Category Archives: news

Sony India launches 400-800mm Super Telephoto Zoom Lens at ₹264,990

Sony India has announced the FE 400-800mm F6.3-8 G OSS, its first 800mm super-telephoto zoom G Lens. Designed for wildlife, sports, birding, and landscapes, this lens offers high-resolution performance, fast autofocus, and superior stability with an inner-zoom mechanism that maintains its center of gravity.

With six ED glass elements, an 11-blade circular aperture for smooth bokeh, and advanced coatings to reduce flare, the lens ensures outstanding clarity. Two precision linear motors enable fast, silent autofocus, keeping up with the A9 III’s 120 fps burst speed. A focus range switch and focus hold buttons enhance usability.

Optical image stabilization allows handheld shooting without blur, while a durable, dust and moisture-resistant design ensures reliability. The tripod mount foot rotates easily for horizontal or vertical orientation. This lens is also compatible with 1.4x and 2x teleconverters, extending the range up to 1600mm.

The Sony 400-800mm F6.3-8 G OSS will be available across Sony stores and dealers in India from March 17, 2025, for ₹264,990.

Nikon India announces ‘Through Her Lens’ Season 4 Contest to celebrate Women in Visual Storytelling

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Nikon India Private Ltd. recently announced the launch of “Through Her Lens”, Season 4, a contest dedicated to recognise and celebrate the immense contribution of women in photography. The contest will remain open for submissions until March 31, 2025, inviting both women professionals and enthusiasts to participate and showcase their unique perspectives and creative storytelling.

Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd., expressed his thoughts on the occasion, saying, “At Nikon, we believe that women professionals bring a unique strength and individuality to the world of imaging. Through ‘Through Her Lens’ Season 4, we aim to amplify the voices and stories of women from diverse backgrounds who have made remarkable contributions to the industry. This
contest serves as a platform for creative expression and storytelling, capturing beauty in its most profound moments. Our goal is to celebrate their achievements, inspire aspiring talents, and reinforce the fact that women are shaping the visual narratives of our world on equal footing. Let’s honour the power of women behind the camera—because the world looks even more inspiring through their lens.”

With a strong emphasis on both videography and photography, this year’s theme highlights the distinctive way women perceive and capture the world—not just through their eyes, but through their lens. Beyond merely taking pictures, participants are encouraged to create bold visual narratives, cutting through distractions and bringing focus to stories that need to be told. Nikon India invites women from all walks of life to share their moments and stories, showcasing
their unique journeys and perspectives through the lens. This initiative encourages women to embrace their authenticity, celebrate their achievements, and break barriers in the world of photography and videography.

A distinguished panel of renowned women photographers will judge the contest, bringing their expertise across diverse photography genres. Saumya Khandelwal, a celebrated photojournalist, captures compelling narratives through her lens, while Falguni Kharwa, a specialist in newborn and maternity photography, beautifully preserves life’s most delicate moments. Palak Maheshwari, known for her expertise in food and product photography, has a keen eye for composition and aesthetics. Arpitha S Murthy, an acclaimed wildlife photographer, captures nature’s raw beauty and untamed stories. Together, these accomplished jurors will assess the submissions based on creativity, storytelling, and visual impact, ensuring that the most compelling and inspiring works are recognized.

The winners will be awarded exclusive Nikon cameras and special prizes.
→ 1st Prize: Nikon Z f + NIKKOR Z 35mm f/1.4 S
→ 2nd Prize: Nikon Z 30 + NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR
→ Consolation Prizes: Nikon will award ₹20,000 vouchers to select rising stars based on merit (The number of vouchers will be determined based on the quality of submissions).
Participants can enter the contest by sharing their best Nikon-shot videos or images on Instagram, mentioning the camera and lens used, and tagging Nikon India along with the contest-specific hashtags #HerLensHerStory and #THLS4. Participants must upload their photos/videos shot on a Nikon camera to Instagram, tagging Nikon India and mentioning the camera and lens used in the caption.

Submissions will be judged on originality, storytelling, and visual impact. By launching “Through Her Lens”, Nikon India continues its commitment to celebrating the fearless creativity of women in photography and videography. The initiative is more than a contest—it is a movement to elevate women’s voices in the world of visual arts. It’s time to frame the world through her eyes, her perspective, and her voice. It’s time to frame the world through her lens.

HONOR Rolls Out MagicOS 9.0 for HONOR 200 Series in India

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HONOR, a leading global provider of smart devices has officially released the MagicOS 9.0 update for HONOR 200 and HONOR 200 Pro, bringing new features and enhanced security.

This update delivers crucial performance and security enhancements, including the Android February 2025 security patches, and introduces a slew of new exciting AI features like AI Translate, AI Photo Editor, AI Notes.

The Key Features of the MagicOS 9.0 include:

Enhanced Performance and Security: Incorporates the Android February 2025 security patches for enhanced system security.
AI Translate: Real-time interpretation for meetings and lectures. Supports automatic language detection for seamless communication in business and travel.
AI Notes: Voice-to-text and real-time translation. Allows users to automatically transcribe minutes of a minutes, supporting multiple languages and dialects, with a one-click summary feature.
AI Photo Editor – Extract subjects from images, moving photos, and paused videos.

Restore old or damaged faces
Expand images and apply AI-powered filters for creative enhancements

New Gesture Access: Pinch with two fingers on the home/lock screen for personalised space.
Redesigned UI: New icons, cards, and Control Center for a fresh aesthetic.

RED Digital Cinema releases V-RAPTOR [X] Z and KOMODO-X Z cinema cameras compatible With Nikon Z Mount

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RED Digital Cinema, a subsidiary of Nikon Corporation, has announced the release of the V-RAPTOR [X] Z Mount and KOMODO-X Z Mount digital cinema cameras. These cameras integrate the Nikon Z mount, expanding lens compatibility for filmmakers and content creators.

Part of the new Z CINEMA series, co-developed by Nikon and RED, these models aim to provide flexible solutions for cinema and high-end production. The Nikon Z mount’s large diameter and short flange distance allow users to leverage a range of lenses, including NIKKOR Z lenses for sharp rendering and minimal aberration. The cameras also support Nikon F lenses via the Mount Adapter FTZ II.

The V-RAPTOR [X] Z Mount features an 8K VV global shutter sensor, offering a wide dynamic range and improved color capture. The camera includes RED’s Global Vision tools, designed to maintain details in highlights and varying lighting conditions.

The KOMODO-X Z Mount, equipped with a 6K Super 35 global shutter sensor, supports 6K recording at up to 80 fps and 4K at up to 120 fps. The camera is compatible with RED’s R3D Redcode RAW format, allowing efficient video data management and grading flexibility.

Both models support power zoom control for the newly-launched NIKKOR Z 28-135mm f/4 PZ lens and enhanced autofocus. Both these cameras will be available through RED Digital Cinema Inc and authorized RED dealers.

Nikon Releases NIKKOR Z 28-135mm F/4 PZ Videography Lens

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Nikon India Pvt. Ltd. has announced the launch of the NIKKOR Z 28-135mm f/4 PZ, a power zoom lens designed for full-frame Nikon Z-mount mirrorless cameras. First revealed in October 2024, this lens is tailored to meet the demands of professional videographers, offering seamless zoom control, minimising focus shifts, and can resolve 8K video.

According to Sajjan Kumar, Managing Director of Nikon India, the lens is built for dynamic video production, providing smooth operability and versatility. Its power zoom mechanism allows for precise zoom control across 11 speed settings, while the internal zoom design ensures stability, especially when using a gimbal.

Ideal for documentaries, weddings, and solo shoots, the lens offers a wide focal range with a minimum focus distance of 0.34m at the wide end.

Designed for professional setups, the lens supports matte boxes, follow focus systems, and remote zoom control via Nikon’s NX Tether, SnapBridge, and NX Field. It also features Nikon’s Meso Amorphous Coat to reduce flare and ghosting, a stepping motor (STM) for silent autofocus, and a fluorine coating for dust and water resistance.

With this release, Nikon continues to push the boundaries of imaging technology, empowering filmmakers and content creators with cutting-edge tools for high-quality video production.

Nikon announces NIKKOR Z 35mm F/1.2 Lens at ₹2,57,995

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Nikon India Pvt. Ltd. announces the launch of the NIKKOR Z 35mm f/1.2 S, a high-performance wide-angle prime lens designed for professional photographers and videographers. With its fast f/1.2 aperture, this lens delivers exceptional detail, depth, and beautifully soft bokeh, making it ideal for portrait, street, and wedding photography, as well as cinematic video production.

As part of Nikon’s S-Line series, the NIKKOR Z 35mm f/1.2 S ensures outstanding optical performance with three ED glass elements and one aspherical ED glass element, minimising aberrations and maximising sharpness. Advanced Meso Amorphous, Nano Crystal, and ARNEO coatings significantly reduce ghosting and flares for superior clarity. The lens’ multi-focussing system, powered by stepping motors (STMs), provides fast and precise autofocus for both stills and video.

Optimized for videographers, the lens ensures smooth exposure transitions, suppresses focus breathing, and features a click-less control ring for silent operation. With dust and drip resistance, it is built for reliability in challenging shooting conditions.

Sajjan Kumar, Managing Director of Nikon India, stated that the NIKKOR Z 35mm f/1.2 S exemplifies Nikon’s commitment to pushing the boundaries of optical excellence, offering professionals a powerful tool to elevate their creative expression.

The NIKKOR Z 35mm f/1.2 S will be available soon at authorized Nikon dealers and online stores.

National & Regional Awards: India Winner Announced

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Sony India recently revealed Rajeev Gaikwad as India’s National Award winner for the Sony World Photography Awards 2025.

The National & Regional Awards programme is an initiative set up by Sony and Creo under its photography strand the World Photography Organisation to support local photographic communities around the world, with 56 countries taking part this year. Across this year’s Awards over 419,000 images from over 200 countries and territories were submitted to the Sony World Photography Awards 2025.

National and Regional Award winners were selected from the Open competition, which champions the best single images taken in the past year.

Rajeev Gaikwad was anonymously selected by judges for his photograph Phantom Bloom, entered into the Object category of the Open competition. Amidst a vast abandoned waste marble dumping yard in Kishangarh, Rajasthan, a lone tree reaches towards the sky, its bare branches a testament to its resilience. Hanging from the branch, the vivid burst of colour of the two bags introduces a touch of humanity. In this image, the photographer reflects on the delicate balance between nature and human presence in an unforgiving landscape.

Growing up on the surreal outskirts of Aurangabad, Maharashtra, I found inspiration in the dreamlike rural landscapes around me. Photography became my way of preserving moments and telling stories, blending realism with a touch of surrealism. My work focusses on capturing emotions, connections, and the beauty in the mundane. I Always aim to share my unique perspective and inspire others to see the world through a creative and thoughtful lens.

Commenting on his win, Gaikwad said, “Being shortlisted for the Sony World Photography Awards is a surreal and humbling experience for me, I feel completely Blessed. It’s an honor to have my work recognised on this esteemed international platform.

As India’s National Award winner, Rajeev Gaikwad receives Sony digital imaging equipment and will be included in the Sony World Photography Awards exhibition and book.

The overall winners in the Student, Youth, Open and Professional competitions of the Sony World Photography Awards 2025 will be announced on 16 April and will go on display as part of the exhibition at Somerset House, London (17 April – 5 May 2025)

This year’s National and Regional Awards winners are:

Bangladesh - Syed Mahabubul Kader — **Bangladesh Winner — © Syed Mahabubul Kader**

**Indonesia Winner — © Sim Jhones Gozali**

**Philippines Winner — © Renzer Rev Damaso**

**Nigeria Winner — © Nsikanabasi Effiong**

**South Africa Winner — © Werner De Kock**

**Qatar Winner — © Ridhwan Mohammed Rafi**

**Saudi Arabia Winner — © Mohammed Muhtasib**

**Sri Lanka Winner — © Sasindu Pramuditha**

**Uzbekistan Winner — © Mubina Fayzullaeva**

**United Arab Emirates Winner — © Donell Gumiran**

**Republic of Korea Winner — © Kibong Nam**

**Czech Republic, Slovakia, Hungary, Romania, and Moldova Winner — © Peter Svoboda (Slovakia)**

**Latvia, Estonia, and Lithuania Winner — © Ieva Gaile (Lithuania)**

**Croatia, Slovenia, Serbia, Montenegro, Kosovo, Bosnia and Herzegovina Winner — © Marko Buntić (Croatia)**

**Cyprus, Greece, Bulgaria, and North Macedonia Winner — © Panagiotis Rontos (Greece)**

**Latin America Winner — © Lucero Mora Ardila (Mexico)**

FUJIFILM India Unveils X-M5 Mirrorless Camera at ₹77,999

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FUJIFILM India has launched the highly anticipated FUJIFILM X-M5, the latest addition to its renowned X Series of mirrorless digital cameras. Known for its compact design, cutting-edge technology, and exceptional image quality, the X-M5 sets a new standard for photography and videography enthusiasts.

Weighing just 355g, the X-M5 is the lightest camera in the X Series and features a 26.1-megapixel back-illuminated X-Trans™ 4 CMOS sensor and the advanced X-Processor 5 engine, delivering professional-grade performance in a lightweight body. Its innovative subject-detection autofocus, powered by AI, can track animals, vehicles, and more, ensuring precision in diverse shooting scenarios.

The X-M5 boasts impressive video capabilities, including 6.2K/30P 4:2:2 10-bit recording, 4K/60P, and 1080/240P, complemented by a powerful digital image stabilizer for smooth footage even during handheld shooting. The camera also introduces a Vlog Mode with intuitive touchscreen controls and a 9:16 vertical shooting feature tailored for social media content.

With a high-quality design, compact size, and versatile features, the FUJIFILM X-M5 is perfect for professionals and enthusiasts, empowering them to explore new creative horizons. Available soon across India, the X-M5 is poised to redefine visual storytelling.

Sony Announces BURANO Firmware Update Version 2.0: Exciting New Features for Filmmakers

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Sony is unveiling the upcoming BURANO Version 2.0 firmware update, scheduled for release in March 2025. Based on feedback from the filmmaking community, the update introduces significant new features, improved usability, and enhanced performance.

Key highlights include expanded recording formats, such as a new 3.8K Full Frame crop mode capable of 120 fps and a 1.9K mode supporting up to 240 fps, enabling filmmakers to prioritize speed and flexibility. Anamorphic shooters can utilize the new Super 35 4.3K mode at 60 fps. Additional updates include 24.00 fps support in X-OCN 16:9 modes, a 1.8x de-squeeze setting, and expanded high-frame-rate options up to 110 fps.

Monitoring and operational improvements include standardized SDI video output across formats, breathing compensation, image stabilization metadata, and on-screen display enhancements. A redesigned interface places status information outside the image and adds View Finder Gamma Display Assist for S-Log3 monitoring. The update also supports PL Mount lens control for Focus, Iris, and Zoom using the optional GP-VR100 handgrip.

BURANO Version 2.0 enhances image output with improved S-Log3 and 3D LUT presets, better Auto Focus performance at key frame rates, and advanced exposure tools derived from Sony’s flagship VENICE system. White balance memory has been expanded from three to eight presets, and Active/High Image Stabilization is now available in Full Frame 6K and Super 35 modes.

The update further adds live event functionality, including variable ND control via RCPs, enhanced Camera Remote SDK compatibility, and tally control over LAN. Users will also benefit from ease-of-use features like media formatting from the status screen and settings for CAM ID and Reel Number.

Available in March 2025, BURANO Version 2.0 will be free to download for Indian users directly to their cameras via Mac or PC.

Western Digital introduces World’s Fastest 2TB micro SD UHS-I Card in India

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Western Digital recently introduced its first and the world’s fastest microSD UHS-I Card in 2TB capacity from its SanDisk brand. “We aim to inspire people to create more and are committed to helping content creators transform ideas into stories without worrying about storage limitations. We are happy to introduce the world’s fastest 2TB microSD card; so, people around the world have more time to focus on capturing the moment, wherever their adventure takes them.” says, Khalid Wani, Senior Director Sales, India, Western Digital.

With up to 2TB of capacity, the new SanDisk Extreme PRO microSDXC UHS-I Card is designed for modern creators offering massive capacity to capture for longer and store more. Whether you’re recording high-quality 4K UHD point-of-view video, capturing pristine high-resolution stills, or wanting to expand storage for your Android devices, laptops, or handheld gaming consoles, this microSD card delivers unparalleled performance. Now one can save precious moments with blazing fast read and write speeds up to 250MB/s and 150MB/s respectively when used with SanDisk QuickFlow microSD UHS-I Card USB-A Reader (sold separately). Further this card load apps quickly and enables smooth performance. The SanDisk Extreme PRO microSD UHS-I card withstands extreme conditions and rough handling, despite const ant use. Further, RescuePRO Deluxe data recovery software effectively restore photos, videos, documents, and other types of files in a wide range of formats that have been accidentally deleted, corrupted, or lost due to formatting. With a lifetime limited warranty, this card is built to last and provide exceptional performance for years to come.

Key features include: Ideal for action cams, drones, Android devices, and handheld gaming devices. When used with an SD adapter: cameras, including Digital Single Lens Reflex (DSLR) and Mirrorless (MIL), camcorders, laptops, portable audio recorders; Read speeds up to 250MB/s and write speeds up to 150MB/s when used with SanDisk QuickFlow microSD UHS-I Card USB-A Reader (sold separately); Capture for longer and store more with up to 2TB of storage that can hold up to 2,808 minutes of 4K UHD video recorded at 30 fps (641MB/minute); Recover and restore files with the RescuePRO Deluxe data recovery software, free, for two full years; Backed by a lifetime limited warranty, SanDisk branded cards perform over the long haul.

The range starts with the SanDisk Extreme microSDXC UHS-I Card the 2TB capacity is available at ₹16,997 MSRP, on Amazon.in.