AIPTIA) is holding the 18^thedition of Consumer Electronic Imaging Fair this year at Pragati Maidan, New Delhi. It is one of the biggest exhibitions involving the photographic trade industry, across the world. The Consumer Electronic Imaging Fair, earlier known as Photofair, will go on from the 3^rd of January till the 6^thof January, where a slew of the major brands in the industry will showcase their upcoming as well as existing line of products.

AIPTIA, through the Photofair, brings together the biggest brands in the imaging industry at one venue every year in order to encourage interaction with their consumers.  Based out of Mumbai, AIPTIA regularly conducts workshops and seminars in the imaging field for the members of the industry.  Like every year, Photofair this year is also expected to showcase the latest, state-of-the-art cameras, studio equipment, accessories etc. from the biggest brands in their respective industries.

EXHIBITION TIMINGS: 10.00 am to 6.00 pm

·        Exclusive Business Hours: 3rd & 4th January, 2013 from 10.00 am to 12 noon.

·        Visitor Hours: 3rd & 4th January, 2013 from 12 noon to 6.00 pm

         5th & 6th January, 2013 from 10 am to 6.00 pm.

If you are planning to make a visit on the last day do remember that visitor’s entry will only be allowed till 16.00 hrs on the last day of the event.

In an attempt to put an end to the bankruptcy it filed earlier this year, Kodak has sold patents worth $525 million to an assortment of bidders in order to re-enter the imaging market. Intellectual Ventures (IV) and RPX corps, who have some of the world’s biggest technological companies, have bid to acquire the patents. According to court documents, some of the said companies include Adobe Systems Inc, Amazon.com Inc, Apple Inc, Facebook Inc, Fujifilm, Google Inc, Huawei Technologies Co Ltd, HTC Corp, Microsoft Corp, Research In Motion Ltd, Samsung Electronics Co Ltd and Shutterfly Inc.

With this step Kodak is trying to bring itself back into the industry in early 2013, as had been was one of the major imaging brands in the world for a long period of time before it filed for bankruptcy earlier this year.. The said agreement is currently up for approval in the US Bankruptcy Court in Manhattan, New York under a certain chapter 11, which gives time to a company to rearrange its assets and liabilities. As it is still present in the market by the virtue of some of its digital businesses, Kodak making a comeback as a big player in the imaging market doesn’t look very far-fetched after this deal. 

With the onset of the festive season in the coming week, Nikon announced the launch of the follow up on the Nikon D5100 in the form of the D5200, an entry level DSLR with an improved DX-format CMOS sensor and an effective megapixel count of 24.1 megapixels. The camera comes with the EXPEED 3 processor, which is also found in the Nikon D4. The D5200 is aimed at photographers who want quality but at an affordable price. Mr. Hiroshi Takashina, Managing Director, Nikon India said about the release, “The announcement is a testimony to Nikon’s leadership in the DSLR category. We have specifically designed this new DSLR to provide users with excellent performance that can be achieved by other higher-end models. With this launch, the consumers will now be able to capture highly flexible image expression, and reliability that ensures beautiful pictures.”

The D5200 sports a swing out style Vari-angle LCD, which will help the users capture complicated macros as well as self-portraits, something which is very much missing from the D5100. The primary motive of the brand in releasing this product is to provide a high-quality option to photographers in a compact and affordable body. Also, after Canon upgraded its entry-level series to the 650D, Nikon now has a contender to vie for the same spot, as the D5100 was lagging a little behind in terms of specs when it comes to current market standards.

The camera is also equipped with a large sensitivity spectrum; from ISO 100 to ISO 6400, which can be further raised to Hi 2, which is an effective ISO of 25600, the same as the D5100. The D5200 is able to connect wirelessly through the Wireless Mobile Adapter WU-1a as well, so that you can connect it to your smartphone and share your photographs instantaneously. The smart device, once connected wirelessly to the camera, can also be used to remotely control the camera. Apart from that, there is an option to create HDR images on the camera, something not there in the D5100.

The Nikon D5200 will be available in three colours – black, red and bronze. Priced at an MRP of Rs. 46,950, the camera does not sound expensive at all. The kit contains the D5200 body & an AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR kit lens. The camera will be available from December 2012 across pan India, and as Nikon has released an entry-level entrant into the market after a long time, we’ll definitely be reviewing it as soon as it’s on the market shelves. We give you a small preview on the differences between the D5100 and the D5200 below.

D5100 vs D5200

Sensor: The D5100 is equipped with a 16.2 APS-C sensor, whereas the D5200 is a 24.1 megapixels DX-format CMOS sensor. Which one performs better will only be seen once the D5200 enters the Indian imaging market.

Shooting speed: The D5200 is capable of shooting continuously at 5 fps, whereas the D5100 is 4 fps.

AF points: 39 in the case of D5200, 11 for D5100.

Video: The D5200 shoots at 1080p/30fps with a built in stereo microphone, while the D5100 also shoots at the same rate but with a built in mono microphone.

Wireless Connectivity: The D5200 is compatible with wireless WU-1a adapter; The D5100 is not compatible with any.

Metering: The D5200 uses 2016-pixel matrix metering, whereas the D5100 uses 420-pixel metering.

Look: There is a choice of three colours in the D5200, whereas the D5100 only comes in black.

The festival season (primarily Diwali) is that time of the year when all the imaging brands in the market announce exciting new offers and discounts to attract more customers. As competing brands are always trying to outdo each other, the users are usually the ones who get the best out of these deals. Let us give you a quick rundown on what to buy this Diwali.

Sony

Sony has a lot of offers lined up for its consumers this festive season, including the lucky draw ‘This Diwali Bond with Sony’, which is in collaboration with the upcoming James Bond movie- Skyfall. Talking about cameras, Sony has recently added the full-frame α99 with interchangeable lens and Cyber-Shot DSC-RX100 to its range of products. Customers will also receive free 4 GB Sony memory cards and original carrying cases in the box on the purchase of any Cyber-shot or Alpha camera.

Canon

Canon’s new product range for this festive season (Onam till Diwali) includes 23 cameras and 9 new lenses. Moreover, Canon has also announced a price drop of Rs. 500 – Rs. 11,000 for 16 models, 3 DSLRs and 13 digital cameras.

Nikon

This Diwali Nikon will be handing out free United Colours of Benetton watches with its compacts, the Coolpix L25 and the Coolpix L26. Apart from that, Nikon is also offering gold-plated Parker pens on the purchase of the point-and-shoot Coolpix S2600, Coolpix S3300, Coolpix S4300, and Coolpix S6300. A camera pouch, 4GB memory card, and an HDMI cable will also be available with all the compatible Nikon models during the time of Diwali. Do check their official site for revised prices as well.

Fujifilm

Social media platforms have become one of the biggest touchpoints for all the imaging brands. This year Fujifilm has organized a competition for its Facebook users, where you stand a chance to win a FinePix JZ100 digital camera.

Consumers can log onto https://www.facebook.com/fujifilmindia for further details. Apart from that, you can also win a Benetton bag worth Rs. 1299 /- on the purchase of any Fujifilm Digital Camera.

Do check all the options available online before making a decision, as sites like Amazon and Flipkart also announce offers of their own on selected products. As Diwali is almost here, brands are announcing more exciting schemes and offers by the minute, so do keep yourselves updated on the latest.

Happy Diwali, and Happy shooting!

The annual Canon PhotoMarathon is back this year, with a record-breaking number of participants expected in the highly-anticipated competition, up from 2,078 in 2011. This year’s event, Canon PhotoMarathon X, is the tenth edition of the largest photo competition in the region and promises participants lots of exciting prizes and a never-seen-before Celebrity Challenge. The event will see the local photography community participating in the Singapore leg on 3 November at Marina Bay Sands. The Canon PhotoMarathon is also held in various countries in Asia including India, Indonesia, Malaysia, Thailand and Vietnam.

“Canon PhotoMarathon X marks our 10th Canon PhotoMarathon in Singapore. The growing local interest in photography is clear; over the past decade, we’ve not only seen an increasing number of participants, but also a significant improvement in the quality of the photos submitted. I believe the Canon PhotoMarathon will continue to be an event that photographers of all levels come together and have lots of fun while learning from one another and sharpening their photography skills,” said Andrew Koh, Senior Director and General Manager of the Consumer Imaging and Information Products Group, Canon Singapore.

The age-old debate of whether the camera-phone will replace the digital camera has resurfaced again. With the onslaught of sophisticated camera-phones flooding the market, this year Photokina witnessed it as one of the trending topics at the show. The global smartphone shipments touched 482 million units in 2011 and are expected to touch 600 million units in 2012, and with Apple and Samsung slugging it out as the top-ranking vendor in terms of shipment volume, the race is only going to get hotter.

According to the new report by the Global Industry Analysts, Inc. The world market for digital cameras is projected to reach 155 million units by the year 2017. Growth will be primarily driven by continued digital advancements in photography, growing popularity and consumer acceptance of digital single lens reflex (SLR) cameras, and falling product prices. The strong demand in developing Asian and Latin American countries also bodes well for the future of the market.

TechNavio’s analysts forecast the Global Digital Camera market to grow at a CAGR of 10 % over the period 2011-2015. One of the key factors contributing to this market growth is the increasing demand for digital cameras in emerging markets. The Global Digital Camera market has also been witnessing the availability of user-friendly image processing software. However, the increasing smartphone penetration could pose a challenge to the growth of this market.

These devices and tablets are eating all other electronics alive, says the Consumer Electronics Association (CEA), the organizer of the “The Consumer Electronics Show” held early this year. “Smart phones and tablets are really sucking up most consumer spending,” said Steve Koenig, director of research at CEA, during an opening keynote outlining key trends for the industry this coming year. The massive growth of mobile is cannibalizing sales of almost everything else in the CE space, from game consoles to PCs, TVs, DVD players. MP3 players, digital cameras, home audio and even printers.

According to Koenig’s numbers, sales of almost all consumer electronics products will slow down or go negative in 2012 thanks to explosive growth of just two categories: tablets and smart phones. Outside of mobile, Koenig said the only other bright spots are high-end DSLR cameras and ultra book mobile PCs, which are hanging in from the assault from Apple and Google.

However cameras continue to surge forward. Take for instance the numbers from Japanese manufacturers, who shipped nearly three times as many cameras in January this year as it did in the same month of 2003, when the camera phone was still in its infancy. For several years, it has been predicted that smartphone adoption would cut into digital camera sales but the exact opposite has happened, say market analysts.

There are a number of factors for cameras surviving this onslaught. Photography is a very emotive issue. People may merrily take snaps with a cell phone but it turns out that most of us won’t entrust key memories to such basic devices. Even smart phones may not meet consumer approvals. This in turn benefits the established players, because users are reluctant to entrust their photos to an untested brand. “We may be ready to try out a new brand of cellphone, laptop or TV, but when it comes to family snaps we’re more conservative. ”

Currently, smartphones are highly popular among consumers around the globe. First, they may open up new user groups but hinder the development of digital cameras. Smartphones have a large number of comparable features, such as megapixels and autofocus, but the ability to access the internet, is one of the advantages they have over digital cameras. In China, smartphones may cut out demand for low-end cameras, but at the same time, they are increasing demands for high-end models as consumers are becoming more enthusiastic about photography – this is why the share of compact system cameras is higher in Chinaand the Asia Pacific region than in European countries.

The biggest feature that makes the camera phone stand apart from the digital camera is still its capability to share images with family and friends. But many new cameras these days offer similar features, although they might not be accessed as often as a camera phone. Another point in favour of smart phones is the app store, which allows the users to access variety of fun features. 

The ease with which photos can be taken on a phone is feeding an interest in taking better photos, expanding the middle of the market into a “pro-sumer” segment of devices which cost a bit more but offer the user options so far unavailable on the mobile phone. This is driving manufacturers to push more and better technology from their upper end models into cheaper devices. Prices have fallen dramatically in the past decade. Ten years ago a 3-megapixel DSLR camera would cost $3,000; now a better quality 18-megapixel DSLR can be found for less than $500.

But Apple and Samsung could hamper camera growth. With Apple slated to ship 266 million iPhone 5 by 2013, camera sales could be affected. Smartphone shipments are expected to rise sharply from 11.2 million units in 2011 to 73.4 million units in 2015 comprising 25 % of the total mobile handsets market in India. Growth in smartphones is likely to surpass the overall growth in the mobile handset industry.  The segment is anticipated to continue its ride with a CAGR of 60 % during 2011-2015, while the mobile handsets will register a CAGR of 13 % in the same period.

With IDC forecasting total shipments of smartphones to touch one billion by 2015, an annual average growth of 20.6%, smartphones usage will continue to grow more prominent globally as consumers embrace the new technology.

For serious photographers, a digital single-lens reflex (DSLR) camera is the way to go. A DSLR allows a photographer to explore much more than camera phones, but only in the hands of photographers who know what they are doing with one.

Ultimately, the question that needs to determine your choice is whether your interest in photography is casual, or more serious. But if you have any interest in photography ranging from amateur status to the professional, you’ll want to invest in a DSLR. 

At Photokina 2012, Leica surprised its visitors by presenting the Leica M and X2 – Paul Smith edition. The Leica M is the first camera to implement a newly designed and constructed CMOS image sensor, and to feature additional focusing methods and functions like live view and full HD video capability. It unites the advantages of digital technology with a rangefinder technology that has been continuously perfected over decades. At the same time, it remains true to the values of the M-System, while expanding the opportunities offered by rangefinder photography, and, for the first time, offers compatibility with Leica R legacy lenses.

The Leica M is the first in a long line of Leica rangefinder cameras to feature a completely new development in sensor technology; the Leica Max CMOS image sensor. This 24 MP, full 35 mm format sensor was designed and constructed in collaboration with CMOSIS especially for the camera and its use with M and R Lenses. This development transfers the characteristic advantages of CCD sensors to a CMOS sensor. The sensor offers you a sensitivity range of ISO 200 to 6400. In combination with the high-performance, Leica Maestro processor, this new, full format sensor guarantees maximum imaging quality and speed. Leica M can also shoot video at 1080p HD with 24/25fps.

The Leica M offers new features like live view, live view focus, the focus tracking highlight and so on. Image composition can now take place in real time with the Live View. A useful feature for photographers using the live view is its two additional focusing methods – Live View Zoom and Live View Focus Peaking  that can be selected with the new focus button on the front of the camera.

On offer are also some interesting accessories. The new Leica R-Adapter M allows almost all R-Lenses to be mounted on the camera. Some of the other accessories are the Leica EVF2, Visoflex electronic viewfinder and a multifunctional handgrip-M with an integrated GPS module. The Leica M will be available from authorised dealers in early 2013 with an approximate rate of 6200 Euros.  

The Leica also presented a new special edition, the Leica X2-Paul Smith. The X2’s look was developed from the creative mind set of the international fashion designer by himself. You might find most of Smith’s collection of work in bright and lively colours. Likewise with the Leica he has brought life to the very look of the Leica X2 body. This special edition is limited to 1500 examples and is likely to be an exclusive lifestyle product. The metal top plate of the camera is finished in dazzling bright orange while the dials on the top, for setting the aperture and shutter speed retain the classic black design of the X2. A hand-drawn, engraved light bulb ‘doodle’, with which Paul Smith calls attention to the unusual pop-up flash on the top, is a further design highlight. The designer chose an eye-catching brilliant yellow for the metal base-plate of the Leica X2 Paul Smith edition and a premium natural cowhide leather finish in ‘Racing Green’.

Leica calls this as an X2 makeover. The camera includes a stylish camera strap and a camera protector in taupe-coloured, premium calfskin. Even the lens cleaning cloth labelled ’Paul Smith for Leica’ and a certificate of authenticity is part of the package. In addition to its own unique serial number, each camera also bears one of the series of consecutive limited edition numbers, plus a special package in coordinated colours. The Leica-Paul Smith Edition will be available at select authorised Leica dealers globally in October 2012.