Canon has recently stated that their interchangeable-lens digital cameras (digital SLR and mirrorless cameras) had held the top spot in the worldwide market for 19 years 1 from 2003 to 2021.

Canon developed the essential imaging system components used in its EOS series of digital interchangeable-lens cameras, including CMOS image sensors, image processors, and interchangeable lenses, with the basic concept of “Speed, Comfort, and High Image Quality” in mind. Canon continues to support the diverse needs of customers by assembling a diverse product lineup ranging from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with simple operation, as well as a rich selection of RF and EF series lenses that enable a wealth of creative expression.

Canon debuted the groundbreaking EOS Kiss Digital (EOS Digital Rebel or EOS 300D in various territories) in September 2003, at the start of digital SLR cameras. This game-changing camera, which was competitively priced and featured a tiny, lightweight design, secured the worldwide market’s top share and laid the way for expansion in the digital SLR industry. Canon has continued to release ground-breaking products since then, including the professional-model EOS-1D series and the EOS 5D series, which cleared the path for digital SLR video recording. Canon’s ambition to create the optimum lens mount and maximise the attractiveness of its new RF lenses led to the creation of the EOS R System, which debuted in October 2018. Canon has subsequently proceeded to broaden the spectrum of photographic inventiveness and new visual expression options, including the July 2020 introduction of the EOS R5, the first camera to enable 8K video recording.

Canon unveiled the EOS R3 full-frame mirrorless camera in 2021 (available in November 2021), which has the high performance and durability needed by professional and enthusiast customers, as well as eight new RF lenses 3. Canon managed to maintain its No. 1 position in the worldwide market for the 19th consecutive year while increasing its roster with new releases such as the EOS VR System.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, while also strengthening and expanding the EOS series of cameras and the RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and promoting the spread of photo and video culture.

The Samsung Galaxy S22 Ultra, S22+, and S22 smartphones have landed in India. This year, Samsung chose to launch the top S Series phone in India using a Qualcomm Snapdragon CPU rather than an Exynos chipset. In India, the new Samsung Galaxy S22 series starts at Rs 72,999. The Galaxy S22 Ultra is the highest-end edition of the S22 series and, without a doubt, the most powerful Samsung smartphone in 2022. What’s intriguing is that, despite our expectations that Samsung will discontinue the Galaxy Note series entirely, Samsung has, in a manner, morphed the Galaxy S22 Ultra into the most recent Galaxy Note handset. Of course, the Galaxy Note branding is absent, but the S-Pen pen slot can now be seen on the S22 Ultra phone itself. It should be noted that the S22 and S22+ do not support the S-Pen pen.

The 6.8-inch Edge QHD+ dynamic AMOLED 2X display on the Samsung Galaxy S22 Ultra has a variable refresh rate of up to 120Hz. The gadget offers a touch sampling rate of 240Hz for gaming. Other display options include Vision Booster and Eye Comfort Shield. The display also has an ultrasonic fingerprint scanner and a punch-hole selfie camera with a 40MP resolution and an aperture of F2.2. The gadget has dimensions of 77.9 x 163.3 x 8.9mm and weighs 229g. The Snapdragon 8 Gen 1 octa-core processor powers the Galaxy S22 Ultra. The phone has an Android 12-based One UI 4.1 interface and up to 12GB of RAM. The phone will be available in storage and RAM configurations of 8GB RAM, 12GB RAM, as well as storage choices of 128GB, 256GB, and 512GB. As previously stated, the Samsung Galaxy S22 Ultra supports the S-Pen pen, and Samsung says that the S-Pen has reduced latency.

When it comes to cameras, the smartphone has a quad-camera arrangement with 12MP Ultra-Wide, F2.2 + 108 MP Wide, F1.8 + 10MP Telephoto, 3x Optical Zoom, F2.4 + 10MP Telephoto, 10x Optical Zoom, and F4.9. With AI Super Resolution technology, the gadget provides 100X Space Zoom, including 10x Optical Zoom and 10x Digital Zoom. The S22 Ultra is powered by a 5,000mAh battery and supports wired and wireless charging speeds of up to 45W and 15W, respectively. Wireless PowerShare reverse charging is also available. In terms of connection, the gadget supports 5G, LTE, Wi-Fi 6E, and Wi-Fi Direct Bluetooth v 5.2. There is also IP68 dust and water resistance. The Samsung Galaxy S22+ and S22 have comparable features, however the key variations are in the display, camera, and battery. The Galaxy S22+ features a 6.6-inch FHD+ Dynamic AMOLED 2X Display with a variable refresh rate of up to 120Hz and a touch sampling rate of up to 240Hz in Game Mode. The Galaxy S22, on the other hand, has a 6.1-inch FHD+ display. Other display aspects are comparable.

Nikon India has just published NX Field firmware Ver. 1.1.0, a remote shooting solution for professional agencies. This version adds compatibility for Nikon’s full-frame (Nikon FX-format) mirrorless cameras, the Z 7II, Z 6II, Z 7, and Z 6.

• To use the Nikon Field system, WT-7 wireless transmitters must be linked to cameras.

• The Nikon Z 9 will be supported in the future.

The OM System OM-1 is a post-Olympus flagship camera. OM Digital Solutions, the new company formed after Olympus sold off its camera business to a Japanese investment fund, has announced its first camera. The OM System OM-1 is a flagship Micro Four Thirds mirrorless camera that serves as a successor to previous high-end Olympus models like the O-MD E-M1 Mark III.

The OM-1 name will be a familiar one to Olympus shooters a 35mm SLR camera with the same name launched the OM line in 1972. The new OM System OM-1 still has the Olympus name on the body, though the company tells DPreview that this is likely to be the last model where that’s the case.

The OM-1 has a new 20-megapixel stacked CMOS sensor and an updated CPU that allows it to capture stills at 50 frames per second with autofocus and autoexposure, or up to 120 frames per second when utilising the electronic shutter with certain Pro-series lenses attached. The OM-1 can also record 4K video at 60 frames per second for up to 90 minutes on a single battery or two hours when powered by an external source.

The body has been modified, yet it still resembles prior Olympus cameras. It has an IP53 rating for weather sealing. The viewfinder now boasts a 5.76 million-dot OLED monitor, and there’s a 1.62 million-dot 3-inch articulating touchscreen with a redesigned menu system.

At $2,199 (Approx. Rs. 1,70,000) for the body alone and $2,799 (Apprx. Rs. 2,10,00) in a kit with a refreshed 12-40mm f/2.8 lens, the new OM-1 is likely to be a hard sell for photographers who aren’t already invested in Olympus cameras. But it also looks like a big upgrade for those who are  it’s a significant overhaul that brings the Micro Four Thirds line up to date and suggests the new ownership is serious about continuing Olympus’ legacy. The availability in India is yet to be confirmed.

Nikon recently released the NIKKOR Z 400mm f/2.8 TC VR S, a fast-super-telephoto lens with a built-in 1.4x teleconverter that allows users to easily increase their reach by switching between two focal lengths of 400mm and 560mm. This “two-in-one” lens is fast and accurate, as well as sturdy, lightweight, and small, allowing users to record rapid-moving objects while on the go.

The lens, which combines cutting-edge technology with great optical performance, is an example of the superior NIKKOR Z S-Line line, which is developed to exceed industry norms in order to redefine optical perfection and assist professional photographers’ image expression. Photographers can trust on the NIKKOR Z 400mm f/2.8 TC VR S to capture a range of images properly from afar and in difficult shooting conditions, whether they are capturing people at adrenaline-pumping sporting events or in the unpredictable wilderness.

“We are delighted to introduce the first large aperture super telephoto lens, the new NIKKOR Z 400mm f/2.8 TC VR S which covers easily switchable 2 focal lengths – 400mm and 560mm with a single lens while delivering superb and realistic rendering and optical performance. It is equipped with built-in teleconverter (1.4x), a state-of-the-art autofocus technology using Silky Swift VCM (SSVCM) while achieving high speed, high accuracy and quiet AF and a unique anti-reflection coating with the highest anti-reflection performance. If we talk about Wildlife, Sports & Photojournalism, this lens will help photograph with greater ease and accuracy while having smaller size and lighter weight designed for professionals to easily carry it around.

It is an ideal combination of technological advancement and convenience, compatible for users who wish to have a super-telephoto lens equipped with a large aperture showcasing our commitment to developing the right products for our users” said Sajjan Kumar, Managing Director, Nikon India Private Ltd.

The NIKKOR Z 400mm f/2.8 TC VR S will be available at Nikon Authorized Stores in India in mid-February 2022 for INR 12,51,995.00/-.

Visit Nikon’s website for more information about the new NIKKOR Z 400mm f/2.8 TC VR S and other Nikon products.

Canon recently introduced the imageRUNNER ADVANCE (iR-ADV) DX C3800 series, as well as the imageRUNNER (iR) C3226. The iR-ADV DX C3800 series, which was recently announced, consists of four advanced A3 colour laser multi-function devices (MFDs), with the iR C3226 serving as a standalone A3 colour laser MFD. Both approaches are intended to broaden our reach among Enterprises and big organisations, Jobbers (Copy Shop Owners), the SME market, and the government sector. The iR-ADV DX C3800 series and the iR C3226 will be available in January 2022 through authorised Canon India distributors and dealers.

Because colour printing is said to have a greater visual impact as well as a more premium appearance and feel, the introduction of new colour MFDs is in keeping with Canon’s objective of providing companies with the greatest printing solutions, consequently fueling their growth by spreading the #ColoursForLife concept. Furthermore, the broad line-up of new imaging equipment provides features geared at increasing productivity and user convenience to enterprises of all kinds.

Speaking on the brand’s first product announcement of the year, Mr. Manabu Yamazaki, President & CEO of Canon India said, “With the onset of a new year, Canon India is delighted to bring forth its imaging marvels as we introduce a slew of innovative and cost-effective colour MFDs i.e., imageRUNNER ADVANCE (iR-ADV) DX C3800 series and imageRUNNER (iR) C3226. With this launch, we’re envisaging the colour MFD series to play a vital role in meeting the customer demands of economical colour printing. As India holds a huge market potential in printing across SMEs, Jobbers and Enterprise segments, we intend to play an active role in businesses adopting efficient and cost-effective colour printing, thereby painting their business success with #ColoursForLife.”

Commenting on the launch, Mr. K. Bhaskhar, Senior Vice President – BIS Segment, Canon India said, “Innovation has always been a driving force at Canon and with the introduction of the imageRUNNER ADVANCE (iR-ADV) DX C3800 series and imageRUNNER (iR) C3226 in India, we’re all set to redefine the spectrum of colour printing across businesses – small or large, ranging from Jobbers to SMEs and Enterprises. The newly launched series of colour MFDs reflect our commitment towards offering world-class technology, ease of use and high-quality printing to meet the ever-evolving customer expectations and provide them with maximum profitability, thereby ensuring business longevity. These devices are well-equipped to print vibrant image quality along with offering intuitive & safe usability for driving sustainable operations with seamless integration, further ascertaining that ‘Business Can Be Simple’. “

The new AF 135mm F1.8 FE from Samyang is a fast-aperture prime telephoto lens developed for full-frame Sony E Mount cameras but also compatible with Sony APS-C mirrorless cameras.

Since its release in 2015, the Samyang MF 135mm F2.0 ED UMC has been a popular telephoto lens due to its high resolution. Originally regarded as a portrait lens, the MF 135mm evolved to become popular for landscape and astrophotography photography as well. As a result, Samyang Optics has chosen to develop an AF evolution of this lens, increasing convenience for all users and photographic genres.

Samyang Corporation, which recently extended its autofocus F1.8 series line-up, has developed the AF 135mm F1.8 FE lens, which is packed with numerous extra functionalities to fulfil the new expectations of many individuals who previously used the MF 135mm F2.0 lens.

The new AF 135mm F1.8 FE telephoto lens is ideal for portraiture, astrophotography, landscapes, and video. It incorporates well-known features like the Focus Lock Button and Custom Switch, as well as Samyang’s new Focus Range Limiter switch. With the addition of the new AF 135mm F1.8 FE, Samyang’s Auto Focus F1.8 FE series now includes: 24mm, 35mm, 45mm, 75mm, and 135mm focal lengths, completing the range from wide-angle to telephoto.

Excellent Resolution
Unrelenting use of Samyang’s most modern optical technology has resulted in a large-aperture prime telephoto lens with exceptional corner-to-corner resolution. The AF 135mm F1.8 FE has a full-frame angle of view of 18.9 and an APS-C angle of view of 12.5. It has a brilliant maximum aperture of F1.8, which is preferred by full-frame camera users. The optical design of 13 components in 11 groups, in particular, achieves optimal resolution (1 U-ASP, 2 HR and 3 ED). When combined with Sony’s full-frame image sensor, this lens produces images with exceptional sharpness and contrast in all areas.

Capable of producing incredibly shallow depth of field with gorgeous bokeh
To achieve perfect background blur, the AF 135mm F1.8 FE has a wide aperture. By employing a short depth of focus, it effectively separates the subject from the backdrop. It also has a UA (Ultra-precision Aspherical) lens, which produces natural and polished bokeh. With this smooth bokeh, you can easily create photographs that showcase your subjects against breathtaking backdrops, whether you’re shooting portraits, close-ups, or cityscapes.

Capable of generating extremely shallow depth of field with stunning bokeh
The AF 135mm F1.8 FE offers a large aperture to provide excellent background blur. It efficiently isolates the subject from the background by using a shallow depth of focus. It also sports a UA (Ultra-precision Aspherical) lens for natural and refined bokeh. You can simply produce images that showcase your subjects against gorgeous backdrops with this smooth bokeh, whether you’re shooting portraits, close-ups, or cityscapes.

Autofocus performance that is both quick and silent
When recording video, the AF tracks the subject precisely and rapidly, and it also runs silently and smoothly. Samyang’s Linear STM (Stepping Motor) provides photographers and videographers with quieter and more precise focusing lens group control.

Improved operability and dependability
Customizable features include the Focus Hold button, Custom Switch, and Focus Range Limiter. Overall, this is a lens that meets and surpasses professional control and dependability requirements for both stills and movies.

1) Press the Focus Hold Button

By pressing this button on the lens, you may keep it fixed at that focusing distance. In the camera body’s settings, you may apply functionalities like Eye AF.

2) Personalized Switch

There is a custom switch that can be adjusted to allow quiet aperture adjustment by twisting the focus ring. Using the optional Lens Station, you may customise the setting to your liking*.

(*In the future, more functionalities will be added via firmware upgrades.)

3) On/Off switch for the Focus Range Limiter

The Focus Range Limiter is only available in AF mode, however it can help to speed up focusing once the distance from an object has been determined:

To select the focus range, slide the Focus Range Limiter forward or backward as shown:

FULL: The autofocus range is set to infinity and the minimum focus distance of 0.69m.

0.69m – 2m: The AF range is adjusted between 0.69m and 2m, making it ideal for close-up photography.

1.5m – : The AF range is set at 1.5m to infinity, which is enough for most shooting situations.


0.69m is a short minimum focus distance
Despite the fact that this is a 135mm telephoto, Samyang has efficiently controlled aberration at all focusing distances. It also features a close-up lens with a minimum focus distance of 69cm (2.26ft) and a maximum magnification of 0.243x. Small accessories and other things can be photographed with high resolution and gorgeous, soft background bokeh.

Weather-sealing and modern design
The AF 135mm F1.8 FE was designed and improved with the user’s shooting environment in mind, as well as the design characteristics. It includes a micro-patterned rubber focus ring that is comfortable to use, and the weather-sealing protects the lens from mild rain, snow, and dust.

Panasonic India recently announced the release of the LUMIX Digital Single Lens Mirrorless Camera BS1H, a new full-frame box-style camera. The LUMIX BS1H is a perfect marriage of Panasonic’s most sophisticated technology, combining the cinema-quality visual performance of the LUMIX S1H with the convenience of a box-style design. The camera has a 24-megapixel full-frame sensor with Dual Native ISO and 6K resolution, making it an ideal companion for professional filmmakers, videographers, and digital content creators. The LUMIX BS1H is priced at INR 3,39,990 and is available at all Panasonic brand stores in India.

Speaking about the launch, Fumiyasu Fujimori, Divisional Director, Consumer Sales Division at Panasonic India said, “At Panasonic, we are bullish about introducing consumers to cutting edge technologies through our diverse and future-proof range of products. Keeping the consumer requirement at the core, we have been relentlessly working towards upgrading the experience of our users through innovations, and the new LUMIX BS1H is a step ahead in this direction. With a surge in online content consumption, we have seen a rise in demand for high quality imaging solution to create superior content and LUMIX BS1H will cater to this growing need amongst the professional community and empower them with the best in class technology. Box-style cameras from LUMIX have proved their competency in applications as varied as Augmented Reality and 3D Video Production globally and we are confident that this model will do so in India as well.”

Panasonic’s new LUMIX BS1H is a cutting-edge professional image product intended to meet the needs of cinema, live-streaming, and other multi-camera customers. The LUMIX BS1H promises the best of both worlds for filmmakers looking to customise their setup for higher-end productions, as well as a better continuous recording/streaming camera for live video and other longer-form video productions, with features such as 6K video, multiple recording modes, and high connectivity and mobility. The LUMIX BS1H is capable of providing 6K resolution that delivers smooth and fine video quality, as well as a variety of recording settings that let users to capture spectacular photos in any situations by making the most of the pixels in the full-frame image sensor. The LUMIX BS1H also has heat management, which allows for long-hour use without the need for fast pack-ups during shots.

Mr. Hardeep Sarna, Sales & Marketing Head, Imaging Business Group, Panasonic India added, “With the launch of LUMIX BS1H, we aim to fulfill the demand of the professionals who are on a lookout for new-age innovations which not only meet the varied requirements of videography but also prove to be a long term camera partner. Equipped with features for exceptional video recording, seamless production, options for live streaming, LUMIX BS1H is an extension of innovation in box style cameras in Cinema and is an ideal solution for professionals across business segments. The versatility of this camera is evident in its applications ranging from wedding, documentary making, cinema and OTT platforms to usage on FPV drones and in medical and industrial settings, following the lead of the Lumix BGH1.”

The LUMIX BS1H is a high-definition companion that has capabilities such as HDMI/SDI Output, Genlock IN/OUT, and Timecode IN/OUT. The camera contains Double SD Card Slots, 3.5 Audio (in/out) port, USB 3.1 Type-C, a 3G-SDI (BNC), HDMI Type-A, Wi-Fi, Bluetooth, tally lighting (front/rear), and XLR microphone compatibility to provide customers with outstanding and hassle-free communication. Furthermore, the camera retains Panasonic’s V-Log format and has 14+ stops of V-Log/V-Gamut, allowing users to shoot photos with more than 14 stops of dynamic range in a very wide colour spectrum. The camera also has HDR recording with HLG and RAW Video Data Output (Apple ProRes RAW / Blackmagic RAW), allowing for high-image-quality recording with minimal noise even in low-light conditions like indoors or at night.

Key features:

• Video Performances with Cinema Quality
• 24.2MP Full-frame Sensor
• 6K 24p / 5.9K 30p 10-bit Video Recording
• C4K/4K 60p/50p 10-bit on APS-C Crop
• C4K/4K 30p/25p 4:2:2 10-bit Full Frame Recording
• RAW Video Data Output (ATOMOS Ninja V / Blackmagic Video Assist 12G HDR)
• Dual Native ISO
• 14+ stops of V-Log/V-Gamut
• ISO range of ISO 100-51200, extendable up to ISO 50 – 204800
• HFR recording on FHD 120fps along with Sound and AutoFocus

Pursuing Usability in Video Production

• Ethernet / PoE+ compatible
• Remote Control upto 12 cameras with LUMIX Tether for Multicam
• USB/LAN Tethering
• IP Streaming with PC (RTP/RTSP protocol)
• Simultaneous HDMI/SDI Output
• Genlock IN / Timecode IN/OUT

Flexible Expandability

• Ultra Compact & Lightweight
• Unlimited Rec Time
• SDK supported for Industrial usage and integration with customer’s applications.
• Power Supply Options (AC Adaptor / Battery / PoE+)
• Multiple Standard Mounts for rigging the camera

The World Photography Organisation recently announced the shortlisted photographers in the Student and Youth competitions of the Sony World Photography Awards 2022. Winners of Student Photographer of the Year and Youth Photographer of the Year will be announced on 12 April and will go on display as part of the Sony World Photography Awards 2022 exhibition at Somerset House, London.

It has now become a commonplace where smartphone brands are looking to push newer boundaries in imaging and the camera experience that they offer with their smartphones today. OnePlus and Hasselblad collaborated for the 9 series launched in 2021. Although the collaboration didn’t seem to offer much in the beginning, it is now starting to show its potential. Bhavya Desai spoke to Ms. Hsiaohua Cheng, Head of Imaging at OnePlus on their collab and what can the users expect for the future.

When the collaboration with Hasselblad happened (for the 9 and 9 Pro), initially users seemed disappointed. Was it always the idea to build those features in the future updates?

Creating a better camera experience has been a central tenet of OnePlus’ strategy in 2021 and will remain a key focus in the near future. Earlier this year, we inked a strategic partnership with Hasselblad to further improve the OnePlus camera experience over the next three years. Additionally, we also committed an investment of USD $150 million to develop better mobile imaging to build out our mobile imaging capabilities in our ongoing pursuit of delivering the best smartphone camera experience for our users.

Involving meticulous software calibration and multiple hours spent working with the Hasselblad team, the OnePlus 9 Series today, represents OnePlus’ biggest leap forward in terms of camera development and bring to users natural colour calibration, high dynamic range, and keen detail. With the OnePlus 9 Series, we are committed to delivering immediate benefit for OnePlus users, while continuously collaborating over the next three years to further improve the user experience and product quality for the long-term.


The XPan Mode changed the usage of the 9 and 9 Pro and we’ve started seeing the potential of this collaboration now. What else can we expect from this in the future?

Using XPan Mode on the OnePlus 9 and 9 Pro, users can see the world around them through a unique lens, and we are very excited about how this format is being utilised by our users and photographers around the world. Our partnership will continue to evolve our camera capabilities as we look at providing users with innovative ways of capturing images and storytelling.


Does it limit or make it difficult to offer features in cameras when the hardware is sourced and needs integration with your OS? Thoughts?

As elevating the camera experience is one of OnePlus’ core focus areas, we continue to invest towards camera development and enhancing the image quality. This year, we have established a full-fledged Camera Image Quality Lab at the OnePlus India R&D Centre. This camera IQ lab works on India specific camera requirements for OnePlus devices as well as contributes to the camera image quality tuning requirements for global regions including testing efforts for NA and EU markets. Going forward, we will continue to improve our camera performance through investments and strategic partnerships and push the boundaries of mobile imaging.


What is the overall vision of this collaboration with Hasselblad?

At OnePlus, we have always prioritised a premium user experience over everything else. We began this year through a concerted effort to significantly improve the smartphone camera experience for our users, with the expertise of a truly legendary partner in Hasselblad. Today, the Hasselblad Camera for Mobile, on both the OnePlus 9 and 9 Pro, represents OnePlus’ biggest leap forward ever in camera quality. Hasselblad’s pursuit of imaging quality and deep aesthetic expertise will be fully integrated into this system, continuing their legacy in imaging in OnePlus phones. The partnership will roll out in numerous phases as we look at resetting the standards for a best-in-class mobile imaging experience.


What does OnePlus aspire to offer to its users with its cameras in the future?

In the coming years, the partnership will continuously develop, starting with software improvements including colour tuning and sensor calibration and extend to other areas in the future. Through close R&D collaboration, OnePlus and Hasselblad will continue to work on developing camera systems for future OnePlus smartphones that are significantly improved.


You have worked on a project which is shot using a 9 Pro in a feature film format. Can you tell us more about that?

While shooting long format content on smartphones is relatively new in the Indian film industry, it is slowly gaining interest, feasibility and being adopted by more and more individuals in the industry. In shooting long format content using the OnePlus 9 Pro, the filmmakers in fact, found that they could incorporate unique perspectives, high dynamic range and create a lot of contrast and authenticity when shooting in a variety of settings, including low-light environments. These features allowed us to bring a fast-paced storyline to life with thrilling sequences for a one-of-a-kind feature film.
Our entire team has been thrilled to attempt this unique project of shooting an entire feature film on the OnePlus 9 Pro guided by his extensive experience. Filming on the OnePlus 9 Pro helped us bring to life the cinematic detail required to capture the essence of the storyline and emotions of the characters. This film truly demonstrates the capabilities of the OnePlus 9 Pro’s cameras, and we hope this serves as an inspiration for our community to embark on their own creative endeavours with their OnePlus devices.


Do projects like these have the anticipated impact. Thoughts?

OnePlus has consistently been recognised as a brand that brings cutting-edge technology and creates unique experiences for its community. As part of our ‘Shot on OnePlus’ efforts, we had earlier created the ‘United by Hope’ documentary to showcase the daily experiences of people from different backgrounds during the pandemic. Following the success of the SOOP documentary, we decided to take this a step further and explore the possibility of making a full-length feature film.

Since we began working on the project, I had envisioned how the final movie would turn out. After we got the footage, I was extremely pleased with how the shots turned out. The OnePlus 9 Pro’s cameras did a great job at producing stunning pictures, especially in low light settings. I believe the cameras were able to rightly capture the essence of the story. In addition to being versatile and user-friendly, OnePlus’ cameras are robust and user-friendly, making it easy even for people with little to no photography and videography experience to capture images and videos without a lot of hassle. As the first Indian “Shot on OnePlus” film, this allowed us to experiment with mobile camera technology and bring to life a wonderful storyline. We have received good feedback on this project and we sincerely hope that it will inspire our user community to follow their creative passions.

What were the features that were used the most while shooting this film?

The OnePlus 9 Pro camera made for a seamless shooting experience by providing hyper-realistic 8k 30 fps, superior HDR video recording, in-built image stabilization, and support for capturing 4K at 120 frames per second. With faster focus speeds and in-built image stabilization, the OnePlus 9 Pro also helped deliver cleaner daytime and nighttime imagery while also providing reduced motion blur with higher dynamic range in shooting videos.

The camera set-up also came with advanced Nightscape Video 2.0, which allowed us to capture bright and detailed videos, even in very dim environments. Coupled with DOL-HDR and the sequences captured with the ultra-wide camera, the camera allowed us to bring every frame to life with captivating contrasts and exciting sequences.